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How to Create Snapchat Geofilters for Your Nonprofit

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Geofilters are a fun way for users to share where they are, by adding a fun sticker or overlay to your Snap. Nonprofits can use geofilters to promote an event, create awareness around an issue, and raise money via cause marketing.


*Register for weekly marketing training for nonprofits:
http://www.johnhaydon.com/hdcb

*Access to the training archive: http://members.johnhaydon.com/course/smart-marketing-lessons/

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How to Create Snapchat Geofilters for Your Nonprofit

  1. 1. How to Create Snapchat Geofilters forYour Nonprofit
  2. 2. Format: • Wednesday’s at 11am on Facebook Live: fb.com/johnhaydon.digitalmarketing Most recent post • 10 minute presentation • 10 minutes of Q&A • Get back to work Get the recording and slides: • Recording and slides available nextTuesday • Download the slides now (posted as a comment) Take notes!!! The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Let’s learn from each other! How to Create Snapchat Geofilters forYour Nonprofit
  3. 3. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit This is Snapchat
  4. 4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Is Snapchat really a thing?
  5. 5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Creative self-expression Be here now Forget the everlasting persona Fun and entertaining Private - between friends Why people love Snapchat
  6. 6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit A fun way for users to share where they are, by adding a sticker to their Snap. What’s a geofilter?
  7. 7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Why do they matter? Nonprofits can use geofilters to promote an event, create awareness around an issue, and raise money via cause marketing.
  8. 8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Why do they matter? Bill and Melinda Gates Foundation raised over $3 million on “World AIDS Day”with a Snapchat geofilter.
  9. 9. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat
  10. 10. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand
  11. 11. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template
  12. 12. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines
  13. 13. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset
  14. 14. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset 6. Pick start date and end date
  15. 15. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset 6. Pick start date and end date 7. Enter event address
  16. 16. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset 6. Pick start date and end date 7. Enter event address 8. Draw fence 9. Confirm and place order
  17. 17. How to Create Snapchat Geofilters forYour Nonprofit The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon This is the first screen you seen when you open snapchat How to create a geofilter 1. Login to Snapchat 2. Visit snapchat.com/on-demand 3. Download Photoshop Template 4. Read submission guidelines 5. Upload asset 6. Pick start date and end date 7. Enter event address 8. Draw fence 9. Confirm and place order
  18. 18. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Q&A
  19. 19. Get all HDCB training sessions Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/ The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit
  20. 20. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon How to Create Snapchat Geofilters forYour Nonprofit Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

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