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Facebook Live Video - Smile Don't Panic

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Facebook Live is taking the newsfeed by storm! This (relatively) new live-broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more.

The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby racoons!

Although Facebook Live is simple to use (just tap the live broadcast icon while publishing an update from your mobile device), many nonprofits are understandably hesitant about this new form of unscripted content marketing. That's because Facebook Live begs these questions:

What are we going to say?
How do we respond to commenters?
How long should we broadcast?
Will anybody tune-in?

FACEBOOK LIVE BROADCAST: https://facebook.com/JohnHaydon.DigitalMarketing/videos/vb.142336865777665/1181904025154272/

Register for my weekly marketing training for nonprofits: http://www.johnhaydon.com/hdcb

Published in: Marketing
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Facebook Live Video - Smile Don't Panic

  1. 1. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo SmileDon'tPanic
  2. 2. Format: • 15 minute presentation • 15 Q&A • Get back to work Get the recording and slides: • Recording and slides available nextTuesday • Download the slides now (if you want to) • If you’re live-tweeting, use #HDCB Take notes!!! The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Trouble with the audio? Select telephone and dial in. The number will be displayed when selected. Facebook LiveVideo: Smile Don't Panic
  3. 3. _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Notes: Action items: Facebook LiveVideo: Smile Don't Panic
  4. 4. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic What is Facebook Live? Facebook Live lets any person, brand, or nonprofit broadcast live video on Facebook. You can answer burning questions, hear what's on their minds and respond to commenters - all from your smart phone.
  5. 5. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic What is Facebook Live?
  6. 6. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #1: Don’t freak out • Mistakes will be made • You will feel nervous • You will survive
  7. 7. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #2: Get your feet wet with a small group • Do a dry run with a small test group • How is the video and audio quality? • Practice calling out peoples names and reading comments • Ask viewers to follow • Test out other features
  8. 8. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #3: Pick a topic people WANT to discuss • Trending topics or news • Frequently asked questions about a specific topic • Provide an insider's view behind the scenes • Research other popular themes on social media • Give access to something most people don't witness
  9. 9. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #4: Tell people WHEN you're going live • Post an update on your page the week before • Post an update on your page the day before • Include the date, time, and topic in a Facebook cover • Send an email to your email list • Tweet about it immediately before you go live
  10. 10. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #5: Make an outline for your broadcast • Introduce the topic or event • Introduce yourself • List the interview questions • Tell people what's next (events, news, fundraisers) • Respond to comments throughout the broadcast • Ask for follows throughout the broadcast
  11. 11. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #6: Make sure the BANDWIDTH is healthy • If you can, use Wifi • If not, make sure you've got 3 bars, 4G • Test broadcast from event location • Plan for a contingency carrier
  12. 12. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #7: Write a compelling description • Make your topic clear • Make your topic compelling • No more than one short sentence
  13. 13. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #8: Respond to commenters • Call out commenters by name • Read their comment • Reply to their comment • Say thank you
  14. 14. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Tip #9: Ask for FOLLOWS • Ask participants to follow • They'll get notified each time you broadcast • Totally boosts your Newsfeed karma
  15. 15. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic • Send a follow up email • Link to broadcast in your newsletter • Re-share broadcast on your Page Tip #10: Share the recording
  16. 16. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Q&A
  17. 17. Get all HDCB training sessions Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/ The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic
  18. 18. The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon Facebook LiveVideo: Smile Don't Panic Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA. Instructor at Marketing Profs University, regular contributor at Social Media Examiner Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce. Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

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