Facebook Live is taking the newsfeed by storm! This (relatively) new live-broadcasting feature lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more.
The Humane Society, The White House, the MET, and many smaller nonprofits are broadcasting news-as-it-happens, museum tours, and even feeding time for baby racoons!
Although Facebook Live is simple to use (just tap the live broadcast icon while publishing an update from your mobile device), many nonprofits are understandably hesitant about this new form of unscripted content marketing. That's because Facebook Live begs these questions:
What are we going to say?
How do we respond to commenters?
How long should we broadcast?
Will anybody tune-in?
FACEBOOK LIVE BROADCAST: https://facebook.com/JohnHaydon.DigitalMarketing/videos/vb.142336865777665/1181904025154272/
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