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Facebook Armageddon - What you need to know

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Facebook finally pulled the plug on almost all content from pages and will now prioritize posts that “spark conversations and meaningful interactions between people”.

• From Marc Z: https://www.facebook.com/zuck/posts/10104413015393571
• News Feed FYI: https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together

This is probably the most significant change to Facebook’s News Feed in years, so expect a dip in video views, post reach, and website traffic.

Published in: Marketing
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Facebook Armageddon - What you need to know

  1. 1. Facebook Armageddon TheendoftheNewsFeedasweknowit.
  2. 2. Facebook Armageddon -What you need to know “Publiccontent--postsfrombusinesses,brandsand media--iscrowdingoutthepersonalmomentsthat leadustoconnectmorewitheachother.” - Mark Zuckerberg
  3. 3. Facebook Armageddon -What you need to know Facebook Armageddon - The end of the News Feed as we know it “We'remakingamajorchangetohowwebuild Facebook.I'mchangingthegoalIgiveourproductteams fromfocusingonhelpingyoufindrelevantcontentto helpingyouhavemoremeaningfulsocialinteractions.” - Mark Zuckerberg
  4. 4. Facebook Armageddon -What you need to know Facebook Armageddon - The end of the News Feed as we know it https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together To spark more meaningful conversations between people, the News Feed will now emphasize: • Posts from friends that spark inspire back-and-forth comments conversations between friends. • Videos and news articles that prompt back-and-forth discussion between friends. • Continue to prioritize posts from friends and family over posts from nonprofits, brands, and local businesses.
  5. 5. Facebook Armageddon -What you need to know Facebook Armageddon - The end of the News Feed as we know it Strategies that will now work on Facebook: • Stop posting content that doesn’t engage. • Focus 100% on create meaningful discussions. • Ask for advice and recommendations. • Share news your people are already talking about. • Facebook Live broadcast with rich discussion. • Create meaningful discussions in a Facebook group. • Highly sharable content on your website. • Skirt the algorithm with your email newsletter.
  6. 6. Facebook Armageddon -What you need to know Facebook Armageddon - The end of the News Feed as we know it “…livevideosoftenleadtodiscussionamong viewersonFacebook–infact,livevideosonaverage getsixtimesasmanyinteractionsasregularvideos.” - Adam Mosseri, Head of News Feed
  7. 7. Facebook Armageddon Whatdoyouguysthink?
  8. 8. Facebook Armageddon -What you need to know https://www.johnhaydon.com/hdcb

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