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Super-simple online
donor funnel
@johnhaydon
Super-simple donor funnel
from email to donation

Capture

Nurture

Convert
Partner

@johnhaydon
Super-simple donor funnel

Step #1:
Capture emails with carrots: ebooks,
webinars, sweepstakes, petitions,
newsletter, eve...
Super-simple donor funnel

Step #1:
Capture emails with carrots: ebooks,
webinars, sweepstakes, petitions,
newsletter, eve...
Super-simple donor funnel

Step #1:

from email to donation

Capture emails with carrots: ebooks,
webinars, sweepstakes, p...
Super-simple donor funnel

Step #1:

from email to donation

Capture emails with carrots: ebooks,
webinars, sweepstakes, p...
Super-simple donor funnel

Step #1:

from email to donation

Capture emails with carrots: ebooks,
webinars, sweepstakes, p...
Super-simple donor funnel

Step #1:

from email to donation

Capture emails with carrots: ebooks,
webinars, sweepstakes, p...
Super-simple donor funnel

Step #1:

from email to donation

Capture emails with carrots: ebooks,
webinars, sweepstakes, p...
Super-simple donor funnel

Step #1:

from email to donation

Capture emails with carrots: ebooks,
webinars, sweepstakes, p...
Super-simple donor funnel

Step #1:

from email to donation

Capture emails with carrots: ebooks,
webinars, sweepstakes, p...
About John Haydon

Founder: Inbound Zombie - a non-profit social media consultancy in Cambridge, MA and the Social
Media F...
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Super-Simple Online Donor Funnel

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A short presentation on the donor funnel I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/

Published in: Business, Technology
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Super-Simple Online Donor Funnel

  1. 1. Super-simple online donor funnel @johnhaydon
  2. 2. Super-simple donor funnel from email to donation Capture Nurture Convert Partner @johnhaydon
  3. 3. Super-simple donor funnel Step #1: Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. from email to donation Capture Nurture Convert Partner @johnhaydon
  4. 4. Super-simple donor funnel Step #1: Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. from email to donation Capture Step #2: Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits). Nurture Convert Partner @johnhaydon
  5. 5. Super-simple donor funnel Step #1: from email to donation Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. Capture Step #2: Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits). Nurture Step #3: Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time. Convert Partner @johnhaydon
  6. 6. Super-simple donor funnel Step #1: from email to donation Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. Capture Step #2: The pull through Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits). Nurture Step #3: Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time. Convert Partner @johnhaydon
  7. 7. Super-simple donor funnel Step #1: from email to donation Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. Capture Step #2: Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits). Nurture Step #3: Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time. Convert Partner @johnhaydon
  8. 8. Super-simple donor funnel Step #1: from email to donation Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. Capture The pull through: Offer value that greatly outweights the cost of joining your email list. The carrot is key here! Answer WIFM. Step #2: Make it easy for people join your list. Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits). Use emotional stories, not reason. Nurture Step #3: Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time. Convert Partner @johnhaydon
  9. 9. Super-simple donor funnel Step #1: from email to donation Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. Capture The pull through: Offer value that greatly outweights the cost of joining your email list. The carrot is key here! Answer WIFM. Step #2: Make it easy for people join your list. Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits). Use emotional stories, not reason. Nurture Step #3: Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time. Keep in mind that what you do on social will influence how they feel about you. Convert Partner @johnhaydon Build momentum with highly-personal and responsive email campaigns (drip campaigns, conditional autoresponders, split-testing). Ask responsibly and they with act with responsibility!
  10. 10. Super-simple donor funnel Step #1: from email to donation Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. Capture The pull through: Offer value that greatly outweights the cost of joining your email list. The carrot is key here! Answer WIFM. Step #2: Make it easy for people join your list. Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits). Use emotional stories, not reason. Nurture Step #3: Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time. Keep in mind that what you do on social will influence how they feel about you. Convert Partner @johnhaydon Build momentum with highly-personal and responsive email campaigns (drip campaigns, conditional autoresponders, split-testing). Ask responsibly and they with act with responsibility! Encourage conversion with urgency, emotion and as few clicks as possible. Make it like iTunes or Amazon.com.
  11. 11. Super-simple donor funnel Step #1: from email to donation Capture emails with carrots: ebooks, webinars, sweepstakes, petitions, newsletter, events, etc. Capture The pull through: Offer value that greatly outweights the cost of joining your email list. The carrot is key here! Answer WIFM. Step #2: Make it easy for people join your list. Nurture, encourage and segment leads based on their actions (clicks, opens, optins, visits). Use emotional stories, not reason. Nurture Step #3: Convert leads into donors, volunteers, renewals, members, etc. This is where they give you their money and their time. Keep in mind that what you do on social will influence how they feel about you. Convert Partner (Stewardship) @johnhaydon Build momentum with highly-personal and responsive email campaigns (drip campaigns, conditional autoresponders, split-testing). Ask responsibly and they with act with responsibility! Encourage conversion with urgency, emotion and as few clicks as possible. Make it like iTunes or Amazon.com. Survey donors to find ways of creating more value for them, while discovering awesome ideas for marketing!
  12. 12. About John Haydon Founder: Inbound Zombie - a non-profit social media consultancy in Cambridge, MA and the Social Media Fundraising Club. Trainer: Charityhowto and MarketingProfs. Speaker: Nonprofit Technology Conference, New Media Expo, 140 Conference, Blackbaud BBCon, Social Media for Nonprofits Boston, etc. Contributing Writer: Huffington Post, SocialBrite, Care2 Frog Loop, Social Media Today, Digital Marketing Monthly, Examiner. Author: Facebook Marketing for Dummies and All-in-One (2014). Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Bucks County Library System, Scholastic, TechSoup, MarketingProfs, WaterAid America, Twin Cities Habitat for Humanity, University of Massachusetts, National Wildlife Federation and Susan G. Komen Greater NYC.

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