7 Facebook Hacks for Your Nonprofit's Website

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A short presentation I did for my weekly mini-webinars. Learn more and sign up here: http://www.johnhaydon.com/subscribe/

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7 Facebook Hacks for Your Nonprofit's Website

  1. 1. 7 FACEBOOK HACKS FOR YOUR WEBSITE
  2. 2. 7 FACEBOOK HACKS FOR YOUR WEBSITE Wait just a second, John... Isn’t Facebook all about our Facebook Page? FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  3. 3. 7 FACEBOOK HACKS FOR YOUR WEBSITE Wait just a second, John... Isn’t Facebook all about our Facebook Page? Exposure and engagement is important for your organization as a whole, not just on Facebook FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  4. 4. 7 FACEBOOK HACKS FOR YOUR WEBSITE Facebook FROM JOHN’S WEDNESDAY MINI-WEBINARS Engaged Community [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  5. 5. 7 FACEBOOK HACKS FOR YOUR WEBSITE Facebook Engaged Community Your website Increased exposure and engagement with your nonprofit FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  6. 6. 7 FACEBOOK HACKS FOR YOUR WEBSITE Facebook Engaged Community Your website Exposure and engagement is important for your organization as a whole, not just on Facebook FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  7. 7. 7 FACEBOOK HACKS FOR YOUR WEBSITE Let’s get down to it! FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  8. 8. 7 FACEBOOK HACKS FOR YOUR WEBSITE Allows people to share your content with their Facebook friends 1) Add Facebook Like Buttons to Content 1) Visit the like button plugin page. 2) Configure as shown 3) Note preview 4) Click “Get Code” 5) Add code to webpage FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  9. 9. 7 FACEBOOK HACKS FOR YOUR WEBSITE Allows people to share your content with their Facebook friends 1) Add Facebook Like Buttons to Content Check out the WordPress plugin. Automatically adds the like button to all posts. FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  10. 10. 7 FACEBOOK HACKS FOR YOUR WEBSITE Allows people to share your content with their Facebook friends 1) Add Facebook Like Buttons to Content Check out the WordPress plugin. Automatically adds the like button to all posts. Includes lots of other features. FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  11. 11. 7 FACEBOOK HACKS FOR YOUR WEBSITE Allows people to share your content with their Facebook friends 2) Add Facebook Sharing in Text 1) Visit https://www.facebook.com/sharer/sharer.php?u= 2) Enter your website after the equal sign (?u=) 3) Embed URL into text or image (target new window) 4) Test sharing FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  12. 12. 7 FACEBOOK HACKS FOR YOUR WEBSITE Allows people to share your content with their Facebook friends 2) Add Facebook Sharing in Text 1) Visit https://www.facebook.com/sharer/sharer.php?u= 2) Enter your website after the equal sign (?u=) 3) Embed URL into text or image (target new window) 4) Test sharing FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  13. 13. 7 FACEBOOK HACKS FOR YOUR WEBSITE Gets more attention for website links shared on Facebook 3) Optimize Images for Facebook Link Posts • Facebook’s default image is the largest one associated with the URL. • Use images that are at least 1200x627 pixels to generate great previews of your content on Facebook - desktop (full screen) AND mobile. • Aspect ratio for all link images is 1.9:1 (1200 X 627 pixels). FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  14. 14. 7 FACEBOOK HACKS FOR YOUR WEBSITE Ensures that your content is presented well on Facebook 4) Debug Your Website for Facebook Graph Click here to use Facebook’s Debugger FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  15. 15. 7 FACEBOOK HACKS FOR YOUR WEBSITE Allows you to see what people are sharing on Facebook 5) Track Facebook with Google Analytics 1) Visit Google Analytics 2) Click on Acqusition 3) Click on Social 4) Click on Facebook FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  16. 16. 7 FACEBOOK HACKS FOR YOUR WEBSITE Creates more reach and engagement for Facebook updates 6) Embed Top-Performing Updates In Blog Posts 1) Click on “Embed Post” in the drop-down menu for the post. 2) Configure as shown. 3) Embed into a blog post. FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  17. 17. 7 FACEBOOK HACKS FOR YOUR WEBSITE Creates more reach and engagement for Facebook updates 7) Feature posts in a Likebox on a single page 1) Visit the Like Box plugin page. 2) Configure as shown 3) Click “Get Code” 4) Embed code on your webpage. FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]
  18. 18. WHO IS JOHN HAYDON? Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA Instructor at Marketing Profs University and Charityhowto Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood. Author: Facebook Marketing for Dummies, 3rd and 4th Editions Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation. FROM JOHN’S WEDNESDAY MINI-WEBINARS [LEARN ABOUT WEDNESDAY MINI-WEBINARS HERE]

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