3 Recent Facebook Changes You Need to Know About

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3 Recent Facebook Changes You Need to Know About

  1. 1. 3 RECENT FACEBOOK CHANGES YOU NEED TO KNOW ABOUT (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  2. 2. 3 recent Facebook changes you need to know about #1: Facebook Now Lets Marketers “News Feed Bomb” Other Pages • Tag (@ mention) a page in an update. The fans of that page MIGHT see your update. • This means more organic reach for updates mentioning peer pages. • Works best to enhance an existing partnership. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  3. 3. 3 recent Facebook changes you need to know about Great news for organic reach! #1: Facebook Now Lets Marketers “News Feed Bomb” Other Pages The News Feed algorithm considers several factors: • Posts that are getting the most engagement. • Which users have engaged with similar topics. • Posts are getting the most engagement from people who like both Pages. • Relevant topics the Pages share. • The degree of overlap within the fanbase. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  4. 4. 3 recent Facebook changes you need to know about #2: Facebook Call-ToActions for Link Posts • Facebook now allows you to add various CTAs to link posts using the Power Editor. • CTAs include: “Sign Up”, “Book Now”, “Learn More”, “Shop Now” and “Download”. Works best to convert subscribers, event registrants. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  5. 5. 3 recent Facebook changes you need to know about #2: Facebook Call-ToActions for Link Posts • Facebook now allows you to add various CTAs to link posts using the Power Editor. http://youtu.be/rlSDl3mXJZA • CTAs include: “Sign Up”, “Book Now”, “Learn More”, “Shop Now” and “Download”. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  6. 6. 3 recent Facebook changes you need to know about #3: Target Recent Website Visitors With Facebook Ads Whoa... I was just visiting their website, and now I see Facebook ads? • Facebook now allows you to add various CTAs to link posts using the Power Editor. • CTAs include: “Sign Up”, “Book Now”, “Learn More”, “Shop Now” and “Download”. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  7. 7. 3 recent Facebook changes you need to know about http://www.jonloomer.com/2014/01/28/website-custom-audiences-facebook/ #3: Target Recent Website Visitors With Facebook Ads • Target fans based on recent behavior. • Audience is highly relevant. • Target people based on webpages they’ve visited. WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS)
  8. 8. Founder: Inbound Zombie - an online fundraising and marketing consultancy in Cambridge, MA Creator: The Nonprofit Facebook Bootcamp Instructor: Marketing Profs University and Charityhowto Author: Facebook Marketing for Dummies, 3rd and 4th Editions Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood. Clients: Twin Cities Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo,

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