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Laying the groundwork for online accessibility
success in a large environment
Current Problems

• Lack of accessibility planning / pre-planning
• Stakeholders already on the defensive
• Tight deadlines
• "How Much Does It Cost?" - No budget
  allotted
• Content being developed for the web that
  was never designed with web accessibility in
  mind
• Sum total = Resistance
Resistance to change

Resistance to change manifests in different
 ways:
     Confrontation           Avoidance



       Rejection      Insincerity (hand waving)
Finding the champions


   It takes a
  Cultural shift.

  The key is good
communication and
good communicators.
The Law of the Few

• Connectors
  – Knows everyone,
    has done everything
    (institutional knowledge)
• Mavens
  – Tech gurus. Follows web trends
    and tries new technology early
    (implementer)
• Salesmen
  – Boosters, promoters,
    persuader, helper
    (enthusiasm)
Communication Skills

• Be Likable - Stay positive
• Connect - Find mutual points of interest
• Solve Problems / Build Trust - Teamwork
  starts with you
• Create Positive Experiences - Make learning
  fun!
• Build relationships – You can’t do it alone.
• Identify and work with Connectors, Mavens
  and Salesmen in your organization.
Establishing the systems
to get you there
Tackling Technical Challenges
 Publishing & Tracking systems
    Drupal, CQ5, etc.
    Bugzilla, Mantis, Trak, etc.
 Frameworks
    jQuery, Dojo
 Consider custom tools
    Stanford’s Caption tool
Establishing the systems
to get you there

Tackling Technical Challenges
 Evaluation tools
   Deque Worldspace, SSB Bart AMP,
   IBM Rational Checker
   WAVE, eChecker
Establishing the systems
to get you there

Tackling Cultural challenges
 Goals and Expectations
     Provide detailed expectations
 of Outcomes, not process
 - encourage creativity
     Set realistic goals and
 expectations
     Lay out the efforts as
 challenges, not consequences
 Pursuit of Quality
Establishing the systems
to get you there

Tackling Cultural challenges
  Timeline/milestones
  Fostering empathy and
understanding
  Brownbag events - invite
  actual users with
  disabilities
Establishing the systems
to get you there

Addressing Financial challenges
  The hardest problem to solve
 today
 Honesty is important
 Scaled question - the longer
 you delay, the more it costs
Establishing the systems
to get you there
Transition towards team based approach
• Project Manager
• Tech Team
• Design, User
  Experience
• Marketing/Content
  Dept.

Identify bottlenecks
  for each
  group independently
Roles based accessibility:
    http://www.w3.org/community/wai-engage/wiki/Accessibility_Responsibility_Breakdown
Establishing the systems
to get you there

Establish Training and internal
 resources
 Motivation (internal awards,
 recognition, etc.)
 Knowledge wiki or
 other Knowledge Base
 Consistency of
 implementation
Legislation, Policy &
Best Practices

Accessibility is a
  governance issue and
  a shared responsibility
Appeal to Pride versus
  Fear

• Policy: work with existing
  standards - avoid re-inventing
  the wheel
• Best Practices: document your internal interpretation and
  implementation - consistency trumps all
• Legal threat is heavy-handed: use as last resort. (IANAL)
Measuring success

• Avoid checklist mentality
• Avoid appearances of
  concessions and sacrifices
• Avoid the Brick!!
Measuring success

              • More than just QA
              Process: multiple rounds
              of testing for accessibility
              • Work with milestones:
              test early, test often
              • Be specific in what you
              ask for, generous in what
              you accept*
              * (Within reason)
Measuring success

 Celebrate successes - Recognize efforts
              great and small
Thank You

Questions?

       Contact Me
                john@foliot.ca
                http://john.foliot.ca

 Be the Fireman and not the Cop:
 Laying the groundwork for online accessibility success in a large
 environment
 February, 2013

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Be The Fireman and not The Cop

  • 1. Laying the groundwork for online accessibility success in a large environment
  • 2. Current Problems • Lack of accessibility planning / pre-planning • Stakeholders already on the defensive • Tight deadlines • "How Much Does It Cost?" - No budget allotted • Content being developed for the web that was never designed with web accessibility in mind • Sum total = Resistance
  • 3. Resistance to change Resistance to change manifests in different ways: Confrontation Avoidance Rejection Insincerity (hand waving)
  • 4. Finding the champions It takes a Cultural shift. The key is good communication and good communicators.
  • 5. The Law of the Few • Connectors – Knows everyone, has done everything (institutional knowledge) • Mavens – Tech gurus. Follows web trends and tries new technology early (implementer) • Salesmen – Boosters, promoters, persuader, helper (enthusiasm)
  • 6. Communication Skills • Be Likable - Stay positive • Connect - Find mutual points of interest • Solve Problems / Build Trust - Teamwork starts with you • Create Positive Experiences - Make learning fun! • Build relationships – You can’t do it alone. • Identify and work with Connectors, Mavens and Salesmen in your organization.
  • 7. Establishing the systems to get you there Tackling Technical Challenges Publishing & Tracking systems Drupal, CQ5, etc. Bugzilla, Mantis, Trak, etc. Frameworks jQuery, Dojo Consider custom tools Stanford’s Caption tool
  • 8. Establishing the systems to get you there Tackling Technical Challenges Evaluation tools Deque Worldspace, SSB Bart AMP, IBM Rational Checker WAVE, eChecker
  • 9. Establishing the systems to get you there Tackling Cultural challenges Goals and Expectations Provide detailed expectations of Outcomes, not process - encourage creativity Set realistic goals and expectations Lay out the efforts as challenges, not consequences Pursuit of Quality
  • 10. Establishing the systems to get you there Tackling Cultural challenges Timeline/milestones Fostering empathy and understanding Brownbag events - invite actual users with disabilities
  • 11. Establishing the systems to get you there Addressing Financial challenges The hardest problem to solve today Honesty is important Scaled question - the longer you delay, the more it costs
  • 12. Establishing the systems to get you there Transition towards team based approach • Project Manager • Tech Team • Design, User Experience • Marketing/Content Dept. Identify bottlenecks for each group independently Roles based accessibility: http://www.w3.org/community/wai-engage/wiki/Accessibility_Responsibility_Breakdown
  • 13. Establishing the systems to get you there Establish Training and internal resources Motivation (internal awards, recognition, etc.) Knowledge wiki or other Knowledge Base Consistency of implementation
  • 14. Legislation, Policy & Best Practices Accessibility is a governance issue and a shared responsibility Appeal to Pride versus Fear • Policy: work with existing standards - avoid re-inventing the wheel • Best Practices: document your internal interpretation and implementation - consistency trumps all • Legal threat is heavy-handed: use as last resort. (IANAL)
  • 15. Measuring success • Avoid checklist mentality • Avoid appearances of concessions and sacrifices • Avoid the Brick!!
  • 16. Measuring success • More than just QA Process: multiple rounds of testing for accessibility • Work with milestones: test early, test often • Be specific in what you ask for, generous in what you accept* * (Within reason)
  • 17. Measuring success Celebrate successes - Recognize efforts great and small
  • 18. Thank You Questions? Contact Me john@foliot.ca http://john.foliot.ca Be the Fireman and not the Cop: Laying the groundwork for online accessibility success in a large environment February, 2013

Editor's Notes

  1. [twitter]Overcoming resistance: the key is good communication and good communicators.[/twitter]
  2. [twitter]The Tipping Point by Malcolm Gladwell - http://john.foliot.ca/TippingPoint[/twitter]
  3. [twitter]Bug tracking systems: http://www.thegeekstuff.com/2010/08/bug-tracking-system/[/twitter]
  4. [twitter]Pro-tip: Provide detailed expectations of Outcomes, not process[/twitter]
  5. [twitter]Related: Case Study: AT&T’s Role-Based Approach – Thursday @ 1:50 #Deque[/twitter]
  6. [twitter]Pro-tip: Be specific in what you ask for, generous in what you accept[/twitter]
  7. [twitter]Celebrate successes - Recognize efforts great and small[/twitter]
  8. [twitter]Thanks for listening - Be the Fireman and not the Cop[/twitter]