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Be The Fireman and not The Cop


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Be The Fireman and not The Cop

  1. 1. Laying the groundwork for online accessibilitysuccess in a large environment
  2. 2. Current Problems• Lack of accessibility planning / pre-planning• Stakeholders already on the defensive• Tight deadlines• "How Much Does It Cost?" - No budget allotted• Content being developed for the web that was never designed with web accessibility in mind• Sum total = Resistance
  3. 3. Resistance to changeResistance to change manifests in different ways: Confrontation Avoidance Rejection Insincerity (hand waving)
  4. 4. Finding the champions It takes a Cultural shift. The key is goodcommunication andgood communicators.
  5. 5. The Law of the Few• Connectors – Knows everyone, has done everything (institutional knowledge)• Mavens – Tech gurus. Follows web trends and tries new technology early (implementer)• Salesmen – Boosters, promoters, persuader, helper (enthusiasm)
  6. 6. Communication Skills• Be Likable - Stay positive• Connect - Find mutual points of interest• Solve Problems / Build Trust - Teamwork starts with you• Create Positive Experiences - Make learning fun!• Build relationships – You can’t do it alone.• Identify and work with Connectors, Mavens and Salesmen in your organization.
  7. 7. Establishing the systemsto get you thereTackling Technical Challenges Publishing & Tracking systems Drupal, CQ5, etc. Bugzilla, Mantis, Trak, etc. Frameworks jQuery, Dojo Consider custom tools Stanford’s Caption tool
  8. 8. Establishing the systemsto get you thereTackling Technical Challenges Evaluation tools Deque Worldspace, SSB Bart AMP, IBM Rational Checker WAVE, eChecker
  9. 9. Establishing the systemsto get you thereTackling Cultural challenges Goals and Expectations Provide detailed expectations of Outcomes, not process - encourage creativity Set realistic goals and expectations Lay out the efforts as challenges, not consequences Pursuit of Quality
  10. 10. Establishing the systemsto get you thereTackling Cultural challenges Timeline/milestones Fostering empathy andunderstanding Brownbag events - invite actual users with disabilities
  11. 11. Establishing the systemsto get you thereAddressing Financial challenges The hardest problem to solve today Honesty is important Scaled question - the longer you delay, the more it costs
  12. 12. Establishing the systemsto get you thereTransition towards team based approach• Project Manager• Tech Team• Design, User Experience• Marketing/Content Dept.Identify bottlenecks for each group independentlyRoles based accessibility:
  13. 13. Establishing the systemsto get you thereEstablish Training and internal resources Motivation (internal awards, recognition, etc.) Knowledge wiki or other Knowledge Base Consistency of implementation
  14. 14. Legislation, Policy &Best PracticesAccessibility is a governance issue and a shared responsibilityAppeal to Pride versus Fear• Policy: work with existing standards - avoid re-inventing the wheel• Best Practices: document your internal interpretation and implementation - consistency trumps all• Legal threat is heavy-handed: use as last resort. (IANAL)
  15. 15. Measuring success• Avoid checklist mentality• Avoid appearances of concessions and sacrifices• Avoid the Brick!!
  16. 16. Measuring success • More than just QA Process: multiple rounds of testing for accessibility • Work with milestones: test early, test often • Be specific in what you ask for, generous in what you accept* * (Within reason)
  17. 17. Measuring success Celebrate successes - Recognize efforts great and small
  18. 18. Thank YouQuestions? Contact Me Be the Fireman and not the Cop: Laying the groundwork for online accessibility success in a large environment February, 2013