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This Weird
Old Trick For
Changing
BEHAVIORS Fast
introducing
JOHN PETTENGILL
One-third of all
deaths in the U.S. are
caused by personal
health behaviors.
BehaviorChange
Mokdad AH, Marks JS, Stroup DF...
One-third of all
deaths in the U.S. are
caused by personal
health behaviors.
habits.
BehaviorChange
Mokdad AH, Marks JS, S...
Meanwhile, everyone already
knows that cigarettes are bad
for you, seatbelts save lives, and
diet and exercise are essenti...
We know, but we
still don’t always make
healthy decisions.
BehaviorChange
Every year 70%
of smokers want
to kick the habit.
And every year
only 3% succeed.
Cromwell J, Bartosch WJ, Fiore MC, Hasse...
BehaviorChange
I work with health
behavioral economic
braniacs (researchers) who
figure out how best to nudge
you towards ...
We help people who want to live
a healthier life, but who are stuck
in a behavioral gap.
BehaviorChange
A handful of smart adjustments
can make behavior change
programs more effective.
BehaviorChange
2xhigher smoking and
tobac...
Bridge behavioral
gaps with
behavior change
strategies that
actually work.
BehaviorChange
VOTE for me on the
SXSW Panel PI...
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This Weird Old Trick for Changing Behaviors Fast

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Published in: Healthcare
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This Weird Old Trick for Changing Behaviors Fast

  1. 1. This Weird Old Trick For Changing BEHAVIORS Fast introducing JOHN PETTENGILL
  2. 2. One-third of all deaths in the U.S. are caused by personal health behaviors. BehaviorChange Mokdad AH, Marks JS, Stroup DF, Gerberding JL. Actual causes of death in the United States, 2000 [published correction appears in JAMA. 2005;293(3):298]. JAMA. 2004;291(10):1238-1245.
  3. 3. One-third of all deaths in the U.S. are caused by personal health behaviors. habits. BehaviorChange Mokdad AH, Marks JS, Stroup DF, Gerberding JL. Actual causes of death in the United States, 2000 [published correction appears in JAMA. 2005;293(3):298]. JAMA. 2004;291(10):1238-1245.
  4. 4. Meanwhile, everyone already knows that cigarettes are bad for you, seatbelts save lives, and diet and exercise are essential for heart health. BehaviorChange
  5. 5. We know, but we still don’t always make healthy decisions. BehaviorChange
  6. 6. Every year 70% of smokers want to kick the habit. And every year only 3% succeed. Cromwell J, Bartosch WJ, Fiore MC, Hasselblad V, Baker T. Cost-effectiveness of the clinical practice recommendations in the AHCPR guideline for smoking cessation. JAMA 1997;278:1759–66. Hughes JR. Motivating and helping smokers to stop smoking. J Gen Intern Med 2003;18:1053–7. BehaviorChange
  7. 7. BehaviorChange I work with health behavioral economic braniacs (researchers) who figure out how best to nudge you towards healthy habits.
  8. 8. We help people who want to live a healthier life, but who are stuck in a behavioral gap. BehaviorChange
  9. 9. A handful of smart adjustments can make behavior change programs more effective. BehaviorChange 2xhigher smoking and tobacco cessation rates 3xhigher ongoing engagement with weight management program 5xhigher ongoing engagement with daily walking programSelect results from online programs with VAL Health Rewards and various health and wellness partners, 2013-2015
  10. 10. Bridge behavioral gaps with behavior change strategies that actually work. BehaviorChange VOTE for me on the SXSW Panel PIcker! 1 Select the right Behavior to motivate 2 Automate collection of behavioral data 3 Create a tailored, “Human” experience

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