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Five Powerful Elements of Customer Engagement

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Customer engagement is a vast space ranging from anything marketing and business to just a simple interaction between people. Identifying the 5 critical elements in any kind of person or customer engagement provides the overall vision of what is needed to successfully engage people.

Those five critical elements of customer engagement include:

1 - the Human element
2 - the Credibility Element
3 - the Communication Element
4 - the Relevance Element
5 - the Experience Element

Interested in customer engagement or looking for more information? Why don't you connect with me on twitter: @johnemerritt to keep up with the latest information and new presentations coming.

Published in: Business, Education
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Five Powerful Elements of Customer Engagement

  1. Five Powerful Elements of Customer Engagement Profile: http://johnmerritt.net Slideshare:http://www.slideshare.net/johneme rritt
  2. Element 1: The Human Element.We are Human.People are real. They don’t want to be a numberbut they want a relationship that works best forthem.
  3. Element 2: The Credibility Element.Credibility Really Matters.People rely on trust. Imposters are not crediblenor welcome – people do business with peoplethey trust most.
  4. Element 3: The Communication Element.Communication is Key.People talk. They share quite a bit aboutthemselves and they are looking for the samething in return.
  5. Element 4: The Relevance Element.Relevance is Vital.People have a life. Don’t waste their time withirrelevant messages – engage with ones thatrelate to them.
  6. Element 5: The Experience Element.Experience Trumps All.People don’t forget. They want a memorabletime they can treasure and share with countlesspeople.
  7. Crowdsourcing the next presentation.Inspired by two people, Godin and Tenno. Godin who said that in the future Amazonwill act as a crowd sourced publisher, where if enough people list themselves asbuyers of a future novel by a specific writer, Amazon will commission this novel, sell itand distribute it. Tenno, for proving Godin’s vision works through several socialchannels. I am looking to further this practice through this work.As Tenno did, I am suggesting that if enough people add a comment to thispresentation or send a mention/tweet via @JohneEMerritt, I will put together a largerpresentation and hopefully create a piece of content that would be valuable to bothcolleagues and clients, agencies and brands, marketers and executives.I am aiming for about 50 in total, so please comment or tweet if you want it all.John Merritt: http://johnmerritt.netSlideshare: http://www.slideshare.net/johnemerrittTwitter: http://twitter.com/johnemerritt

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