for Fund Managers
Objectives and Target Groups for a Fund Manager
Talent Acquisition, Employer Branding
• Prospective Employees
Corporate Branding, Investor Relations
• General Public
Striking a balance with communication.
It is OK to showcase
• company work culture
• thought leadership
While it is NOT OK to be perceived
successful fund managers carefully balance the exposure to maximize benefits
Employer Branding Attributes
distribution of relative importance of the attributes vs
degree to which the employees feel that they are
Brand Positioning - Case Study
Renaissance Technologies www.rentec.com
Disclaimer: Renaissance Technologies trademark is owned by Renaissance Technologies LLC.
This case study merely identifies the primary perceived attributes of the brand.
A team of scientists and mathematicians creating proprietary trading
models for superior alpha. Source: corporate website
Exceptionally gifted people join the company primarily because of the
‘employee benefits’ Source: TED interview with its founder Jim Simons
Success of the firm was attributed to its ability to
acquire and retain the best talent.
Fund managers can successfully optimize their
employer and investor communication to benefit
from improved capability to acquire talent while
retaining the industry requirement for being