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1
Brand Communication
for Fund Managers
John Prince,
DreamFire Interactive
john@dreamfire.in
2
Objectives and Target Groups for a Fund Manager
Talent Acquisition, Employer Branding
• Prospective Employees
Corporate ...
3
Striking a balance with communication.
It is OK to showcase
• company work culture
• thought leadership
While it is NOT ...
4
Employer Branding Attributes
importance
delivery
distribution of relative importance of the attributes vs
degree to whic...
5
Brand Positioning - Case Study
Renaissance Technologies www.rentec.com
Disclaimer: Renaissance Technologies trademark is...
6
Conclusion
Fund managers can successfully optimize their
employer and investor communication to benefit
from improved ca...
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Brand Communication for Fund Managers

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Fund managers can successfully optimize their employer and investor communication to benefit from improved capability to acquire talent while retaining the industry requirement for being ‘discreet’.

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Brand Communication for Fund Managers

  1. 1. 1 Brand Communication for Fund Managers John Prince, DreamFire Interactive john@dreamfire.in
  2. 2. 2 Objectives and Target Groups for a Fund Manager Talent Acquisition, Employer Branding • Prospective Employees Corporate Branding, Investor Relations • Investors • General Public • Media 1 2
  3. 3. 3 Striking a balance with communication. It is OK to showcase • company work culture • thought leadership While it is NOT OK to be perceived as ‘indiscreet’. successful fund managers carefully balance the exposure to maximize benefits
  4. 4. 4 Employer Branding Attributes importance delivery distribution of relative importance of the attributes vs degree to which the employees feel that they are actually delivered.
  5. 5. 5 Brand Positioning - Case Study Renaissance Technologies www.rentec.com Disclaimer: Renaissance Technologies trademark is owned by Renaissance Technologies LLC. This case study merely identifies the primary perceived attributes of the brand. A team of scientists and mathematicians creating proprietary trading models for superior alpha. Source: corporate website Exceptionally gifted people join the company primarily because of the ‘employee benefits’ Source: TED interview with its founder Jim Simons https://www.ted.com/talks/jim_simons_a_rare_interview_with_the_mathematician_who_cracked_wall_street Success of the firm was attributed to its ability to acquire and retain the best talent.
  6. 6. 6 Conclusion Fund managers can successfully optimize their employer and investor communication to benefit from improved capability to acquire talent while retaining the industry requirement for being ‘discreet’.

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