Tempe Chamber Luncheon Slides


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21st Century Marketing Presentation at the Tempe Chamber Luncheon

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Tempe Chamber Luncheon Slides

  1. 1. Tempe Chamber Annual Luncheon 21st Century Marketing To Grow Your Business
  2. 2. The 21st Marketing
  3. 3. What is 21st century Marketing? Website E-commerce CRM’s Measuring Social Media
  4. 4. Website No longer an electronic brochure Lead Capture Make content improvements to respond to the market (CMS) Expand your sales territory
  5. 5. Ecommerce Sell worldwide Offer your customers access to your product catalog and to your product specifications Gives your customer speed & convenience Discover many fulfillment options
  6. 6. Customer Relationship Management Follow- Up Marketing ( The #1 reason why small businesses fail) Campaigns Drip Marketing Up-sell/ Cross sell Tools allow you to put marketing on auto pilot
  7. 7. Measuring Marketing Effectiveness Having a special 800#, promo code & URL helps you evaluate your marketing Press Releases Direct Mail/Newsletters Signage/ Billboards
  8. 8. Social Media & Networking Blogging LinkedIn Twitter FaceBook
  9. 9. Thank You... john.desantiago@openrain.com 623.691.7869