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2017 Case Studies
General Management
Handling EVERY aspect of
marketing, PR, sales &
product development for a
new dog treat company.
Concep...
A New Channel
Created a strategic plan for
Bag Balm to launch into the
Pet Channel. Included pricing,
product mix, forecas...
A New Message
Developed a completely new,
unique and emotional ad
campaign for HERO dog toys.
Helped the brand stand out i...
Re-Positioning
Created a new trade campaign
to re-position the SPOT brand
of dog toys as a leading
category innovator.
Reverse Declines
Reversed share decline by
developing a new benefit
(plaque control) and
refreshed packaging.
Explosive Sales
Achieved the first end cap in company
history at Petsmart and double digital
category growth by developing...
Massive Media
Received over $100,000 in media
coverage the week of 4th of July
by developing the “Scaredy Pet
Challenge” M...
Re-Positioning
Gained sales by repositioning mood
enhancing light to ‘bring the sunshine
in’ for pets. Assisted in off-sho...
New Product Launch
Achieved major trade press pickup.
Signed #2 rep group in US to cover
Petsmart, Petco &PSP. Sold produc...
New Identity
Renamed product, redesigned logo and
packaging helping it gain distribution
in Petco & Petsmart.
New Ideas
Created a new product concept, brand
Name & packaging. Signed major rep
firm and sold in to Petsmart.
Professionalize
Redesigned logo & packaging to
professionalize a treat business.
Achieved significant trade press.
Brand Refresh
Developed all marketing materials
including logo, print ads, email blasts
& website. Also sourced product of...
Your
Objectives
Let Bulldog take you where
you want to go today!
Some Past & Present Clients
Other Brand Experience
We’re not just pet!
Our Commercial
Contact Us
Email: info@bulldogms.com
Phone: 855-456-4738
Web www.bulldogms.com
✓THANK YOU!
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Bulldog Case Studies 2017

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Bulldog Case Studies 2017

  1. 1. 2017 Case Studies
  2. 2. General Management Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.
  3. 3. A New Channel Created a strategic plan for Bag Balm to launch into the Pet Channel. Included pricing, product mix, forecasting, marketing, PR and rep network development.
  4. 4. A New Message Developed a completely new, unique and emotional ad campaign for HERO dog toys. Helped the brand stand out in a very crowded category and gain the attention of national distributors.
  5. 5. Re-Positioning Created a new trade campaign to re-position the SPOT brand of dog toys as a leading category innovator.
  6. 6. Reverse Declines Reversed share decline by developing a new benefit (plaque control) and refreshed packaging.
  7. 7. Explosive Sales Achieved the first end cap in company history at Petsmart and double digital category growth by developing a compelling consumer promotion.
  8. 8. Massive Media Received over $100,000 in media coverage the week of 4th of July by developing the “Scaredy Pet Challenge” Media Campaign.
  9. 9. Re-Positioning Gained sales by repositioning mood enhancing light to ‘bring the sunshine in’ for pets. Assisted in off-shore sourcing.
  10. 10. New Product Launch Achieved major trade press pickup. Signed #2 rep group in US to cover Petsmart, Petco &PSP. Sold product into Petco.
  11. 11. New Identity Renamed product, redesigned logo and packaging helping it gain distribution in Petco & Petsmart.
  12. 12. New Ideas Created a new product concept, brand Name & packaging. Signed major rep firm and sold in to Petsmart.
  13. 13. Professionalize Redesigned logo & packaging to professionalize a treat business. Achieved significant trade press.
  14. 14. Brand Refresh Developed all marketing materials including logo, print ads, email blasts & website. Also sourced product off- shore.
  15. 15. Your Objectives Let Bulldog take you where you want to go today!
  16. 16. Some Past & Present Clients
  17. 17. Other Brand Experience We’re not just pet!
  18. 18. Our Commercial
  19. 19. Contact Us Email: info@bulldogms.com Phone: 855-456-4738 Web www.bulldogms.com ✓THANK YOU!

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