Bulldog Case Studies 2017

2017 Case Studies
General Management
Handling EVERY aspect of
marketing, PR, sales &
product development for a
new dog treat company.
Concept to launch in 7
months.
A New Channel
Created a strategic plan for
Bag Balm to launch into the
Pet Channel. Included pricing,
product mix, forecasting,
marketing, PR and rep network
development.
A New Message
Developed a completely new,
unique and emotional ad
campaign for HERO dog toys.
Helped the brand stand out in
a very crowded category and
gain the attention of national
distributors.
Re-Positioning
Created a new trade campaign
to re-position the SPOT brand
of dog toys as a leading
category innovator.
Reverse Declines
Reversed share decline by
developing a new benefit
(plaque control) and
refreshed packaging.
Explosive Sales
Achieved the first end cap in company
history at Petsmart and double digital
category growth by developing a
compelling consumer promotion.
Massive Media
Received over $100,000 in media
coverage the week of 4th of July
by developing the “Scaredy Pet
Challenge” Media Campaign.
Re-Positioning
Gained sales by repositioning mood
enhancing light to ‘bring the sunshine
in’ for pets. Assisted in off-shore
sourcing.
New Product Launch
Achieved major trade press pickup.
Signed #2 rep group in US to cover
Petsmart, Petco &PSP. Sold product
into Petco.
New Identity
Renamed product, redesigned logo and
packaging helping it gain distribution
in Petco & Petsmart.
New Ideas
Created a new product concept, brand
Name & packaging. Signed major rep
firm and sold in to Petsmart.
Professionalize
Redesigned logo & packaging to
professionalize a treat business.
Achieved significant trade press.
Brand Refresh
Developed all marketing materials
including logo, print ads, email blasts
& website. Also sourced product off-
shore.
Your
Objectives
Let Bulldog take you where
you want to go today!
Some Past & Present Clients
Other Brand Experience
We’re not just pet!
Our Commercial
Contact Us
Email: info@bulldogms.com
Phone: 855-456-4738
Web www.bulldogms.com
✓THANK YOU!
1 of 19

Recommended

Bulldog capabilities 2017_fnl by
Bulldog capabilities 2017_fnlBulldog capabilities 2017_fnl
Bulldog capabilities 2017_fnlJohn Cullen
497 views31 slides
Bulldog Strategic Consulting 2017 fnl by
Bulldog Strategic Consulting 2017 fnlBulldog Strategic Consulting 2017 fnl
Bulldog Strategic Consulting 2017 fnlJohn Cullen
932 views15 slides
Bulldog capabilities 2018_fnl by
Bulldog capabilities 2018_fnlBulldog capabilities 2018_fnl
Bulldog capabilities 2018_fnlJohn Cullen
937 views31 slides
Jenerosity Marketing capabilities presentation by
Jenerosity Marketing capabilities presentationJenerosity Marketing capabilities presentation
Jenerosity Marketing capabilities presentationJenerosity Marketing
1.2K views10 slides
Presentation p&g marketing capabilities by
Presentation p&g marketing capabilitiesPresentation p&g marketing capabilities
Presentation p&g marketing capabilitiesAbhishek Singh
538 views26 slides
Portfolio Of Projects by
Portfolio Of ProjectsPortfolio Of Projects
Portfolio Of ProjectsJim Hennessey
219 views9 slides

More Related Content

What's hot

LAMK lecture material - brand and communication by
LAMK lecture material - brand and communicationLAMK lecture material - brand and communication
LAMK lecture material - brand and communicationMarkus Nieminen
761 views63 slides
Haaga Helia - Marketing - lecture material by
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture materialMarkus Nieminen
650 views33 slides
Creativity in advertising by
Creativity in advertising Creativity in advertising
Creativity in advertising Ali Heydari
37.9K views17 slides
Guerilla Marketing by
Guerilla Marketing Guerilla Marketing
Guerilla Marketing Virender Pratap Singh
1.3K views26 slides
nivea case by
nivea case nivea case
nivea case Ashuvyas2128
215 views20 slides
7 Steps to establish LSM (Local Store Marketing ) by
7 Steps to establish LSM (Local Store Marketing ) 7 Steps to establish LSM (Local Store Marketing )
7 Steps to establish LSM (Local Store Marketing ) Romualdo Romeo Ortiz
15.9K views105 slides

What's hot(20)

LAMK lecture material - brand and communication by Markus Nieminen
LAMK lecture material - brand and communicationLAMK lecture material - brand and communication
LAMK lecture material - brand and communication
Markus Nieminen761 views
Haaga Helia - Marketing - lecture material by Markus Nieminen
Haaga Helia - Marketing - lecture materialHaaga Helia - Marketing - lecture material
Haaga Helia - Marketing - lecture material
Markus Nieminen650 views
Creativity in advertising by Ali Heydari
Creativity in advertising Creativity in advertising
Creativity in advertising
Ali Heydari37.9K views
7 Steps to establish LSM (Local Store Marketing ) by Romualdo Romeo Ortiz
7 Steps to establish LSM (Local Store Marketing ) 7 Steps to establish LSM (Local Store Marketing )
7 Steps to establish LSM (Local Store Marketing )
Romualdo Romeo Ortiz15.9K views
Creativity in Advertising by Rajath Kashyap
Creativity in AdvertisingCreativity in Advertising
Creativity in Advertising
Rajath Kashyap5.3K views
Getting your marketing mix right by vincentyeo
Getting your marketing mix rightGetting your marketing mix right
Getting your marketing mix right
vincentyeo169 views
Does A SME Need Advertising!? by SpiderG
Does A SME Need Advertising!?Does A SME Need Advertising!?
Does A SME Need Advertising!?
SpiderG35 views
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi... by Affiliate Summit
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...
Affiliate Summit132 views
Advertising & IMC Planning - Session 05 by Umes Shrestha
Advertising & IMC Planning - Session 05Advertising & IMC Planning - Session 05
Advertising & IMC Planning - Session 05
Umes Shrestha215 views

Similar to Bulldog Case Studies 2017

Steven A by
Steven ASteven A
Steven ASteven Kaplun
185 views4 slides
Sellion presentation 2014a by
Sellion presentation 2014aSellion presentation 2014a
Sellion presentation 2014aSellion Inc.
391 views10 slides
Advertising & IMC - Session 04 by
Advertising & IMC - Session 04Advertising & IMC - Session 04
Advertising & IMC - Session 04Umes Shrestha
216 views89 slides
heidi thatcher 6.13.16 by
heidi thatcher 6.13.16heidi thatcher 6.13.16
heidi thatcher 6.13.16Heidi Thatcher
224 views4 slides
Procter and Gamble:Marketing Capabilities by
Procter and Gamble:Marketing CapabilitiesProcter and Gamble:Marketing Capabilities
Procter and Gamble:Marketing CapabilitiesAarohi Prabhune
85 views36 slides
Breakout Strategic Merchandising Presentation by
Breakout Strategic Merchandising PresentationBreakout Strategic Merchandising Presentation
Breakout Strategic Merchandising Presentationchrispiper
604 views12 slides

Similar to Bulldog Case Studies 2017(20)

Sellion presentation 2014a by Sellion Inc.
Sellion presentation 2014aSellion presentation 2014a
Sellion presentation 2014a
Sellion Inc.391 views
Advertising & IMC - Session 04 by Umes Shrestha
Advertising & IMC - Session 04Advertising & IMC - Session 04
Advertising & IMC - Session 04
Umes Shrestha216 views
Procter and Gamble:Marketing Capabilities by Aarohi Prabhune
Procter and Gamble:Marketing CapabilitiesProcter and Gamble:Marketing Capabilities
Procter and Gamble:Marketing Capabilities
Aarohi Prabhune85 views
Breakout Strategic Merchandising Presentation by chrispiper
Breakout Strategic Merchandising PresentationBreakout Strategic Merchandising Presentation
Breakout Strategic Merchandising Presentation
chrispiper604 views
Mkt 421 week 2 team assignment marketing plan phase i by Faiz Jkc
Mkt 421 week 2 team assignment   marketing plan phase iMkt 421 week 2 team assignment   marketing plan phase i
Mkt 421 week 2 team assignment marketing plan phase i
Faiz Jkc3.8K views
Presenation of p & g by Yuvraj Shah
Presenation of p & gPresenation of p & g
Presenation of p & g
Yuvraj Shah1.7K views
Procter & Gamble-Harvard Case Study by Shubham Maniyar
Procter & Gamble-Harvard Case StudyProcter & Gamble-Harvard Case Study
Procter & Gamble-Harvard Case Study
Shubham Maniyar3.1K views
Franchise Info Isr Resume 7.10.09 by gialacson
Franchise Info Isr Resume 7.10.09Franchise Info Isr Resume 7.10.09
Franchise Info Isr Resume 7.10.09
gialacson901 views
Disruptive marketing in the retail world by Alex Rascanu
Disruptive marketing in the retail worldDisruptive marketing in the retail world
Disruptive marketing in the retail world
Alex Rascanu5.6K views
Fitzgerald Resume 4 by bobfitz245
Fitzgerald Resume 4Fitzgerald Resume 4
Fitzgerald Resume 4
bobfitz245791 views
Procter And Gamble : Marketing capabilities by Ajinkya Pujari
Procter And Gamble : Marketing capabilitiesProcter And Gamble : Marketing capabilities
Procter And Gamble : Marketing capabilities
Ajinkya Pujari318 views
Procter and gamble marketing capabilities by Aman Kumar
Procter and gamble  marketing capabilitiesProcter and gamble  marketing capabilities
Procter and gamble marketing capabilities
Aman Kumar1.2K views

Recently uploaded

Performance Max Pros and Cons by
Performance Max Pros and ConsPerformance Max Pros and Cons
Performance Max Pros and Consakisselev
7 views5 slides
16.2 Distribution through Intermediaries.pdf by
16.2 Distribution through Intermediaries.pdf16.2 Distribution through Intermediaries.pdf
16.2 Distribution through Intermediaries.pdfRitikSharma251462
6 views76 slides
The evolution of internet.pptx by
The evolution of internet.pptxThe evolution of internet.pptx
The evolution of internet.pptxssuser520a351
6 views19 slides
GDPR Compliant Growth Hacks (TheBootstrappedWay.com) by
GDPR Compliant Growth Hacks (TheBootstrappedWay.com)GDPR Compliant Growth Hacks (TheBootstrappedWay.com)
GDPR Compliant Growth Hacks (TheBootstrappedWay.com)Daniel Pirciu
5 views48 slides
AI CheatSheet.pdf by
AI CheatSheet.pdfAI CheatSheet.pdf
AI CheatSheet.pdfPartha Chakraborty
5 views13 slides
How to create and present logo. pdf by
How to create and present logo. pdfHow to create and present logo. pdf
How to create and present logo. pdfGaurav Singh
22 views16 slides

Recently uploaded(20)

Performance Max Pros and Cons by akisselev
Performance Max Pros and ConsPerformance Max Pros and Cons
Performance Max Pros and Cons
akisselev7 views
The evolution of internet.pptx by ssuser520a351
The evolution of internet.pptxThe evolution of internet.pptx
The evolution of internet.pptx
ssuser520a3516 views
GDPR Compliant Growth Hacks (TheBootstrappedWay.com) by Daniel Pirciu
GDPR Compliant Growth Hacks (TheBootstrappedWay.com)GDPR Compliant Growth Hacks (TheBootstrappedWay.com)
GDPR Compliant Growth Hacks (TheBootstrappedWay.com)
Daniel Pirciu5 views
How to create and present logo. pdf by Gaurav Singh
How to create and present logo. pdfHow to create and present logo. pdf
How to create and present logo. pdf
Gaurav Singh22 views
Deltaplan - SEO Search by Roy Huiskes
Deltaplan - SEO SearchDeltaplan - SEO Search
Deltaplan - SEO Search
Roy Huiskes52 views
SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa... by Daniel Pirciu
SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...
SaaS growth strategies that generate MRR, not just traffic (TheBootstrappedWa...
Daniel Pirciu7 views
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf by VWO
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfTurning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf
VWO52 views
Monetizing Your Newsletter with Affiliate Marketing by David Clayton
Monetizing Your Newsletter with Affiliate MarketingMonetizing Your Newsletter with Affiliate Marketing
Monetizing Your Newsletter with Affiliate Marketing
David Clayton8 views
Weekly Media Update_28_11_2023.pdf by BalmerLawrie
Weekly Media Update_28_11_2023.pdfWeekly Media Update_28_11_2023.pdf
Weekly Media Update_28_11_2023.pdf
BalmerLawrie15 views
The Canvas of Creative Mastery Newsletter_November 2023 by AmirYakdi
The Canvas of Creative Mastery Newsletter_November 2023The Canvas of Creative Mastery Newsletter_November 2023
The Canvas of Creative Mastery Newsletter_November 2023
AmirYakdi107 views
November 2023 - Partners meeting group by Vbout.com
November 2023 - Partners meeting groupNovember 2023 - Partners meeting group
November 2023 - Partners meeting group
Vbout.com31 views
7 Benefits of Child Welfare Management Software by jeremyray18
7 Benefits of Child Welfare Management Software7 Benefits of Child Welfare Management Software
7 Benefits of Child Welfare Management Software
jeremyray188 views
"SEO Mastery: Top 10 Tools used by every expert for improving Websites" by Beacon Coders
 "SEO Mastery: Top 10 Tools used by every expert for improving Websites" "SEO Mastery: Top 10 Tools used by every expert for improving Websites"
"SEO Mastery: Top 10 Tools used by every expert for improving Websites"
Beacon Coders7 views

Bulldog Case Studies 2017