Obama proved in 2008 that social networking and the Internet are key to winning an election campaign. Purple Forge builds on that by allowing supporters from mobile devices to share political information, and for candidates to poll and survey the public anytime, anywhere.

1. MyPolitics
Everything you need to know about new media, social networking
and the mobile Internet.
John Craig, VP Sales & Marketing
Email: john.craig@purpleforge.com
Purple Forge Services Overview
November 12, 2009

2. What Sort of Politician Are you?
• You want to be seen as progressive; using methods to better engage citizens
on their terms
– want to have more control over infrastructure
• You want to differentiate yourself from other politicians
– representing residents interests better then others
– continually looking for new and better ways to solicit their input and involve them
on issues and policy positions
• You want to make your life and the life of your staff easier
– be more efficient in communicating and engaging community
– less time spent on operations related tasks
– want a whole-cloth approach to community engagement
• You want to multiply the effectiveness of engagement with community
– leverage technology to expand reach and time required to get information
disseminated
– leverage each resident engaged to reach and pull-in their friends
• You want feedback on issues based community engagement
– move towards more participatory democracy
Company
Confiden,al

3. Changing Media Landscape
1966 1986 2008
1. Newspapers 1. Newspapers 1. Newspapers
2. Broadcast TV 2. Magazines 2. Magazines
3. Magazines 3. Cable TV 3. Email
4. Broadcast Radio 4. Broadcast TV 4. Broadcast TV
5. Eight Track 5. Radio 5. Radio
6. Cassette Tapes 6. CD Player
7. Walkman 7. Cable TV
8. VCR 8. Personal Computer
9.Personal Computer 9. Satellite Television
10. Console Video Games 10. Internet
11. PC Video Games 11. Cell Phone
12. DVD Players
13. Satellite Radio
14. MP3 Players
15. Tivo/DVR
16. Sling Box
17. iPod
18. Blogs
19. Online Video
20. Mobile Internet
21. Console Video Games
22. PC Video Games
23. MMORP Games
24. Mobile Games
25. Text Messaging
26. Mobile Video
27. Download Movies
28. Podcasts
29. Instant Messaging
30. Social Networks
Company
Confiden,al
Revolution,” Feb 2007.
Source: Piper Jaffray, “The User

4. Not for Kids Anymore
Users (M) % Users
Age All 56.4 –
<18 10.5 19%
18-34 11.7 21%
35-44 11.7 21%
45-54 11.9 21%
55+ 10.6 19%
Gender Male 30.8 55%
Female 25.7 45%
Source: Nielsen//NetRatings (August 2007)

5. Online Usage Now On Par With TV Viewership
14 hours 14 hours
per week spent online per week watching TV
Accounts for 41% of media
consumption
Other media (hrs/week):
• Listening to Radio: 4
• Reading Newspapers: 1
• Reading Magazines: 1
Company
Confiden,al
Media US Advertising Spend,” eMarketer (March 2007) (April 2007);
Source: “US Entertainment and
“Online Advertising Spending vs. Total
Consumer Survey Report 2007,” JupiterResearch

6. New Media Has an Impact

7. Obama Changed Campaigns and Communications
• 44% of all Americans
went online to make an
election decision
- Pew Internet Research
• 54% of all people made
political decisions
based on the fact that
people they respected
shared information with
them
- David Kralic: Drill Here/Drill
Now Internet Study
Company
Confiden,al

8. Write Once, Touch One, Touch Many
Emerging Social Networking Rule of Thumb
1. 1 Person Creates Content
2. 100 People See Content
3. 10 People Re-broadcast Content
4. 1000 People See Content
5. 100 People Re-broadcast Content
6. 10000 People See Content (and on …)
Key to success: Use compelling application interfaces and content to
maximize the interest, frequency and ease of re-broadcasting of
content
Company
Confiden,al

9. Basic Vocabulary Words
• Google
• Facebook
• Twitter
• YouTube
• Blog
• iPhone
Company
Confiden,al

10. Advanced Vocabulary Words
• Mobile Applications
• Joomla
• Status updates
• Facebook applications
• Hashtag
• Retweet
• Favorite
• Shared feed
• Starting a Wave
Company
Confiden,al

11. The next technology trends are coming faster than you think
• In 2010, people will access the Internet for
information using a mobile device more frequently
than they will from a PC.
– Source: Pew Internet Research
• In January 2009, 26.2 million Americans accessed
the Internet for information using a mobile
application
– Source: comScore
• 26% of all people using an iPhone have already
downloaded the free Facebook application
– Source: Apple
Company
Confiden,al

12. Which is more engaging?
An engaging application built to
Your website on a mobile device? display your content?
Company
Confiden,al.

13. Here’s what you need to do to avoid this …
Company
Confiden,al

14. Purple Forge Overview
Purple Forge sells hosted, subscription-based
services to political parties, politicians and
governments to virally campaign, survey
and/or inform the community using social
networking, web plug-ins and mobile
applications.
Company
Confiden,al

15. Our Services
• Complete e-Campaign Solution
– Port of current website to easy to manage and maintain content management
system
– One-click social networking integration and sharing
– MyPolitics Subscription-based mobile application (shared or standalone)
– Subscription-based, demographically driven survey and polling support
• Mobile, Facebook Apps and Web plug-ins
– Search Engine Optimization (SEO) and web/mobile analytics
• Merging Mobile and Survey capabilities to Current Website:
– Integration of mobile application with current website content
– MyPolitics Subscription-based mobile application (shared or standalone)
– Subscription-based, demographically driven survey/polling support
• Mobile, Facebook Apps and Web plug-ins
Company
Confiden,al

16. MyPolitics: New Media and Social Networking Mobilized
Riding/District Information
Selective Surveys &
Opinion Polls based
Biography + Photo on Demographics
News and Updates Party Info
Campaign Contact
Info Political Party Re-Broadcast to
Company
Confiden,al
MyPolitics Page Social Network

17. Basic Subscription Features
Mobile Device Support Basic Subscription Features
• iPhone • Displays Politician’s Biography
• iPod Touch • Displays Campaign Party Logo
• BlackBerry (Spring 2010) and Branding
• Android (Spring 2010) • Displays Campaign News
• Palm Pre (Summer 2010) • Displays campaign Twitter feed
• Links to Campaign Photos
(Flickr&Picassa)
Website Plug-ins
• Links to Campaign Video
(YouTube)
• Web Survey Plug-in (Spring 2010) • Comment and re-broadcast
• Facebook Survey Application information on your configured
(Spring 2010) social networks
Company
Confiden,al.

18. User Profile & Demographic Information Collected
• Users opt-in to add in their social • Users opt-in to share basic profile
networking information which information, including:
allows survey and poll invitations – Male/Female
– Age
and events to be broadcast to – Marital Status
their friends, including: – Number of Children
– Postal/Zip Code
– Twitter – Country
– Facebook – Education
– Income
• Users can opt-in to provide – Ethnicity
contact preferences, including: – Preferred Language
– Community Volunteer Status
– Email
– Mobile/SMS Number • Users can opt-in on more
– Home Telephone advanced profile information such
– Office Telephone as:
– Do you have a pet?
– Best way and time to contact – How often do you go out?
information – Profession
– How many vehicles do you own?
– Rent or own?
– Do you like to travel?
Company
Confiden,al.

19. MyPolitics: Pay-as-you-Go Survey & Polling Features
Survey is shared
automatically across
user’s configured
Social Networks
Company
Confiden,al

20. Subscription Administration Features
Basic Subscription Administration Pay-As-You-Go Survey Administration
• Edit Politician’s Biography • Create, delete and edit surveys
• Edit Campaign Party Logo and • Create, delete and edit poll
Branding questions
• Edit Campaign News (RSS) • View and download survey
Links results
• Edit campaign Twitter feed • View and download poll
• Edit links to Campaign Photos question results
(Flickr&Picassa)
• Edit links to Campaign Video
(YouTube)
Company
Confiden,al.

21. About Purple Forge
Purple Forge is led by seasoned mobile
communications and Internet technology veterans
dedicated to providing affordable solutions to put
the value of mobile applications into the hands of
politicians and government.
We protect the demographic information provided to
us through our applications and our leadership team
includes experts in Internet privacy and security.
Company
Confiden,al

22. Thank You!
www.purpleforge.com
sales@purpleforge.com