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Vanguard Digital Presentation

  1. 1. 2013 Vanguard Direct Sales Kickoff MeetingThe Destiny of DataJohn C. HavensFounder, The H(app)athon Project
  2. 2. Introduction
  3. 3. John C. HavensCurrent Landscape•Founder,The H(app)athon Project •Contributing writer for Mashable • As an expert in emerging/social media, featured in: • Fast Company, INC, Ad Week, PR Week (partial list) • Keynote/speaker (partial list): • SXSW, Web 2.0, WSJ Digital, in Munich, Stockholm, Geneva • Published Author (Tactical Transparency) • Former EVP, Social Media at Porter Novelli (PR Firm): • Created content strategy for clients (Gillette, Monster) • Created thought leadership content for senior staff • Provided media training to C-level staff (CFO) • Brought in new business (Merck, SoyJoy, HP) • Former VP, Business Development at BlogTalkRadio • Conducted over 250 interviews with prospects/luminaries • Brought in business with Walmart, Allstate, Ford • Former Guide to Podcasting (owned by NYT) • Created over 100 articles and podcasts • Established business relevance for new medium in 2006/7 • Former Professional actor in NYC • Principal performer on/off Broadway, TV and film • Partial bio at IMDB • Author of a Book on Acting • Taught acting for over four years
  4. 4. Technology Trends
  5. 5. Quantified SelfQS is a term coined by Kevin Kelly andGary Wolf of WIRED. It refers to thepractice of measuring behavior in aneffort to better understand one’shealth, sleep, or other traits that canbe tracked.MoodPanda lets users create a graphicalMood Diary and compare it to others.
  6. 6. Saga tracks and learns your behavior.Quantified Self Sensors + GPS gauge actions which are pushed to social networks.
  7. 7. The Human Face of Big Data is an app that lets youpersonalize information about yourself via a lushvisual format and see others like you in the world. Quantified Self
  8. 8. Ilimivu is a patient-centered software platformdesigned to capture rich, multimodal behavioralstreams through user engagement. Quantified Self
  9. 9. Internet of Things / Big DataThe Internet of Things refers to the idea of sensors being embedded in the objects around us.Big Data refers to the notion of overwhelming amounts of disparate information streamsconverging without a common metric of measurement. The two trends are often comparedas IOT sensors provide a unique layer of data to measure in comparison to human action.
  10. 10. This diagram by Cisco shows the evolution andInternet of Things growth of the Internet of things by 2020.
  11. 11. Big DataThis graphic created byCloud Tweaks gives asense of how muchinformation istransmitted via big data.The numbers you seehere were estimatesbased on activity duringthe 2012 SummerOlympics in London.
  12. 12. Augmented RealityAugmented Reality is a technology that overlays digital data on a screen. Visual markers cueimages to appear and can be placed anywhere in virtual reality, or what some call the“Outernet” (as compared to the Internet). Sight is a fictional film showing how AugmentedReality might be utilized when connected to social networks and predictive technology.
  13. 13. Augmented RealityViewdle is an existing technology recently purchased by Google that combines facialrecognition technology and Augmented Reality. Hold your phone up to someone’s face,see their latest post. Combined with Google’s Project Glass (inset), this means peoplecan put down phones and track others in real time. This tracking could also includemoods and well-being. Crossing this tech with QS apps means you might see peopleframed by a color showing their mood, or a visual icon telling you to leave them alone.
  14. 14. GNH/The Science of Happiness
  15. 15. Gross National HappinessGross National Happiness (GNH), an idea generated in the Kingdom of Bhutan, has inspiredthe United Nations and multiple other organizations to challenge standard metrics ofsuccess based largely on fiscal wealth. While the metrics around GNH and theirimplementation in Bhutan are being challenged, this concept of raising the economic andholistic value of well-being to global levels has become a lasting trend.
  16. 16. Gross National HappinessRobert Kennedy also believedthe concept of GDP was flawed.In his speech delivered at theUniversity of Kansas in 1968 hesaid the following:“Too much and for too long we seemed to have surrendered personalexcellence and community values in the mere accumulation of materialthings...Yet the Gross National Product does not allow for the health of ourchildren, the quality of their education, or the joy of their play. It measureseverything, in short, except that which makes living worthwhile.”
  17. 17. The Happiness InitiativePeople may understandably thinkyou can’t measure happiness.The emotional state ofhappiness may be fleeting andsubjective but the metricsaround well-being and“flourishing” have quantitativeand scientific methodologies fordata collection.The results of a surveyconducted by The HappinessInitiative demonstrate ten areasof Happiness measured viaobjective survey data.
  18. 18. The Happy Planet IndexIt’s not all about you.Happiness and well-being need to beperceived as economic indicators ofsuccess, especially in regards to ourplanet. Not including metrics inregards to well-being and theenvironment means not consideringthe best use of resources or planningeffectively for the future.The Happy Planet Index, created byNic Marks for the New EconomicsFoundation, ranked 151 countries forits 2012 report, and “measures...theextent to which countries deliverlong, happy, sustainable lives for thepeople who live in them, and usesglobal data on life expectancy,experienced well being and EcologicalFootprint” for their calculations.
  19. 19. The H(app)athon Project
  20. 20. Thank you.
  21. 21. More 597-3323