I Sync, Therefore I Am - Consumers as Content in the Digital Age


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The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce.  In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before.  Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character.  In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.

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I Sync, Therefore I Am - Consumers as Content in the Digital Age

  1. 1. I Sync, Therefore I am Consumers as Content in the Digital Age John C. Havens @johnchavens Founder, The H(app)athon Project @happathon / #happathon
  2. 2. Me
  3. 3. Why Your Personal Data Matters and How Tracking it Can Change the World www.johnchavens.com @johnchavens
  4. 4. www.happathon.com @happathon
  5. 5. The Quantified Consumer
  6. 6. I sync therefore I am.
  7. 7. H(app)thon at Social Media Week
  8. 8. Collaborative Content
  9. 9. “…shows drivers, on a map, where they have not driven safely and gives them tips as to how they can improve their driving.”
  10. 10. Broadcasting Data
  11. 11. Partners Not Prospects
  12. 12. $1.1B in Revenue (2013) Source: New York Times
  13. 13. Vendor Relationship Management
  14. 14. Path –to-Purpose Reflect Optimize Purpose
  15. 15. What is the Measure of My Wallet?
  16. 16. What is the Measure of My Life? H(app)thon at Social Media Week
  17. 17. Thank You. john@happathon.com www.happathon.com www.johnchavens.com