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The rise of the Quantified Self trend has begun to educate consumers not just about how to track their data to improve their health -- it's also showing them the economic impact of the insights their data produce. In this sense, consumers in the near future will become content producers of life data broadcast in digital and virtual arenas like never before. Through the adoption of augmented reality tools like Glass from Google or other similar technologies, in effect we'll all walk through our lives broadcasting content about our actions, words, and character. In this sense, it's more important than ever for traditional media and content producers to understand how to utilize Big Data to build trust with consumers who will soon become media partners versus prospects.