Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce

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This is a talk I did for a Wall Street Journal Digital Conference in NYC based on a Mashable article I wrote on the idea of ABI or Accountability Based Influence.

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Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce

  1. Mobile Maturity: How Accountability Based Influence Evolves Consumers and Commerce John C. Havens @johnchavens
  2. <ul><ul><li>Who I Am </li></ul></ul><ul><ul><li>Founder/Principal of Transitional Media </li></ul></ul><ul><ul><li>Former EVP, Social Media for Porter Novelli </li></ul></ul><ul><ul><li>Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand </li></ul></ul><ul><ul><li>Former VP, Business Development for BlogTalkRadio </li></ul></ul><ul><ul><li>Guide to Podcasting for About.com (Original Guide) </li></ul></ul><ul><ul><li>Professional Actor for 15 years in NYC </li></ul></ul>
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  5. Accountability Based Influence (ABI)
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  11. How can we* evolve? *We = Brands + Individuals
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  19. Visual Search
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  28. What does all this mean for marketers?
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  30. How can we evolve?
  31. Catalytic Philanthropy
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  33. Accountability Based Influence (ABI)
  34. Will your actions speak louder than your words ?
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  36. Who? Who? Who? Who?
  37. I really wanna’ know.
  38. John C. Havens [email_address] @johnchavens

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