The GDP is not asufficient measure ofholistic value of well-being for individuals,countries or the world.
GDP Counts GDP Doesn’t Count• Air pollution • The health of our• Cigarette advertising children• Locks for our doors • Quality of their• Jails for people who education break them • Joy of their play• Destruction of the • Beauty of our poetry redwoods • Integrity of our public• Napalm officials• Nuclear warheads • Our wit• Armored police cars to • Our courage fight riots • Our compassion
To utilize emerging technology to improvehuman well-being and drive positive social change.
Goal 1:By March 20 2014, releaseindividual well-beingindicators (a person’s“Personal HappinessIndicator”) based on eachpersons own well-beingdefinition.
REAL - TIMEWe arent just collectingdata once fromindividuals. Were creatinga living, growing, real-timeglobal well-beingindicator. Once the surveyis done, mobile phoneskeep collecting data andproviding well-being metricsfor every person who hastaken the survey.Users can see the changingwell-being scores withouttaking further surveys.
What Your Group Needs to Create in the next 30-45 Minutes:Please come up with a solution to help citizens of Eudaimonia achieve ahigher level of well-being based on the fictional Happiness Indicatorsprovided. You can do this in a few different ways:• Create an App• Create a Marketing or other Awareness Building Campaign 47
Sample App IdeaCitizens of Eudaimonia will create wearable-sensor clothingfor employees to analyze when they’re happiest at work.Fabric will change colors based on mood so people can bemore sensitive to their colleagues and increase productivity. 48
Sample Marketing Campaign Idea“The Thank You! Campaign” –Citizens of Eudaimonia are assigned 25 people in one day they try to thank forsomething they’ve done. Each person who is thanked is asked to wear a fitbit orbiometric sensor that will show their increased (positive) heartrate. The improvementin health over the course of one month will be mapped, as well as the correlation ofdata around health insurance rates being lowered. Local employers will be able tocharge less for insurance and have more money to hire more employees. 49