Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PlugIntoTheSmartGrid.com
Using innovation to drive engagement How do you take a complex subject like the “Smart Grid” and get people interested? <u...
Paid media + innovation = earned media More than 100 user videos sharing their own AR experiences <ul><li>>170,000 views <...
When people use your advertising to communicate, they’re engaged …
Engagement drives awareness <ul><li>More than 1.2 million uniques with more than 1 million Augmented Reality users </li></...
Upcoming SlideShare
Loading in …5
×

GE's Plug Into the Smartgrid Augmented Reality Case Study

4,437 views

Published on

GE's presentation at Web2Open on their Plug Into the SmartGrid Augmented Reality Campaign.

  • Be the first to comment

GE's Plug Into the Smartgrid Augmented Reality Case Study

  1. 1. PlugIntoTheSmartGrid.com
  2. 2. Using innovation to drive engagement How do you take a complex subject like the “Smart Grid” and get people interested? <ul><li>YouTube Takeover </li></ul><ul><li>1.1 million views </li></ul><ul><li>Second most watched video on all of YouTube for the day </li></ul><ul><li>23,500 visits to Augmented Reality page in one day </li></ul><ul><li>PopSci Cover Feature </li></ul><ul><li>> 100,000 visits to AR page </li></ul>
  3. 3. Paid media + innovation = earned media More than 100 user videos sharing their own AR experiences <ul><li>>170,000 views </li></ul><ul><li>>800 comments </li></ul><ul><li>Avg 4.9/5.0 rating </li></ul><ul><li>Plus .. </li></ul><ul><li>more than 6,500 blog posts </li></ul><ul><li>9 major articles </li></ul><ul><li>13 major online press articles </li></ul>
  4. 4. When people use your advertising to communicate, they’re engaged …
  5. 5. Engagement drives awareness <ul><li>More than 1.2 million uniques with more than 1 million Augmented Reality users </li></ul><ul><li>18% of traffic to PlugIntoTheSmartGrid.com directly from paid media; 82% from organic traffic and earned media </li></ul>

×