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PRSA Digital Impact Conference John Cass Online Communities

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John Cass' presentation about online communities for the PRSA's Digital Impact Conference in New York, in April-May 2009

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PRSA Digital Impact Conference John Cass Online Communities

  1. Create Sustainable Online Communities Improve Your Presence on Twitter, Blogs and Forums   John Cass, Author, Strategies & Tools for Corporate Blogging, Director of Marketing Beach photos by Joan McSweeny, Scituate, MA 2009.
  2. Scottish Enlightenment <ul><ul><li>Adam Smith. </li></ul></ul><ul><ul><li>James Watt. </li></ul></ul><ul><ul><li>James Hutton. </li></ul></ul>
  3. What is Community? <ul><ul><li>A group of people with a common characteristic or interest living together within a larger society. </li></ul></ul>Via Flickr Uploaded Uploaded by victoriapeckham on 10 Jun 06, 9.53AM EDT
  4. Meeting Place for Conversation <ul><ul><li>Brands. </li></ul></ul><ul><ul><li>Refer & critique. </li></ul></ul><ul><ul><li>Time to build community. </li></ul></ul><ul><ul><li>Join existing communities. </li></ul></ul><ul><ul><li>Build new communities. </li></ul></ul>Via Flickr Uploaded Uploaded by victoriapeckham on 10 Jun 06, 9.53AM EDT
  5. How many community managers does it take to screw in a light blub? Via Flickr Uploaded Uploaded by victoriapeckham on 10 Jun 06, 9.53AM EDT @SingularityDsgn An infinite number. They don't screw in light bulbs. They try to create an environment that allows other people to screw in bulbs. How many community managers does it take to screw in a light blub?
  6. Hard Work
  7. Support is the Goal
  8. The Nest <ul><li>Blog. </li></ul><ul><li>Bulletin Board. </li></ul><ul><li>Social Network. </li></ul><ul><li>Share Photos. </li></ul>
  9. The Nest <ul><li>Identify leaders. </li></ul><ul><li>Identify existing evangelists. </li></ul><ul><li>Engage leaders & evangelists. </li></ul><ul><li>Reward your evangelists. </li></ul>
  10. Open Communications: Blogging & Twitter
  11.  
  12. PR Blogging Community
  13. PR Educational Community
  14. #journochat
  15. What Makes A Community Successful?
  16. Content * Francois Gossieaux
  17. Members * Francois Gossieaux
  18. Member Profile * Francois Gossieaux
  19. Transactions * Francois Gossieaux
  20. Grow Your Community
  21. Reward System
  22. Recognize Participants
  23. Share Information
  24. Nokia N90 Blogger Relations Blog
  25. Handle Threats & Criticism
  26. Infrastructure?
  27. Critiquing The Cluetrain
  28. Organic Approach
  29. Structured Approach
  30. Taskforce Uploaded by gkpsecretariat on Flickr on 12 Sep 07, 8.53AM EDT
  31. Social Media Training Uploaded by gkpsecretariat on Flickr on 12 Sep 07, 8.53AM EDT
  32. Technology Supports Engagement
  33. History of Listening
  34. Blood, Sweat, and a Couple of Spreadsheets <ul><ul><li>Personal connection. </li></ul></ul><ul><ul><li>Value. </li></ul></ul><ul><ul><li>Process. </li></ul></ul>
  35. Process of Social Media Research
  36. Identify Influencers thru Semantic Research Via Flickr Uploaded on February 14, 2008 by BryanPerson
  37. Sustain Evangelists, Sustain the Community
  38. Leveraging Internal Data Via Flickr Uploaded by Do u remember on 23 Aug 06, 7.06PM EDT.
  39. 21 st Century Enlightenment <ul><ul><li>Recruit & sustain evangelists. </li></ul></ul><ul><ul><li>CRM Semantic technology integration. </li></ul></ul><ul><ul><li>Pioneers. </li></ul></ul>
  40. Connect <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>LinkedIn: John Cass </li></ul></ul><ul><ul><li>Facebook: John Cass </li></ul></ul><ul><ul><li>Twitter: @johncass </li></ul></ul><ul><ul><li>Idealaunch.com/blog </li></ul></ul><ul><ul><li>http://pr.typepad.com </li></ul></ul>

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