Create Sustainable Online Communities Improve Your Presence on Twitter, Blogs and Forums   John Cass,  Author,  Strategies...
Scottish Enlightenment <ul><ul><li>Adam Smith. </li></ul></ul><ul><ul><li>James Watt. </li></ul></ul><ul><ul><li>James Hut...
What is Community? <ul><ul><li>A group of people with a common characteristic or interest living together within a larger ...
Meeting Place for Conversation <ul><ul><li>Brands. </li></ul></ul><ul><ul><li>Refer & critique. </li></ul></ul><ul><ul><li...
How many community managers does it take to screw in a light blub? Via Flickr Uploaded  Uploaded by victoriapeckham on 10 ...
Hard Work
Support is the Goal
The Nest <ul><li>Blog. </li></ul><ul><li>Bulletin Board. </li></ul><ul><li>Social Network. </li></ul><ul><li>Share Photos....
The Nest <ul><li>Identify leaders.  </li></ul><ul><li>Identify existing evangelists. </li></ul><ul><li>Engage leaders & ev...
Open Communications: Blogging & Twitter
 
PR Blogging Community
PR Educational Community
#journochat
What Makes A Community Successful?
Content * Francois Gossieaux
Members * Francois Gossieaux
Member Profile * Francois Gossieaux
Transactions * Francois Gossieaux
Grow Your Community
Reward System
Recognize Participants
Share Information
Nokia N90 Blogger Relations Blog
Handle Threats & Criticism
Infrastructure?
Critiquing The Cluetrain
Organic Approach
Structured Approach
Taskforce  Uploaded by gkpsecretariat on Flickr on 12 Sep 07, 8.53AM EDT
Social Media Training  Uploaded by gkpsecretariat on Flickr on 12 Sep 07, 8.53AM EDT
Technology Supports Engagement
History of Listening
Blood, Sweat, and a Couple of Spreadsheets <ul><ul><li>Personal connection. </li></ul></ul><ul><ul><li>Value. </li></ul></...
Process of Social Media Research
Identify Influencers thru Semantic Research  Via Flickr Uploaded on February 14, 2008 by BryanPerson
Sustain Evangelists, Sustain the Community
Leveraging Internal Data Via Flickr Uploaded by Do u remember on 23 Aug 06, 7.06PM EDT.
21 st  Century Enlightenment <ul><ul><li>Recruit & sustain evangelists. </li></ul></ul><ul><ul><li>CRM Semantic technology...
Connect <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>LinkedIn: John Cass </li></ul></ul><ul><ul><li>Facebook: Jo...
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PRSA Digital Impact Conference John Cass Online Communities

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John Cass' presentation about online communities for the PRSA's Digital Impact Conference in New York, in April-May 2009

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  • how to sustain online communities and discuss the challenges faced in managing online communities. Semantic Technologies CRM Customer evangelism Recruiting Evangelists Sustaining Evangelists Building a Self Sustaining Community On the Web Identifying Evangelists to Sustain An Online Community Forums are closed communities where most social interaction occurs by participants within the community. Starting a new community takes effort, companies have to focus on recruiting evangelists. Rewarding and giving evangelists responsibilities is the key to developing an active community. The starting point for any community is understanding a company&apos;s goals. A lot of forum communities are built to support their respective communities. Dell &amp; Intuit provides two excellent examples of forum communities for product support. Loose communities that exist within blogs, and twitter and other social networking sites are difficult to identify because there is no one site, instead the community exists because of the social interaction between social media participants. Monitoring tools using semantic technologies are enabling companies to indentify community participants, and current discussions. Companies are starting to adopt CRM and business process management tools to manage the process of responding to evangelists within their community.
  • PRSA Digital Impact Conference John Cass Online Communities

    1. Create Sustainable Online Communities Improve Your Presence on Twitter, Blogs and Forums   John Cass, Author, Strategies & Tools for Corporate Blogging, Director of Marketing Beach photos by Joan McSweeny, Scituate, MA 2009.
    2. Scottish Enlightenment <ul><ul><li>Adam Smith. </li></ul></ul><ul><ul><li>James Watt. </li></ul></ul><ul><ul><li>James Hutton. </li></ul></ul>
    3. What is Community? <ul><ul><li>A group of people with a common characteristic or interest living together within a larger society. </li></ul></ul>Via Flickr Uploaded Uploaded by victoriapeckham on 10 Jun 06, 9.53AM EDT
    4. Meeting Place for Conversation <ul><ul><li>Brands. </li></ul></ul><ul><ul><li>Refer & critique. </li></ul></ul><ul><ul><li>Time to build community. </li></ul></ul><ul><ul><li>Join existing communities. </li></ul></ul><ul><ul><li>Build new communities. </li></ul></ul>Via Flickr Uploaded Uploaded by victoriapeckham on 10 Jun 06, 9.53AM EDT
    5. How many community managers does it take to screw in a light blub? Via Flickr Uploaded Uploaded by victoriapeckham on 10 Jun 06, 9.53AM EDT @SingularityDsgn An infinite number. They don't screw in light bulbs. They try to create an environment that allows other people to screw in bulbs. How many community managers does it take to screw in a light blub?
    6. Hard Work
    7. Support is the Goal
    8. The Nest <ul><li>Blog. </li></ul><ul><li>Bulletin Board. </li></ul><ul><li>Social Network. </li></ul><ul><li>Share Photos. </li></ul>
    9. The Nest <ul><li>Identify leaders. </li></ul><ul><li>Identify existing evangelists. </li></ul><ul><li>Engage leaders & evangelists. </li></ul><ul><li>Reward your evangelists. </li></ul>
    10. Open Communications: Blogging & Twitter
    11.  
    12. PR Blogging Community
    13. PR Educational Community
    14. #journochat
    15. What Makes A Community Successful?
    16. Content * Francois Gossieaux
    17. Members * Francois Gossieaux
    18. Member Profile * Francois Gossieaux
    19. Transactions * Francois Gossieaux
    20. Grow Your Community
    21. Reward System
    22. Recognize Participants
    23. Share Information
    24. Nokia N90 Blogger Relations Blog
    25. Handle Threats & Criticism
    26. Infrastructure?
    27. Critiquing The Cluetrain
    28. Organic Approach
    29. Structured Approach
    30. Taskforce Uploaded by gkpsecretariat on Flickr on 12 Sep 07, 8.53AM EDT
    31. Social Media Training Uploaded by gkpsecretariat on Flickr on 12 Sep 07, 8.53AM EDT
    32. Technology Supports Engagement
    33. History of Listening
    34. Blood, Sweat, and a Couple of Spreadsheets <ul><ul><li>Personal connection. </li></ul></ul><ul><ul><li>Value. </li></ul></ul><ul><ul><li>Process. </li></ul></ul>
    35. Process of Social Media Research
    36. Identify Influencers thru Semantic Research Via Flickr Uploaded on February 14, 2008 by BryanPerson
    37. Sustain Evangelists, Sustain the Community
    38. Leveraging Internal Data Via Flickr Uploaded by Do u remember on 23 Aug 06, 7.06PM EDT.
    39. 21 st Century Enlightenment <ul><ul><li>Recruit & sustain evangelists. </li></ul></ul><ul><ul><li>CRM Semantic technology integration. </li></ul></ul><ul><ul><li>Pioneers. </li></ul></ul>
    40. Connect <ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>LinkedIn: John Cass </li></ul></ul><ul><ul><li>Facebook: John Cass </li></ul></ul><ul><ul><li>Twitter: @johncass </li></ul></ul><ul><ul><li>Idealaunch.com/blog </li></ul></ul><ul><ul><li>http://pr.typepad.com </li></ul></ul>

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