Social Media: What Is It? Why You Need Strategy & How To Get It.


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Social Media: What Is It?, Why You Need Strategy & How To Get It. Many businesses now realize the need to be involved in Social Media yet lack the knowledge and know-how of implementing a clear strategy backed by sound tactics. Learn what fuels the Social Media industry and how to get your foot in the door on an arena your business can’t afford to ignore. Join Ben as he shares personal insights & inspiring stories from others who have literally re- written the rules of business by harnessing the power of social media.

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Social Media: What Is It? Why You Need Strategy & How To Get It.

  1. 1. Social Media What Is It? Why You Need Strategy & How to Get It what? why? how?2011 Finch
  2. 2. what?2011 Finch
  3. 3. what? social media: The use of web-based and mobile technologies to turn communication into an interactive dialogue.2011 Finch
  4. 4. what? key word: dialogue2011 Finch
  5. 5. what? how do you communicate with a digital world?2011 Finch
  6. 6. what? more importantly... how does a digital world communicate with you?2011 Finch
  7. 7. what? you may want to consider: • Over 50% of the world’s population is under 30 years old • In 10 years over 40% of the Fortune 500 will no longer be here • Social Media has overtaken porn as the #1 activity on the Web • Facebook tops Google for weekly traffic in the U.S. • 1 in 5 couples meet online • What happens in Vegas no longer stays in Vegas! • If Facebook were a country it would be the world’s 3rd largest & 2x the size of U.S. • 80% of companies use social media for recruitment; 95% use LinkedIn2011 Finch
  8. 8. what?2011 Finch
  9. 9. what? Portfolio Website2011 Finch
  10. 10. what? Blog2011 Finch
  11. 11. what? Facebook2011 Finch
  12. 12. what?2011 Finch
  13. 13. what? LinkedIn2011 Finch
  14. 14. what? Pinterest2011 Finch
  15. 15. what? Instagram2011 Finch
  16. 16. what?2011 Finch
  17. 17. what?2011 Finch
  18. 18. what? flickr2011 Finch
  19. 19. why?2011 Finch
  20. 20. why? why social? what fuels the industry?2011 Finch
  21. 21. why? why social? what fuels the industry? Top Reasons Brands are Investing in Social... 1. To generate word of mouth advocacy 2. Develop brand loyalty and build closer relationships with customers 3. Address customer care issues 4. Educate customers and media about company-related issues 5. Support product/service sales & events Source: FedEx Social Brand Study2011 Finch
  22. 22. why? why businesses fail at social media.2011 Finch
  23. 23. why? We are going to We are going to “Do Facebook” “Do Social Media” why businesses fail at social media. (sound familiar?) We are going to “Do Facebook”2011 Finch
  24. 24. why? please don’t.2011 Finch
  25. 25. how?2011 Finch
  26. 26. how? 1. have a reason, a strategy.2011 Finch
  27. 27. how? strategy: Strategy is when you have a plan to accomplish something.2011 Finch
  28. 28. how? tactics: Tactics are specific actions, sequences of actions, & schedules you use to fulfill your strategy.2011 Finch
  29. 29. how? tactics without strategy is dumb.2011 Finch
  30. 30. how? where are you headed? what do you want to do?2011 Finch
  31. 31. how? Serve where should a brand start? “Brand positioning indicates how Activate Earn these brands may have entered into social media. Where they move from here depends on how their customers need them most over time.” David Rollo, 22squared Amplify2011 Finch
  32. 32. how? 2. choose a platform(s).2011 Finch
  33. 33. how? let your strategy dictate your platform.2011 Finch
  34. 34. how? A social networking service, birthed by college students. The site still maintains a youthful & unguarded culture. Users must register & create a profile, add other users as friends, & exchange messages & receive notifications when they update their profile. Users express themselves through status updates & by joining common- interest groups.2011 Finch
  35. 35. how? A social networking and microblogging service that enables its users to send & read text-based posts up to 140 characters known as “tweets.”2011 Finch
  36. 36. how? A business-related social networking site. In some respects similar to Facebook but with a more professional, business-like culture. Users register & create a profile, “connect” with other users, recommend others & display work related experiences & resumes.2011 Finch
  37. 37. how? A video-sharing website where users can upload, share & view videos.2011 Finch
  38. 38. how? 3. conversational = credible. post like a friend. add value.2011 Finch
  39. 39. how? do what friends do.2011 Finch
  40. 40. how? listen.2011 Finch
  41. 41. how? engage.2011 Finch
  42. 42. how? engage.2011 Finch
  43. 43. how? engage.2011 Finch
  44. 44. how? engage.2011 Finch
  45. 45. how? engage.2011 Finch
  46. 46. how? engage.2011 Finch
  47. 47. how? engage.2011 Finch
  48. 48. how? content is king.2011 Finch
  49. 49. how? 2 questions must be asked.2011 Finch
  50. 50. how? 2 questions must be asked. 1. Is it helpful?2011 Finch
  51. 51. how? 2 questions must be asked. 1. Is it helpful? 2. Is it entertaining?2011 Finch
  52. 52. how? authentic messaging. A necessity for transparency & authenticity in every social media program, no matter its simplicity or sophistication.2011 Finch
  53. 53. how? think long term.2011 Finch
  54. 54. how? 4. images & videos rule.2011 Finch
  55. 55. how? “Provide the ultimate social experience for sports fans.” Buffalo Wild Wings2011 Finch
  56. 56. how? Provide the ultimate social experience for sports fans BWW.2011 Finch
  57. 57. how? “ The volcano has been turned off, visit Iceland.”2011 Finch
  58. 58. how? The volcano has been turned off, visit Iceland.2011 Finch
  59. 59. how? words rule too, but only when entertaining or helpful.2011 Finch
  60. 60. how? The Chair: One Man’s Crusade to Own the World’s Coolest Chair... EVER!2011 Finch
  61. 61. how? 5. promote others. share the love.2011 Finch
  62. 62. how? TwitChange How Social Media Is Changing the World.2011 Finch
  63. 63. how? Help Portrait A Global Movement of Photographers using their time, gear & expertise to give back to those in need.2011 Finch
  64. 64. how? highlight partners & vendors.2011 Finch
  65. 65. now what?2011 Finch
  66. 66. now what? finally... invest, track & measure.2011 Finch
  67. 67. now what? 5. invest. track & measure. Facebook Analytics2011 Finch
  68. 68. now what? Analytics2011 Finch
  69. 69. now what? Social Media Studies2011 Finch
  70. 70. now what? social must become a way of life.2011 Finch
  71. 71. let’s connect! @johnbenfinch email Finch