Interactive presentation more graphically led

1. Introducing motorcityarabia.com
September 2015
Subtitle to go here

2. Bahrain
Saudi Arabia
Kuwait
UAE
Qatar
introduction

3. Bahrain
Saudi Arabia
Kuwait
UAE
Qatar
2
motorcityarabia.com is an
online service created
especially to cater for
people in the Middle East.
An interactive one-stop
site for all their motoring
needs.

4. www.motorcityarabia.com
+
World economic growth, 2015
3
(GDP real % change, year on year)
North America
3.2%
Eastern Europe
1.0%
Sub-Saharan Africa
4.5%
Latin America
2.2%
Western Europe
1.4%
Asia & Australasia
4.3%
Middle East &
Northern Africa
3.5%

5. www.motorcityarabia.com
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Global e-commerce sales
4
North America
12.5%
$419.53bn
Central Eastern Europe
 20.9%
$48.56bn
Latin America
 22.1%
$45.98bn
Western Europe
 14.0%
$291.47bn
Asia & Australasia
 4.3%
$388.75bn
Middle East &
Africa
 31.0%
$27.0bn
Global
 17.1%
$1,221.29bn
Indications are that the over the next five years MENA will see the biggest
growth in e-commerce globally
48.1%
42.3% 42.1%
30%
60%
Middle East World
Average
Rest of world
Internet Penetration in the Middle East
2014

6. Bahrain
Saudi Arabia
Kuwait
UAE
Qatar
the market

7. www.motorcityarabia.com
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e-commerce in the gulf region
3.0m
1.2m
2.0m
2.6m
18.3m
8.8m
UAE has the highest
percentage of
internet users per
capita who shop
online, compared
to other countries in
the Middle East
The estimated
number of
e-commerce users
in the Middle East
90 million
of internet users in
the Gulf regularly
use the internet to
purchase or
research products
33%
Saudi Arabia has the
second largest
e-commerce market
in the GCC followed
by Qatar, Kuwait,
Bahrain and Oman
c.$520m
of adult internet users in
Saudi Arabia buy
products and pay for
services online
(3.1m people/
12% of the population)
39%
# of internet users

8. www.motorcityarabia.com
+
Mastercard online shopping behaviour study
(1) Research firm Frost & Sullivan.
access internet
to shop
42%
made an online purchase
during the three months
prior to the study
69%
use the
internet from
their mobile
phone
compared to
74% over
past 2 years
of all cars
globally will
be sold online
by 2020
5%
c3.9m vehicles sales
looks set to grow to
c7.0m by 2020
More than
made a purchase from
their mobile during the
three months prior to
the study
1 in 3
say convenient
payment facilities
are critical when
shopping online
71%
90%
emarketer.com
Smartphone users will increase from 1.6 billion
in 2014 to over 2.1 billion in 2016.

9. www.motorcityarabia.com
+
It is no longer enough to simply provide a one dimensional service,
today’s customer is tech-savvy, market aware and demands more.
how the landscape has changed
word of
mouth
billboards
salesman
traditional media
advertising
Expert reviews
???
consumer
reviews
magazines &
classifieds
pricing tools &
calculators
social media
sites
Blogs
@
mobile access
research
websites
chat
SEARCH
OEM dealer
websites
research
websites
THEN NOW

10. www.motorcityarabia.com
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unique challenges for our business and industry
Sees Ad
on TV
Go Directly
to
Choose
right
dealership
Go to
dealership
Purchases
Car
Send to
phone
Life
Distraction
…?
Dealership
reviews
Search for New Car
Mobilecityarabia.com

11. Bahrain
Saudi Arabia
Kuwait
UAE
Qatar
what we offer our users

12. www.motorcityarabia.com
+
insure
fill out one form to
compare real,
personalized quotes
from top carriers.
finance
fill out one form to
compare real,
personalized quotes
from top carriers.
motorcityarabia.com is an online site created especially to service the people in
the Middle East – locals and Expats – in all their motoring needs.
The main language for the site is Arabic but it can be easily switched to the English
version. The purpose of the site is to enable users and visitors to list or search our
extensive new, used and certified pre-owned database of cars, search and
compare insurance quotes and finance options.
www.motorcityarabia.com
sell
individuals and
dealerships will be
able to list their cars
under pre-defined
and customizable
packages.
buy
browse and filter
through an
extensive database.
motorcityarabia.co
m connects the two
parties together.
We aim to be the leading and largest online used/new car site in the region.

13. www.motorcityarabia.com
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click and connect…
Click for new cars, used cars, certified cars
Search
Best price
Compare
Finance
Insurance
Dealer offers

14. www.motorcityarabia.com
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click and connect…
Online tools are interactive; 1 form, one time
Deals
Calculators

15. www.motorcityarabia.com
+
Customers want options and information
14
deal of the month
special finance offer
Car finance calculators
Apply for finance
1000 75000 GO
How much can you afford to spend on a new car
Select by price
from to
1000 75000 GO
How much can you afford to spend on a used car
Select by price
from to
Budget tools
compare cars