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5 Things Google Knows About Your Site That You

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Brief overview of five Google Analytics reports that many businesses are not using. These reports provide additional insight into the effectiveness of your website.

5 Things Google Knows About Your Site That You

  1. 1. 5 Things Google Knows about your site that you don't. Getting more from Google Analytics Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
  2. 2. Google Analytics <ul><li>A free website analytics tool that provides tremendous insight into the effectiveness of your website.  </li></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
  3. 3. What City Are they In <ul><ul><li>Is your business popular in specific city </li></ul></ul><ul><ul><ul><li>Are you getting more traffic from Kitchener or Toronto? </li></ul></ul></ul><ul><ul><li>Be careful, ISP sets the location.  </li></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
  4. 4. Landing Pages <ul><ul><li>Which page did they start on </li></ul></ul><ul><ul><li>If Homepage isn't number 1 then why not? (It can be good if it's not) </li></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
  5. 5. Exit Pages <ul><ul><li>What page did they leave from? </li></ul></ul><ul><ul><li>Did you expect them to leave from this page? </li></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
  6. 6. Benchmarks <ul><ul><li>How does my site compare to similar sites </li></ul></ul><ul><ul><ul><li>Visitors </li></ul></ul></ul><ul><ul><ul><li>Pageviews </li></ul></ul></ul><ul><ul><ul><li>Bounce rate </li></ul></ul></ul><ul><ul><ul><li>Time on Site </li></ul></ul></ul><ul><ul><ul><li>Pages/Visit </li></ul></ul></ul><ul><ul><ul><li>New Visits </li></ul></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
  7. 7. Popular Content <ul><ul><li>See which links people actually click on.  Are they going where you expect them to go? </li></ul></ul><ul><ul><li>Is your website sensitive to the visitors needs and wants? </li></ul></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
  8. 8. Custom Reports <ul><li>Bring it all together with Custom Reports </li></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.
  9. 9. <ul><li>Thank You </li></ul><ul><li>John A Robb </li></ul><ul><li>www.seoexpertise.ca </li></ul>Please credit John A Robb of seoexpertise.ca when using this presentation outside of SlideShare.

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