What are some of the marketing challenges across the organization, how to take a Six Sigma approach with utilizing on premise or SAAS solutions and to define the fundamentals for continuous process improvement.
Who is familiar w/ 6 sigma? Who currently uses 6 sigma processes today? From a Unica product point of view Plan users, Campaign, emessage, model … Who is not using plan today but maybe thinking about it? Are you using other MRM solutions?
Given the challenges for the industry and internal to Medco ….. Scale for future business growth (increase productivity) -ops: Quality, Productivity, Labor Costs Remove variability when possible to understand and manage the ‘chaos’ Approach - In 2005 Medco started a Six Sigma initiative focusing on the quality and productivity within Marketing Operations I. Business Growth Areas (1) Channel Conversion - > Retail to Mail (2) Maximize plan savings - > use of generic medications (3) New Space - > Medicare population II. Make Operations Measurable Quality -> Deliver ‘defect free’ communications Productivity -> Turnaround time (TAT) , rework Savings ->control costs
Who knows / has heard of 6 sigma
Michael J. Pestorius – “modern business mandates that the role of the (black Belt) as a “process fixer” needs to evolve to a “business process integrator”
Define - the metrics of success
Improving marketing operations with six sigma
Improving Marketing Operations with
Six Sigma and Affinium Plan
John Derrico, Senior Director Marketing Operations
Medco Health Solutions, Inc