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SXSW 2012 - Top 4 Trends

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Tammy Chiasson, Experiential Planner at john st. reviews the top 4 trends that came out of SXSW 2012.

Published in: Technology, Business
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SXSW 2012 - Top 4 Trends

  1. 1. Trending at SXSWiDate March 30, 2012
  2. 2. Themes 1.media convergence 2.brand journalism 3.union of physical and social world 4.Agile marketingjohnst.com 2
  3. 3. 1. media convergencejohnst.com 3
  4. 4. Media convergence is the process where several media channels come together to exist and operate in synergy.johnst.com 4
  5. 5. Transmedia storytelling is the process of telling a story across multiple channels and tailoring the content for those channels and their audiences.johnst.com 6
  6. 6. Lesson: Rather than striving for consistency across channels, Marketers should be communicating different things across multiple channels based on the audience.johnst.com 9
  7. 7. 2. brand journalismjohnst.com 10
  8. 8. Brand journalism a shift from brands selling themselves to honest brand storytelling that invites audience participation.johnst.com 11
  9. 9. Brand journalism in the Tracking trends to make real world great contentThe curators and the Real-time newsjacking curated. cold blooded tweeter. Times are a changin’ digital story telling today. Brands are the new publishers Entertain or fail .
  10. 10. being a journalist + fresh + engaging + provoking + causes a reaction in your audiencejohnst.com 15
  11. 11. Lesson: When creating content we need to focus on what the audience wants to hear rather than what we want to say.johnst.com 16
  12. 12. 3. union of social media and real world experiencesjohnst.com 17
  13. 13. Lesson: The ability to drive action with consumers means that as marketers we should focus on what we want consumers to do instead of what we want them to think. Providing platforms that drive action.johnst.com 22
  14. 14. 4. agile marketingjohnst.com 23
  15. 15. OptimizeMake it better based on real world feedbackLearnGather real world feedbackTestRelease products, content, ideas to the real world. 24
  16. 16. Lesson: We should start optimizing based on real world learnings.johnst.com 27
  17. 17. questionsjohnst.com 28

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