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SXSW 2012, Google's Project Re:Brief & Display Advertising

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Mavis Huntley, Director, Digital Innovation at john st. recounts what she learned around display advertising and Google's Project Re:Brief at SXSW 2012.

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SXSW 2012, Google's Project Re:Brief & Display Advertising

  1. 1. display advertising stillSXSW 2012 works. yee haw!Online AdvertisingMarch 30, 2012
  2. 2. this year, internet advertising turns 18-years-oldjohnst.com 2
  3. 3. after two decades of being online we see continuous investmentjohnst.com 5
  4. 4. Text2010 Actual + 2011 Estimated Canadian Online Advertising Revenue Survey DETAILED REPORT conducted by Ernst & Young and sponsored by IAB Canada
  5. 5. but despite this, display ads are still being used to informjohnst.com 7
  6. 6. introducing, project re:briefjohnst.com 9
  7. 7. remember + extend storytelling in your ads (immersive/emotive) + how can your ad interact with the user’s real world + add a technologist (Marc) to your brainstorm + invoke curiosity Website: www.projectrebrief.com You Tube: www.youtube.com/user/projectrebriefjohnst.com 12

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