Are you a SXSW virgin? Read this.

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  • http://www.eventbrite.co.uk/directory?q=Sxsw&loc=Austin&page=1\n http://do512.com/c/sx2012/events/all-parties-by-day/2012/03/08/?time\n
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  • Are you a SXSW virgin? Read this.

    1. 1. tips on losing your SXSW virginity
    2. 2. the expectationjohnst.com 2
    3. 3. why us? + 5 days of presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer. + for these reasons 172 has decided to invest in sending 10 people to this eventjohnst.com 3
    4. 4. what you are expected to bring back to the agency + SXSW pecha kucha. Each of us will give a 15 minute presentation to the agency on the thing we took back from the week that affected us most + additionally, each person will be required to write a blog post for the blog of john, forming an opinion on a topic that was covered during the event + job-related self-improvement. PIck a minimum of one session that is directly related to your current role. Ideally a workshop and have this approved by your boss.johnst.com 4
    5. 5. getting therejohnst.com 5
    6. 6. Austin + live music capital of the world (and Texas) + avg temperature in March: 62°F (17°C) with an average of 300 sunny days a year! + home to North America’s largest urban bat population (you will hear them under Congress bridge) + rated the #1 drunkest city in the US + 14th safest city in America + Brad Womack owns 4 bars: The Chuggin Monkey, Molotov Lounge, The Dogwood, and the Dizzy Rooster. (Season 14 of The Bachelor)johnst.com 6
    7. 7. what to pack + carry on only! + passport, American $$, phone charger + plan for layers. You will wear the same clothes for about 14hrs a day if you’re Mavis, 20hrs if you’re Ryan. + sunglasses, sandals, comfortable walking shoes, light jacket or sweater, biggest purse or bag you own, dresses, shorts, jeans. Think nerd-chic (American Apparel, Urban Outfitters). + toiletries less than 100ml, Advil, Protein bars for snacking + what not to bring: running shoes, high heels, branded t- shirtsjohnst.com 7
    8. 8. departure from Toronto + depart 172 offices via cabs on Thursday March 8 at 12:30pm + bring your luggage and passport to the office that day + block your schedules as out of the office from March 8-14. + you will likely have little time to work from Austin. Work with your boss and teams to arrange coverage while you are gone. + we return late Wednesday night, so you may want to book the morning of Thurs Mar 15 off.johnst.com 8
    9. 9. our accommodationsjohnst.com 9
    10. 10. jessie’s placejohnst.com 10
    11. 11. Parkside Cabinjohnst.com 11
    12. 12. attending sessionsjohnst.com 12
    13. 13. the campusjohnst.com 13
    14. 14. travelling to the venue + getting cabs in the morning and at night is tough, you may end of sharing with others in order to make it work + shuttle buses travel between hotels & the convention centre + pedicabs are everywhere, all of them are based on a flat rate, so make sure you ask the price before you start rolling + you will walk more than you think you willjohnst.com 14
    15. 15. packing for the day + when you leave in the morning (between 8am-9am) you say you will come back after the sessions. You won’t. You’ll be home between 11am-3am. + a 6-8km round trip is a long, long way when you’ve already got the taste of Shiner Bock in you. + dress in layers; it’s cool in the conference rooms, warm in the late afternoon/early evening and cools off later in the night. + after the first day I brought only comfortable shoes, jeans, a t-shirt, a sweatshirt, a wallet, a phone and a phone charger + bring toothbrush/toothpaste, a snack, take notes on your phone. An ipad was too heavy by the end of the night.johnst.com 15
    16. 16. your phone + Group Messaging is key. We will start a john st. group so that we can all stay in touch with each other. There will likely be a Canada group as well. + SXSW sucks the life out of your battery, and you need to keep your phone alive for a long time. Bring a charger and charge it at every opportunity. + Handy apps: Twitter (duh), foursquare, Hurricane Party, Find my iPhonejohnst.com 16
    17. 17. general session tips 1. go through the schedule and pick your “can’t miss” sessions. plan your day around those. 2. get there early. the sessions fill up. 3. do some research into the speakers, typically speaking, the better the speaker, the larger the room. 4. if a talk is bad, leave and find something better to do. 5. don’t waste your time with the printed schedule. The app is your best bet for finding talks. 6. longer doesn’t mean better. some of the best talks are only 15min long. The “FUTURE15’s” rarely disappointed.johnst.com 17
    18. 18. scheduling + sessions run at 9:30, 11:00, 12:30, 2:00, 3:30 and 5:00 + if you’re going out all night, the 9:30 sessions are friggin early + you can try and hit 6 talks a day, but save yourself and shoot for a quality 3 or 4. + work with a buddy to try and hit more talks. For example, it makes little sense for Mavis and I to attend all of the same sessions. + don’t forget about travel time and eating, bring snacks.johnst.com 18
    19. 19. eatingjohnst.com 19
    20. 20. + foodtrucks are your friend. They are everywhere and the easiest, cheapest bet for food + sponsored (free) food trucks have long line ups + eat authentic; bbq, tacos + You are allowed to spend $80/day on food/drinksjohnst.com 20
    21. 21. gospel brunchjohnst.com 21
    22. 22. partyingjohnst.com 22
    23. 23. some mistakes we made last year + not being willing to arrive early and line up for the bigger parties + chasing other groups of people. Because there were few of us, there was a lot of time spent trying to track other people down. + too much location hopping. After a certain point in the night everywhere is going to be lined up. + not signing up for any parties beforehand + we are looking at hosting a 172 party during the weekjohnst.com 23
    24. 24. departure from Austin + Depart houses via pre-arranged cabs on Wed March 14 at 12:00pm + You will be exhausted, so use the flight as an opportunity to catch up on much needed rest. + Don’t forget duty free. We’re allowed $350 worth! 1.14L of booze.johnst.com 24

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