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CSI: Content,[object Object],Who killed ECM?,[object Object],@johnnewton,[object Object]
Alfresco is,[object Object],Enterprise Software +,[object Object],Content Management +,[object Object],Commercial Open Source,[object Object],Management Team Experience,[object Object],Largest private Open Source company by revenue,[object Object],Investors,[object Object]
Once upon a time, IT was controlled by highly intelligent, logical, controlled people…,[object Object],I use Java! Get used to it!!!,[object Object],Man! You are awesome!!!,[object Object]
And technology would flow from the Fortune 1000…,[object Object],Image courtesy of John Mancini – AIIM.org,[object Object]
And they controlled and centralized all applications and data…,[object Object],Image courtesy of John Mancini – AIIM.org,[object Object]
Yes, your honor!,[object Object],I did leave my mobile without password protection!,[object Object],Systems of Record,[object Object],Command and control,[object Object],Transaction-oriented,[object Object],Document-centric,[object Object],Limited deployment,[object Object],Central IT-provisioned,[object Object],And these applications knew what they were good at… ,[object Object],Image courtesy of John Mancini – AIIM.org,[object Object]
But their user interfaces were very powerful, but not very user friendly…,[object Object]
And some of the vendors had all the control… ,[object Object],Hey You!,[object Object],Yeah You!,[object Object],You’re not going anywhere?,[object Object],It’s time to renew!,[object Object],Isn’t that called Racketeering?!,[object Object]
And there was no incentive to innovate…,[object Object],I used to be a developer IBM, but they had me work on FileNet!  ,[object Object]
This left customers a little unhappy…,[object Object],You’re asking how much for this crap?!!,[object Object]
And thus was born “Free Software”!Born of Religion?!?,[object Object]
And Anarchy?!?,[object Object],I said I’m checking the code change in!,[object Object]
Communists?,[object Object],There are some new modern-day sort of Communists who want to get rid of the incentive for software makers under various guises!,[object Object]
Look who’s talking!,[object Object]
Apologies to the Times Cartoonist Peter Brookes,[object Object],Operating a rogue Linux machine!,[object Object],And IT started getting nervous about something Open Source…,[object Object]
Quickly Open Source evolved with Linux,[object Object],Let’s stay Open, Modular and Free!,[object Object]
Open Source was Built Differently,[object Object]
Open Source removed the Lock-in and opened the Architecture…,[object Object],Customer,[object Object],Customer,[object Object],Customer,[object Object],Media,[object Object],Code,[object Object],Sales,[object Object],Blogger,[object Object],Reception,[object Object],Developer,[object Object],Developer,[object Object],Product,[object Object],Mgmt,[object Object],Shipping,[object Object],Customer,[object Object],Development,[object Object],(Bugs),[object Object],Internet,[object Object],and,[object Object],Community,[object Object],Mgmt,[object Object],Support,[object Object],Engineer,[object Object],QA,[object Object],Support,[object Object],Marketer,[object Object],Accounts,[object Object],Partner,[object Object],Marketing,[object Object],Tester,[object Object],Partner,[object Object],Partner,[object Object],Partner,[object Object],Open Source,[object Object],Closed Source,[object Object]
Lifecycle of an Open Source Project,[object Object],Internet,[object Object],Downloads,[object Object],Design and Compose,[object Object],I fixed a bug!,[object Object],I want to buy!,[object Object],Community,[object Object],Deployment,[object Object],Contribution,[object Object],Image courtesy of John Mancini – AIIM.org,[object Object]
Virtuous Cycle – A New Value Chain for Software,[object Object],PROJECT GOVERNANCE,[object Object],Development,[object Object],Distribution,[object Object],Marketing,[object Object],Sales / Consulting,[object Object],Support,[object Object],Develop from other Open Source Components,[object Object],Deliver for free over the internet,[object Object],Market by Word of Mouth and Community,[object Object],Demand is generated inside the company – Solves the problem or not,[object Object],Users participate in QA and resolution of problems with the code,[object Object],Product Mgmt,[object Object],Community participates in ideas, priorities, testing and new components,[object Object]
Strong Governance led to Professional Open Source,[object Object],Open Source is like Economy Class!,[object Object],You get nice champagne in first class, but you still get there at the same time!,[object Object],Marten Mickos – CEO of Eucalyptus and former CEO of MySQL,[object Object]
And this was the environment in which Alfresco System was born,[object Object],Web,[object Object],Applications,[object Object],Portals,[object Object],Web Services,[object Object],BPM,[object Object],App Server,[object Object],Email,[object Object],CMIS,[object Object],Virtual File System,[object Object],Portal Server,[object Object],SOAP,[object Object],FTP,[object Object],CIFS,[object Object],WebDAV,[object Object],High Availability,[object Object]
Web,[object Object],Shared Drive,[object Object],Email,[object Object],Portals,[object Object],Office Protocol,[object Object],Innovating in access and simplicity,[object Object]
Value Proposition: Universal Access and Control,[object Object],Shared,[object Object],Drive,[object Object],Interface,[object Object],Web,[object Object],Access,[object Object],Shared,[object Object],Drive,[object Object],Rules,[object Object],Automation,[object Object],Compliance,[object Object],Applications,[object Object],Before,[object Object],After,[object Object]
And easily deployed and consumable,[object Object],It’s so small it even fits on this USB stick!,[object Object]
Many Use Cases,[object Object],Document Management,[object Object],Content Collaboration,[object Object],Records Management,[object Object],Image Archiving,[object Object],Citizen Web Sites,[object Object],Laws & Regs Online,[object Object],Contracts,[object Object],Correspondence,[object Object],Inquiry Tracking,[object Object],Case Management,[object Object],Emergency Coordination,[object Object],Intelligence,[object Object],Defense,[object Object],Police,[object Object],Legal and Justice,[object Object],Legislation,[object Object],Scientific Research,[object Object],Regulation,[object Object],Revenue and Taxation,[object Object],Housing,[object Object],Employment and Labor,[object Object],Education and Training,[object Object]
How Do We Make Money?,[object Object],Open Source Distribution,[object Object],[object Object]
Global Reach
Community development
Community as large as IBM or DCTMDual License for developers,[object Object],[object Object]
Most popular license
Protects embedding opportunitiesSupport & Services,[object Object],[object Object]
Low-touch sale
Maintenance and support for production use
Insurance of certification & indemnificationMultiple  Channels,[object Object],[object Object]
Local integrators
Major SIs
OEM embedding,[object Object]
Lower cost of development, marketing, sales and support
Lower cost to customer
Community drives innovation
No anarchy or religiosity,[object Object]
Powerful forces of good were at work…,[object Object],Social Networks,[object Object],Mobile,[object Object],Cost,[object Object],Internet,[object Object],Moore’s Law,[object Object]
And cheaper technology had new peopleusing the technology…,[object Object],To,[object Object],From,[object Object],Feeling,[object Object],Visual,[object Object],Warm and interactive,[object Object],Likes touch interfaces,[object Object],Logical,[object Object],Concrete,[object Object],Not very friendly,[object Object],Probably has a Blackberry,[object Object]
And the People were getting younger,[object Object],Email,[object Object],Generation,[object Object],Facebook,[object Object],Generation,[object Object],Age 46,[object Object],Age 26,[object Object],Age 65,[object Object]
Left-brained,[object Object],Thinking,[object Object],Right-brained,[object Object],Feeling,[object Object],Everyone,[object Object],Else,[object Object],Objects,[object Object],Analysis,[object Object],Linear,[object Object],Logical,[object Object],Past,[object Object],Factual,[object Object],People,[object Object],Connections,[object Object],Spatial,[object Object],Artistic,[object Object],Future,[object Object],Conceptual,[object Object],Image:,[object Object],WIRED Magazine Issue 13.02 – Feb 2005,[object Object],And cheaper technology had transformed the typical user from left-brained to right-brained…,[object Object],Programmers,[object Object]
And the right-brained people transformed their technology and their applications…,[object Object],The Majority of Users,[object Object],People,[object Object],Mobile,[object Object],Connections,[object Object],Spatial,[object Object],Artistic,[object Object],Conceptual,[object Object],Future,[object Object]
And most people all cheered this new technology…,[object Object]
And technology became democratized…,[object Object],Yes We Can!...,[object Object],Play Angry Birds!,[object Object]
But this lack of control made some people very angry…,[object Object],I hate it when he plays,[object Object],Angry Birds!,[object Object],You’re Fired!!!,[object Object]
And the technology touched everyone from their homes to their workplaces,[object Object],And the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?”,[object Object],Photo source:,[object Object],http://www.flickr.com/photos/notionscapital/,[object Object]
1 -- real time connectivity,[object Object],2 -- smart & geo-aware mobile devices,[object Object],3 -- ubiquitous & cheap bandwidth,[object Object]
And IT started to lose control,especially based upon age differences,[object Object],Inside the Enterprise,[object Object],Outside the Firewall,[object Object],Good Heavens!,[object Object],Put that Tweet in a Repository!,[object Object],Chill Seymour!,[object Object],We don’t need you anyway!,[object Object],IT,[object Object],Users,[object Object],40,[object Object]
And this killed off interest in enterprise software…,[object Object]
But where was the body?,[object Object],I know we had a bunch of Documentum licenses somewhere!,[object Object]
Users were too busy looking for right-brained applications in the enterprise???…,[object Object],Collaboration,[object Object],Video,[object Object],Mobile,[object Object],Social Media,[object Object],Real-Time,[object Object],Some images from Gartner PCC – Apr 2011,[object Object]
But Enterprise IT was not ready for…,[object Object],new generation of workers,[object Object],new types of devices and content,[object Object]
And then the Revolution happened…,[object Object],Down with the Government!,[object Object],And we demand a,[object Object], for the enterprise!,[object Object],And a,[object Object],And a,[object Object]
And the CIO didn’t know what to do…,[object Object],[object Object]
“There will be a need for the consumer-based technologies.”
“The workforce coming in will have different expectations.”
“The whole industry is changing and changing very fast.”
“Whether the CIO wants it or not, it is coming in”Survey conducted by AIIM – Aug 2010,[object Object],20 CIOs interviewed,[object Object],9 different industries,[object Object]
And Systems of Engagement emergedthat worked the way users wanted to work…,[object Object],Courtesy of John Mancini – AIIM.org,[object Object]
Relevance,[object Object],What’s that got to do with ECM?!,[object Object],I’m sure the answer is in here somewhere?!!!,[object Object]
And Social created more Content and more Content led to more Social…,[object Object]
And users with this Content led to…,[object Object],Explanation,[object Object],Participation,[object Object],Content is the Conversation…,[object Object],Engagement,[object Object],Quality,[object Object],Results,[object Object]
And the types of Content changed!,[object Object],51,[object Object],Sources: Wired – Aug 2010 / Cisco estimates based on CAIDA publications, Andrew Odlyzko,[object Object]
And it wasn’t just your parents’ “documents”…,[object Object],Video, Audio and Photographs,[object Object],Real-time Market Analysis,[object Object],Real-time Meeting Minutes,[object Object],Whiteboards,[object Object],Customer Stories,[object Object]
And security could be a real issue…,[object Object],Look at that picture he posted on Twitter!!!,[object Object]
I could have sworn I was logged into SharePoint!!!,[object Object]
Systems of Record,[object Object],Command and control,[object Object],Transaction-oriented,[object Object],Document-centric,[object Object],Limited deployment,[object Object],Central IT-provisioned,[object Object],Which is why left-brained and right-brained services started helping each other,[object Object],Systems of Engagement,[object Object],Open and accessible,[object Object],Interaction-oriented,[object Object],User-centric,[object Object],Ubiquitous deployment,[object Object],Self-provisioned,[object Object],Courtesy of John Mancini – AIIM.org,[object Object]
The flow of IT reversed!,[object Object]
Enterprise applications became more social and intuitive…,[object Object],Productive,[object Object],Consumer-like,[object Object],More Social,[object Object],Real-time Communications,[object Object],Rich Media,[object Object],Connected to favorite apps,[object Object]
And they wanted to integrate through Mash-ups, REST, Standards and Service-Oriented Architecture…,[object Object],Collaboration & Social Services,[object Object],UI & Portal,[object Object],Services,[object Object],Search & Discovery,[object Object],Content  Services,[object Object],Communication,[object Object],Process and Workflow,[object Object]
IT wanted architectures thatbuild right-brained apps on a strong foundation…,[object Object],Mobile,[object Object],Distribution / Syndication,[object Object],Desktop,[object Object],Web Site,[object Object],Social Networks,[object Object],Information Workplace Platform,[object Object],Rich Content,[object Object],Mobile,[object Object],Social,[object Object],Integration,[object Object],HTML5,[object Object],On Premise,[object Object],In the Cloud,[object Object],UI & Portal,[object Object],Services,[object Object],UI & Portal,[object Object],Services,[object Object],Search & Discovery,[object Object],Collaboration & Social Services,[object Object],CMIS ,[object Object],BPMN 2.0,[object Object],JSR-286,[object Object],Open Social,[object Object],CMIS ,[object Object],BPMN 2.0,[object Object],JSR-286,[object Object],Open Social,[object Object],Content  Services,[object Object],Process and Workflow,[object Object],Communication,[object Object],Superscale Data,[object Object],Superscale Storage,[object Object],ERP,[object Object],CRM,[object Object]
CMIS helped to deliver Content to all the new (and old) applications…,[object Object],Web Sites,[object Object],SharePoint,[object Object],Confluence,[object Object],& Jira,[object Object],Jive,[object Object],Drupal,[object Object],Dropbox,[object Object],Content plus…,[object Object],[object Object]
SQL-like queries
Holders
Relationships
Fulltext
REST or SOAPLotus,[object Object],Connections,[object Object],Facebook,[object Object],SAP,[object Object],JBoss,[object Object],Portal,[object Object]
So maybe ECM wasn’t dead after all…,[object Object],We just need to figure out how we pay for this stuff!,[object Object]
social,[object Object],content management,[object Object],collaboration,[object Object],workflow automation,[object Object],social content types,[object Object],tasks,[object Object],browser/portal,[object Object],version control,[object Object],online,[object Object],channel optimization,[object Object],wcm,[object Object],web authoring,[object Object],rich-media,[object Object],Analytics,[object Object],mobile support,[object Object],transactional,[object Object],content management,[object Object],BPM,[object Object],workflow,[object Object],compliance,[object Object],RM,[object Object],archives,[object Object],content management as,[object Object],infrastructure,[object Object],metadata,[object Object],life cycle control,[object Object],integration,[object Object],Interfaces,[object Object],repository,[object Object],platform,[object Object],Source: Gartner ECM Magic Quadrant, November 2010,[object Object]
enterprise,[object Object],content,[object Object],management,[object Object],sharing,[object Object],collaboration,[object Object],workflow,[object Object],compliance,[object Object],control,[object Object],security,[object Object],records,[object Object],social,[object Object],content,[object Object],management,[object Object],liking,[object Object],recommending,[object Object],following,[object Object],commenting,[object Object],social,[object Object],software,[object Object],Discuss… then capture.,[object Object]
Social Content Check List ,[object Object],[object Object]
Consumer IT is hot

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CSI Content: Who Killed ECM?

Editor's Notes

  1. Crime Scene Investigation: Content – Who killed Enterprise Content Management? As consumer technology takes more attention, enterprise content management seems to have disappeared, particularly ECM. This is a presentation by John Newton was made at the Technology Services Group led by Dave Giordano at the University of Chicago Gleacher Center on 8 June 2011.
  2. Main point here is that Alfresco is a professional, experienced software company that is safe to do real enterprise business with, etc.
  3. Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
  4. The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
  5. HUD needed to image 3.2 million pages of case records and support tele-working while providing faster response to FOIA requests. Armedia imaged the backlog of paper in the base year and provides a hosted Document and Records Management solution for HUD leveraging Alfresco ECMS and Daeja for redactionFOIA and RecordsSpeed of responseControl and RedactionThe Army National Ground Intelligence Center has been using Alfresco Enterprise in a large scale, production deployment for more than two years. Alfresco was selected to replace a custom developed, legacy application. A member of the implementation team will present the benefits realized by the transition to Alfresco. The presentation will also discuss their integration approach, product customizations, and lessons learned.Lessons learnedIntelligence, Sharing, OrganizationStruggling under a homegrown CMS that lacked robust functionality, the National Academy of Sciences (NAS) sought a next-generation solution to enable a major site redesign. Rivet Logic helped NAS implement an Alfresco WCM solution that helped streamline operations, resulting in faster publishing cycles, increased productivity, and a much richer site experience. This presentation will feature a guest speaker from NAS and address the solution in detail – including how a decoupled content delivery approached offered presentation-tier flexibility and dynamic site functionality.Faster publishing cyclesIncreased productivityRicher site experienceDecoupled content deliveryFlexibility and dynamic sitesCity of Denver has improved efficiency of existing systems, saved licensing and maintenance costs all while expanding the City's services to its citizens.Documentum MigrationPaper to electronic recordsRevamp business processesImproving CRMMobile
  6. FarmvilleMafia Wars
  7. 350,000 apps in the iStoreOver 10 billion downloads
  8. The implications of this for Enterprise IT are profound. We grew up with letters, phones, telexes, and faxes, and grew into email, shared text databases like Lotus Notes, portals, web sites, and mobile phones. Now we are going through a massive transformation based on 1) connecting people in real time; 2) smart and geographically-aware mobile devices; and 3) ubiquitous and cheap bandwidth. 
  9. The users are in the middle of the enterprise – the Information WorkerThe benefit is greater customer intimacy and employee productivity
  10. Document and Records ManagementDynamic Information PublishingeCommerce SitesUser Generated Content SitesWeb-based CollaborationMedia-rich Corporate IntranetRegulated ApplicationsTransactional or Complex Systems with User GuidanceMedia and Image Capture
  11. Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and guides the userQuality Content processes insure accuracy and delivery of information and improve quality of executionCompliance Regulations require explanation of procedures and records of what has been seen or delivered to users and customersExecution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
  12. The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
  13. Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
  14. Target the Middle of the Organization – Knowledge WorkerInformation Worker Applications = Systems of EngagementConsumer-like Interface, SMB-style monetizationEnhance the collaborative experienceIntegrate with Social Business SystemsReal-time communications, Mobile, Video, Social NetworksJive, Lotus, Cisco, Skype, etc. in the enterpriseManage Social-rich Content: Video, Blogs, NewsBecome the YouTube, Flickr, SlideShare and Scribd for the EnterprisePublish to Social ChannelsYouTube, Facebook, Twitter, WordPress, SlideShare, ScribdDeliver in the Cloud and on Premise
  15. IT as an end-to-end nervous systemLocation basedPresence basedTime basedRole basedTeam basedDocument basedTopic basedSituation basedPermissions based
  16. First implementation CMIS 1.0Both SOAP and REST protocolsBasis for all future public APIsPlatform of choice for most new CMIS developmentDriving OpenCMISBe the FREE platform to build portable applicationsGet apps to pull Alfresco
  17. We aren’t the only ones who are seeing a shift in ECM to handle these new requirements. Here is how Gartner now views the ECM market – broken up into four areas.Explain each of the areas – and talk about Alfresco’s historic success in transactional and online.However, our focus going forward is going to be Social Content Management and Content Management as infrastructure. We want to be the de-facto platform for managing content in a social world.
  18. Here is another, simpler way to look at – Social Content Management is at the intersection of where typical ECM functionality meets the functionality of social software, in general. Or, as John Newton mentioned in the video: Go on and discuss content – then capture the results of that discussion inside your ECM solution in order to retain it and make it findable, or to kick-off workflows, etc.Now – all of this strategy is great. But I want to bring it down to earth a bit and make it real. The fact is – Alfresco was BUILT for a time such as this, and the work that we have been doing around CMIS (Content Management Interoperability Standard), our huge set of RESTful APIs, Portal Standards, etc. Are the underpinnings for Social Content Management to really happen. Let me show you some proof points for this…
  19. Many enterprises will want to use their CMS AS a social business system – or at least take advantage of social features when they are focused on content creation & collaboration. Think of Alfresco Share as a social business system for collaboration, with content as the focus. TODAY, in Enterprise 3.4 (which you will see a demo of later) we have {talk about the features listed}. And, most of these are available as APIS in the platform, so that you can build social features into your app without recreating the wheel. For example, the voting API (favoriting content, seeing what others have favorited, etc.) is available today in the platform for developers (just not exposed yet in the interface).Just as importantly – we continue to lead in making sure users can use Document management without changing their behavior – so our support of the Sharepoint Protocol and WebDav & CIFS continue to evolve. Check-in a document, discuss it inside Share, and then publish it to the web – all with Alfresco. You will see a demo of Share later on today.GIVE ANY ANECDOTAL EXAMPLES HERE: (I’m going to talk about how I use Adobe Creative Suite – PS, Illustrator, etc.). In a matter of minutes, I downloaded Adobe’s CMIS connecter for Adobe Bridge – linked it up to ts.alfresco.com – and now I can check-in and out Adobe files to Share, have discussions about them inside of Share, and kick-off workflows inside of Alfresco.
  20. Here is a picture of social content management in action. On the bottom are the core capabilities of the Alfresco Platform… over the past 24 months, we (and our partners) have been working on proof-of-concepts and real-world implementations of Alfresco Content Management being able to manage content and expose repository functionality INSIDE OF social business systems. For example:Liferay, Jive, Lotus QuickR, Drupal, Google Docs(INSERT YOUR OWN CUSTOMER EXAMPLES HERE – IMPROVISE A BIT, IF YOU WANT).Three main points:Social content management is real, and we are already executing on itCMIS (and open standards) are the KEY to making it happenYou can have multiple Social Business Systems – and one Alfresco underneath. You could set a workflow to kick-off in Jive, for example, that would execute to publish something in Drupal – using Alfresco workflow.But wait – there’s more…. We aren’t JUST talking about platform here. We have been working to put more Social features in our own Apps… and more are coming. See next slide…
  21. So – to sum things up – you will see Alfresco’s public positioning really evolve in 2011 – and I hope that, as you think about integration social systems into your enterprise – or integrating social features into your next applications – that Alfresco will be at the top of your list to consider for an underlying Content Management platform. Coming up – you will see a presentation on our roadmap – including a lot of new enterprise features that are coming out with Enterprise 3.4 – a demo of Share by {PARTNER NAME}, and a case-study about a solution that {PARTNER} has built on top of Alfresco’s open platform.