John McDonald<br />Chief Information Officer<br />Claremont University Consortium<br />The Claremont Colleges Library<br />
The Claremont Colleges Library<br />Fear Factor, Amazing Race, or Survivor? <br />Threats & Opportunities for Libraries an...
The Claremont Colleges Library<br />Thank You!<br />Claremont <br />Dancing with the Stars<br />
The Claremont Colleges Library<br />A bit about us…<br />
The Claremont Colleges Library<br />Blaisdell’s Vision<br />“My own very deep hope is that instead of one great, undiffere...
The Claremont Colleges Library<br />Why Fear Factor, Amazing Race, Survivor?<br />Fear Factor:  What scares me?  What scar...
The Claremont Colleges Library<br />Still relevant after all these years?<br />What can the library do to stay relevant in...
Space/Place
Collections
Access
Expertise
Free Wireless</li></li></ul><li>The Claremont Colleges Library<br />Where’s all the money?<br />
The Claremont Colleges Library<br />What is our identity:  Collections or Services?<br />
The Claremont Colleges Library<br />Evolution of Technology, Is it a Sprint or a Marathon?<br />
The Claremont Colleges Library<br />Do we have enough stuff?<br />
The Claremont Colleges Library<br />What should society publishers fear?<br />
The Claremont Colleges Library<br />Where are the authors going?<br />
The Claremont Colleges Library<br />The Big Deal: <br />Still locking in libraries after all these years!<br />
The Claremont Colleges Library<br />Who determines your prestige?<br />Photo: Scott Beale / laughingsquid.com<br />
The Claremont Colleges Library<br />Where are our opportunities?<br />
The Claremont Colleges Library<br />Collect information… but make it discoverable<br />
The Claremont Colleges Library<br />Help users manage information<br />
The Claremont Colleges Library<br />Technology in Libraries<br />Always innovative?<br />Always disruptive?<br />
The Claremont Colleges Library<br />Sunsets lead to Sunrises<br />
The Claremont Colleges Library<br />Subscriptions don’t matter, Usage does!<br />
The Claremont Colleges Library<br />What will ultimately ensure our survival?<br />
The Claremont Colleges Library<br />Evaluation…<br />Assessment…<br />Return on Investment…<br />Do we know what value we ...
The Claremont Colleges Library<br />Usage Based Pricing…and other creative models<br /><ul><li>It’s not pay-per-view.
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Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

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Presentation to the Oxford University Press Society Journal Editors, 9/16,2011, NYC

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  • The methods of information delivery are increasing as well as the sheer volume of information resources. The quick and convenient Google search is replacing the more thoughtful human depth of a reference librarian&apos;s answer. Librarians have transitioned from gatekeepers to guides, yet requests for our expertise in navigating the spectrum of information mediums and systems are in overall decline.It still needs &apos;place.&apos;  A library was always a place first.  A haven to escape the hustle and bustle of their jobs, or even their family home. A place where every square inch of information and recreational reading is there at their fingertips. A place where librarians still answer reference questions and are available to help them navigate
  • Guarria &amp; Wang, “The economic crisis and its effect on libraries”Journal:New Library WorldVolume:112Number:5/6Year:2011pp:199-214ISSN:0307-4803
  • Allure of Technology TodayService based orientation leads us to want to ‘fix’ problems to provide better serviceStrong vendor relationships lead us to seek technological fixes for many problems.How that doesn&apos;t always align with end usersHow do we support them in what they want while still providing options of ‘what they need’? Provide micro-environments that can be leveraged by the user to provide flexibility and personalized adjustmentInfo seeking theories: berry picking ; sweeping net ; etc.
  • Pace of change in libraries leads the ‘initiated’ (aka librarians) to strive for leading edge technological change and service provision.
  • Scott Beale / Laughing Squid&quot; and link the credit to laughingsquid.com.
  • Technology evolution Is the adoption of technological advances always rapid and always results in disruptive changes?What is the opportunity by providing slower incremental changes? Will that be more adaptable for our users?Christensen‘s Theory of Disruptive Innovation (as he proposed in his book The Innovator’s Dilemma).
  • Sunset unneeded servicesSunrise new services
  • Usage factor, new metrics of evaluation.  
  • PPV systems are established based on the assumption that the user has neither bought content previously nor can they be expected to buy in the future. It’s basic retail where pricing is based on a scale of $0 sales to Infinity. Past history indicates the likely value of the resource and allows for projections for the future.
  • Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

    1. 1. John McDonald<br />Chief Information Officer<br />Claremont University Consortium<br />The Claremont Colleges Library<br />
    2. 2. The Claremont Colleges Library<br />Fear Factor, Amazing Race, or Survivor? <br />Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age<br />September 16, 2011<br />
    3. 3. The Claremont Colleges Library<br />Thank You!<br />Claremont <br />Dancing with the Stars<br />
    4. 4. The Claremont Colleges Library<br />A bit about us…<br />
    5. 5. The Claremont Colleges Library<br />Blaisdell’s Vision<br />“My own very deep hope is that instead of one great, undifferentiated university, we might have a group of institutions divided into small colleges - somewhat on the Oxford type - around a library and other utilities which they would use in common. In this way I should hope to preserve the inestimable personal values of the small college while securing the facilities of a great university.” - James A. Blaisdell, 1923<br />
    6. 6. The Claremont Colleges Library<br />Why Fear Factor, Amazing Race, Survivor?<br />Fear Factor: What scares me? What scares you?<br />Amazing Race: What opportunities are there for Libraries? Are they the same for publishers?<br />Survivor: What ensures our continued relevancy? What features will allow us to evolve?<br />
    7. 7. The Claremont Colleges Library<br />Still relevant after all these years?<br />What can the library do to stay relevant in the lives of the community? <br /><ul><li>Location
    8. 8. Space/Place
    9. 9. Collections
    10. 10. Access
    11. 11. Expertise
    12. 12. Free Wireless</li></li></ul><li>The Claremont Colleges Library<br />Where’s all the money?<br />
    13. 13. The Claremont Colleges Library<br />What is our identity: Collections or Services?<br />
    14. 14. The Claremont Colleges Library<br />Evolution of Technology, Is it a Sprint or a Marathon?<br />
    15. 15. The Claremont Colleges Library<br />Do we have enough stuff?<br />
    16. 16. The Claremont Colleges Library<br />What should society publishers fear?<br />
    17. 17. The Claremont Colleges Library<br />Where are the authors going?<br />
    18. 18. The Claremont Colleges Library<br />The Big Deal: <br />Still locking in libraries after all these years!<br />
    19. 19. The Claremont Colleges Library<br />Who determines your prestige?<br />Photo: Scott Beale / laughingsquid.com<br />
    20. 20. The Claremont Colleges Library<br />Where are our opportunities?<br />
    21. 21. The Claremont Colleges Library<br />Collect information… but make it discoverable<br />
    22. 22. The Claremont Colleges Library<br />Help users manage information<br />
    23. 23. The Claremont Colleges Library<br />Technology in Libraries<br />Always innovative?<br />Always disruptive?<br />
    24. 24. The Claremont Colleges Library<br />Sunsets lead to Sunrises<br />
    25. 25. The Claremont Colleges Library<br />Subscriptions don’t matter, Usage does!<br />
    26. 26. The Claremont Colleges Library<br />What will ultimately ensure our survival?<br />
    27. 27. The Claremont Colleges Library<br />Evaluation…<br />Assessment…<br />Return on Investment…<br />Do we know what value we provide?<br />
    28. 28. The Claremont Colleges Library<br />Usage Based Pricing…and other creative models<br /><ul><li>It’s not pay-per-view.
    29. 29. Pricing more like a Utility (e.g. Water, Gas, and Electricity)
    30. 30. Not all Usage is Created Equal
    31. 31. First Use = Content Fee
    32. 32. Second (or more) use(s) = Convenience Fee
    33. 33. Third (or more) use(s) = Utility Fee</li></li></ul><li>The Claremont Colleges Library<br />Non-annual subscriptions?<br /><ul><li>Access terms are flexible, especially term lengths
    34. 34. Some resources are always needed, others for defined times
    35. 35. Term lengths
    36. 36. Short term rentals (one month, one semester, etc.)
    37. 37. Turn on / Turn off content based on need
    38. 38. On demand (by users, even?)</li></li></ul><li>The Claremont Colleges Library<br />Drive them to related content<br />
    39. 39. The Claremont Colleges Library<br />New types of content and new formats<br />
    40. 40. The Claremont Colleges Library<br />We have nothing to fear…we just need to survive the race.<br />September 16, 2011<br />

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