AIIM Conference - Calgary

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AIIM Conference - Calgary

  1. 1. AIIM Western Canada “ Social Web: Cutting Through the Clutter” September 25, 2209
  2. 2. If you’re a little confused… you’re not alone…
  3. 3. The Social Media Landscape…YIKES!
  4. 4. Why it’s Important?
  5. 5. In Theory… " Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers and not also allow their employees to utilize them. " Jakob Neilsen
  6. 6. In Practice?… " Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better. Avinash Kashick, Analytics Evangilist, Google
  7. 7. Intranet 2.0 Tools Intranet 2.0 Global Survey, Precisent Digital Media, 2009 n= 561 organizations
  8. 8. Interesting…
  9. 9. Interesting…
  10. 10. Interesting…
  11. 11. Ooops…
  12. 12. Ooops…
  13. 13. Ooops…
  14. 14. How does it fit together?
  15. 15. ECM, E 2.0 and Social Networking…
  16. 16. Key Drivers
  17. 17. Technology Populism…
  18. 18. E 2.0 and Cloud Computing
  19. 19. Enterprise 2.0 Success Pattern: When Bottom - up Meets Top - Down From : www.blogs.zdnet.com/Hinchcliffe
  20. 20. Look before you leap…
  21. 21. Look before you leap… <ul><li>‘ Notifications and ‘tweets’ assume more connectivity is better </li></ul><ul><li>Interruptions sap information worker productivity </li></ul><ul><li>Professional Capital needs Identity, Reputation and Objectivity </li></ul>
  22. 22. 14 Reasons Why Enterprise 2.0 Fails <ul><li>Starts in a single department and never escapes </li></ul><ul><li>Selecting the tool first </li></ul><ul><li>Selecting the wrong tools and sticking with them </li></ul><ul><li>No resources for adoption and training </li></ul><ul><li>Purely an IT initiative </li></ul><ul><li>Effort Excludes IT </li></ul><ul><li>Engaging HR, legal, branding, compliance too soon </li></ul>
  23. 23. 14 Reasons Why Enterprise 2.0 Fails <ul><li>Pushing E 2.0 as a generic toolbox instead of a solution to a specific problem </li></ul><ul><li>Lack of Executive sponsor </li></ul><ul><li>Lack of effective participants: everything is empty </li></ul><ul><li>No LT plan or budget for governance, management, upgrades and maintenance </li></ul><ul><li>Failure to draw in key influencers </li></ul><ul><li>Building it all as self-contained, top – down </li></ul><ul><li>Not waiting for critical mass </li></ul>
  24. 24. If? Which Model are you?
  25. 25. P eople O bjectives S trategies T echnology We have no Clue!
  26. 26. The Corporate Representative
  27. 27. Employees Blessed for Social
  28. 28. Everyone is Encouraged
  29. 29. Shut it Down!
  30. 30. How?
  31. 31. Organizational Context…
  32. 32. POST! P eople O bjectives S trategies T echnology
  33. 33. Checklist <ul><li>Look for ‘rogue installations’ and see how and if they are working </li></ul><ul><li>Involve Regulatory, Legal and Privacy Early </li></ul><ul><li>Do a POST Analysis </li></ul><ul><li>Optimize your Intranet and Email utilization </li></ul><ul><li>Get Identity Management Working </li></ul><ul><li>Start Small – A Social Media Sandbox </li></ul>
  34. 34. Thank You [email_address] www.twitter.com/john_hutchings www.consultconiferous.ca
  35. 35. Questions

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