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Designing Sustainability:
                       Transforming Supply Chains Into
                            Sustainability Circles™




                                    John A. Thornton


                  International Conference on Business and Sustainability:
                                  Designing Sustainability
                                     Portland, Oregon USA
                                     October 15-17, 2008
                                     www.bizandsustainability.org




John Thornton ©
Designing Sustainability

                      Designing Sustainability                        Designing Sustainability:
                                                                           Supply Chain



                                                                  Transformatio
                                                                                       Proximity and    Eco-Efficiency
                                                                       n to
    Product                   Process                   People                              New          / Resource
                                                                  Sustainability
                                                                                         Paradigms       Productivity
                                                                     Systems


                                                                                         Old Way:
                             Product                              Supply Chain                          Starts w/ Lean
     Design                                         Community                           Centralized
                           Development                              (Linear)                           (Manufacturing)
                                                                                         & Distant



                                                                                        New Way:
                              Process                             Sustainability
      Use                                               Culture                         Distributed     Sustainability
                            Development                              Chain
                                                                                          & Local



                                                                  Sustainability
     Re-Use                  Materials                                                                      Lean
                                                                      Circle
  (End-of-Life)              Selection                                                                  Sustainability
                                                                    (Cyclical)

                                             Sourcing
  Status Quo:
   Destroy &
    Recycle

                  Porteon: Re-use




         Lifecycle Analysis / Carbon Footprinting                         Carbon Footprinting
Designing Sustainability

                      Designing Sustainability                        Designing Sustainability:
                                                                           Supply Chain



                                                                  Transformatio
                                                                                       Proximity and    Eco-Efficiency
                                                                       n to
    Product                   Process                   People                              New          / Resource
                                                                  Sustainability
                                                                                         Paradigms       Productivity
                                                                     Systems

                                                                                                          Starts w/
                                                                                         Old Way:       Starts w/ Lean
                             Product                              Supply Chain                               Lean
     Design                                         Community                           Centralized    (Manufacturing)
                           Development                              (Linear)                            (Manufacturin
                                                                                         & Distant
                                                                                                              g)


                                                                                        New Way:
                              Process                             Sustainability
      Use                                               Culture                         Distributed     Sustainability
                            Development                              Chain
                                                                                          & Local



                                                                  Sustainability
     Re-Use                  Materials                                                                      Lean
                                                                      Circle
  (End-of-Life)              Selection                                                                  Sustainability
                                                                    (Cyclical)

                                             Sourcing
  Status Quo:
   Destroy &
    Recycle

                  Porteon: Re-use




         Lifecycle Analysis / Carbon Footprinting                         Carbon Footprinting
Designing Sustainability

                     Designing Sustainability
                                                                             Designing Sustainability:
                                                                                  Supply Chain



                                                                                                                      Eco-Efficiency
   Product                   Process                   People                                                          / Resource
                                                                                                                       Productivity
                                                                 Transformation to
                                                                                                 Proximity and New
                                                                   Sustainability
                                                                                                     Paradigms          Starts w/
                            Product                                  Systems                                          Starts w/ Lean
                                                                                                                           Lean
    Design                                         Community                                                         (Manufacturing)
                          Development                                                                                 (Manufacturin
                                                                                                                            g)



                             Process                                                                   Old Way:
     Use                                               Culture      Supply Chain                      Centralized     Sustainability
                           Development                                (Linear)                         & Distant



    Re-Use                  Materials                                                                                     Lean
 (End-of-Life)              Selection                                                                                 Sustainability
                                                                                                      New Way:
                                                                 Sustainability Chain                 Distributed
                                            Sourcing                                                    & Local
 Status Quo:
  Destroy &
   Recycle

                 Porteon: Re-use
                                                                 Sustainability Circle
                                                                      (Cyclical)



        Lifecycle Analysis / Carbon Footprinting                                Carbon Footprinting
Designing Sustainability

                     Designing Sustainability
                                                                             Designing Sustainability:
                                                                                  Supply Chain



                                                                                                                      Eco-Efficiency
   Product                   Process                   People                                                          / Resource
                                                                                                                       Productivity
                                                                 Transformation to
                                                                                                 Proximity and New
                                                                   Sustainability
                                                                                                     Paradigms          Starts w/
                            Product                                  Systems
                                                                                                                           Lean
                                                                                                                      Starts w/ Lean
    Design                                         Community
                          Development                                                                                 (Manufacturin
                                                                                                                     (Manufacturing)
                                                                                                                            g)



                             Process                                                                   Old Way:
     Use                                               Culture      Supply Chain                      Centralized     Sustainability
                           Development                                (Linear)                         & Distant



    Re-Use                  Materials                                                                                     Lean
 (End-of-Life)              Selection                                                                                 Sustainability
                                                                                                      New Way:
                                                                 Sustainability Chain                 Distributed
                                            Sourcing                                                    & Local
 Status Quo:
  Destroy &
   Recycle

                 Porteon: Re-use
                                                                 Sustainability Circle
                                                                      (Cyclical)



        Lifecycle Analysis / Carbon Footprinting                                Carbon Footprinting
Solutions: Integrated Design Approach


                                                                    Design for
                                                                    Proximity:
a whole systems approach,                                         New Urbanism,
                                                                  Smart Growth           Capital
linking:                                     Business
                                                                                        Structure:
                                                Model:
                                                                                       Social and
zero emission mobility,                     Own, Lease,
                                                                                      Environmental
                                             CarShare,
zero carbon buildings & communities,            Usage                                   Investors

zero carbon renewable energy,
and
sustainable business model.        Multi-Modal:
                                   Walk, Bike,
                                                                 Sustainable                     Multi-Nodal:
                                                                                                 Ubiquitous
                                          Bus, EV etc.            Mobility                        Access




                                                  Community
                                                                                       Energy Use:
                                                 Development:
                                                                                       Renewable
                                                 Social Equity
                                                                                        Electricity,
                                                  and Culture
                                                                    Sustainable        Smart Grid
                                                                   Manufacturing:
                                                                 Cradle-To-CradleTM
Transformation to Sustainability Systems


           Status      Emergent       Future
            Quo




                    Sustainability Sustainability
         Supply
                       Chain          Circle™
         Chain
Supply Chain




Raw Material     Material        Parts         Product       Sales
                              Manufacturer                            User
 Suppliers     Manufacturer                  Manufacturer   Company
Sustainability Chain: Use & Service


                                 Parts
Raw Material     Material
                              Manufacturer             Product
 Suppliers     Manufacturer
                                                     Manufacturer
                                                                            Sales
                                                                          Company

                                                           Reuse of
                                                        Products
                                                                      Long Use

                                         Secondary                                  User
                                                              Service
                                          Market
Sustainability Chain: Use and Recycle


                                                             Parts
    Raw Material                   Material
                                                          Manufacturer             Product
     Suppliers                   Manufacturer
                                                                                 Manufacturer
                                                                                                        Sales
                                                                                                      Company


  Open Loop                                                                            Reuse of
                    User of                                                         Products
  Materials        recycling
  Recycling        materials                                                                      Long Use

                                                                     Secondary                                    User
                                                                                          Service
                                                                      Market


                                  Materials
                                 Processors                                                                       Product
                                                                                                                End-of-Life




                                                                          Dismantlers
                                                    Shredding



                                              Crushing of Products
Landfill
                      Shredder
      Final           Residue
    Disposal
Sustainability Chain: Use and Recycle


                                                                     Parts
    Raw Material                          Material
                                                                  Manufacturer                Product
     Suppliers                          Manufacturer
                                                                                            Manufacturer
                                                                                                                   Sales
                                                                                                                 Company
                                                           Closed Loop
               Open Loop          User of               Materials
               Materials         recycling                                                        Reuse of
                                                      Recycling
               Recycling         materials                                                     Products
                                                                                                             Long Use

                                                                                  Vehicle
                                                                                 Recovery            Service                 User
                                                                                  Center

                                          Materials
                                         Processors                                                                          Product
                                                                                                                           End-of-Life



                                                                                      Recycling
                                                            Shredding                  center



                                                      Crushing of Products
Landfill
                           Shredder
      Final                Residue
    Disposal
Sustainability Circle™


                                                              Parts
    Raw Material                    Material
                                                           Manufacturer                Product
     Suppliers                    Manufacturer
                                                                                     Manufacturer
                                                                                                            Sales
                                                                                                          Company
                                                    Closed Loop
                          User of                Materials        Reuse of Parts
                         recycling                                                         Reuse of
                                               Recycling
                         materials                                                      Products
                                                                                                      Long Use

                      Open Loop                      Parts                 Vehicle
                                                Recovery Center           Recovery            Service                  User
                      Materials
                      Recycling                                            Center

                                   Materials
                                  Processors                                                                           Product
                                                                  Sorting and                                        End-of-Life
                                                                    Disassembly                         Collection
                                                                                                         Center
                                                                               Recycling
                                                     Shredding                  center



                                               Crushing of Products
Landfill
                   Shredder
      Final        Residue
    Disposal
Sustainability Circle™


                                                                           Parts
      Raw Material                              Material
                                                                        Manufacturer                Product
                                              Manufacturer


                                                                           
       Suppliers                                                                                  Manufacturer

Generation of Raw
Materials
                                                                                                                        Sales
                                                                                                                       Company



                                                                                                                       
                                                                 Closed Loop
• Chemical Recycling                    User of               Materials        Reuse of Parts
• Metallurgical Recycle                recycling                                                        Reuse of
                                                            Recycling
                                       materials                                                     Products
                                                                                                                   Long Use

                 Smelting        Open Loop                        Parts                 Vehicle
                 Company                                     Recovery Center           Recovery            Service                  User
                                 Materials



                                                                                                                                   
                                                                                        Center


                                                                                       
                                 Recycling

                                                Materials
                                               Processors                                                                           Product
             Metals                                                            Sorting and                                        End-of-Life
                                                                                 Disassembly                         Collection
 Energy
 Recovery                                                                                                             Center

          Thermal
      Energy Collection
         Company
                                                                  Shredding
                                                                                            Recycling
                                                                                             center
                                                                                                                     
                                                            Crushing of Products
  Landfill


        Final
      Disposal
                            Shredder
                            Residue
                                                                                                 Original Equipment Manufacturer (OEM)
Sustainability Circle™


                                                                           Parts
      Raw Material                              Material
                                                                        Manufacturer                Product
                                              Manufacturer


                                                                           
       Suppliers                                                                                  Manufacturer

Generation of Raw
Materials
                                                                                                                        Sales
                                                                                                                       Company



                                                                                                                       
                                                                 Closed Loop
• Chemical Recycling                    User of               Materials        Reuse of Parts
• Metallurgical Recycle                recycling                                                        Reuse of
                                                            Recycling
                                       materials                                                     Products
                                                                                                                   Long Use

                 Smelting        Open Loop                        Parts                 Vehicle
                 Company                                     Recovery Center           Recovery            Service                  User
                                 Materials



                                                                                                                                   
                                                                                        Center


                                                                                       
                                 Recycling

                                                Materials
                                               Processors                                                                           Product


                                                   
             Metals                                                            Sorting and                                        End-of-Life
                                                                                 Disassembly                         Collection
 Energy
 Recovery                                                                                                             Center

          Thermal
      Energy Collection
                                                                  Shredding
                                                                                            Recycling
                                                                                             center
                                                                                                                     
         Company

                                                                   
                                                            Crushing of Products
                                                                                                
  Landfill


        Final
      Disposal
                            Shredder
                            Residue                 3rd Party Recycler
                                                                                                 Original Equipment Manufacturer (OEM)
Automobile Manufacturing


Current Manufacturing Model
Long production lines dedicated to
single vehicle families


Expensive to build
Expensive to operate
Inflexible
Slow to change over to new
models
Automobile Manufacturing – New Paradigm

New Manufacturing Model
Short / modular flow lines
Lower capital investment
Simplified operation
Flexible, mixed-model production
Rapid product cycle, development
& introduction (new models)           New
Rapid ramp-up capacity                OEM
& capability with modular line
Assemble-to-order –
enables mass-customization
“Distributed manufacturing model”
Economies of scale to compete
globally with a localized footprint
Local Supply Networks




                        New
                        OEM
For Questions or More Information:




                       john.a.thornton@gmail.com
                       Phone: 503-806-1760




John Thornton © 2008

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Transforming Supply Chains into Sustainability Circles

  • 1. Designing Sustainability: Transforming Supply Chains Into Sustainability Circles™ John A. Thornton International Conference on Business and Sustainability: Designing Sustainability Portland, Oregon USA October 15-17, 2008 www.bizandsustainability.org John Thornton ©
  • 2. Designing Sustainability Designing Sustainability Designing Sustainability: Supply Chain Transformatio Proximity and Eco-Efficiency n to Product Process People New / Resource Sustainability Paradigms Productivity Systems Old Way: Product Supply Chain Starts w/ Lean Design Community Centralized Development (Linear) (Manufacturing) & Distant New Way: Process Sustainability Use Culture Distributed Sustainability Development Chain & Local Sustainability Re-Use Materials Lean Circle (End-of-Life) Selection Sustainability (Cyclical) Sourcing Status Quo: Destroy & Recycle Porteon: Re-use Lifecycle Analysis / Carbon Footprinting Carbon Footprinting
  • 3. Designing Sustainability Designing Sustainability Designing Sustainability: Supply Chain Transformatio Proximity and Eco-Efficiency n to Product Process People New / Resource Sustainability Paradigms Productivity Systems Starts w/ Old Way: Starts w/ Lean Product Supply Chain Lean Design Community Centralized (Manufacturing) Development (Linear) (Manufacturin & Distant g) New Way: Process Sustainability Use Culture Distributed Sustainability Development Chain & Local Sustainability Re-Use Materials Lean Circle (End-of-Life) Selection Sustainability (Cyclical) Sourcing Status Quo: Destroy & Recycle Porteon: Re-use Lifecycle Analysis / Carbon Footprinting Carbon Footprinting
  • 4. Designing Sustainability Designing Sustainability Designing Sustainability: Supply Chain Eco-Efficiency Product Process People / Resource Productivity Transformation to Proximity and New Sustainability Paradigms Starts w/ Product Systems Starts w/ Lean Lean Design Community (Manufacturing) Development (Manufacturin g) Process Old Way: Use Culture Supply Chain Centralized Sustainability Development (Linear) & Distant Re-Use Materials Lean (End-of-Life) Selection Sustainability New Way: Sustainability Chain Distributed Sourcing & Local Status Quo: Destroy & Recycle Porteon: Re-use Sustainability Circle (Cyclical) Lifecycle Analysis / Carbon Footprinting Carbon Footprinting
  • 5. Designing Sustainability Designing Sustainability Designing Sustainability: Supply Chain Eco-Efficiency Product Process People / Resource Productivity Transformation to Proximity and New Sustainability Paradigms Starts w/ Product Systems Lean Starts w/ Lean Design Community Development (Manufacturin (Manufacturing) g) Process Old Way: Use Culture Supply Chain Centralized Sustainability Development (Linear) & Distant Re-Use Materials Lean (End-of-Life) Selection Sustainability New Way: Sustainability Chain Distributed Sourcing & Local Status Quo: Destroy & Recycle Porteon: Re-use Sustainability Circle (Cyclical) Lifecycle Analysis / Carbon Footprinting Carbon Footprinting
  • 6. Solutions: Integrated Design Approach Design for Proximity: a whole systems approach, New Urbanism, Smart Growth Capital linking: Business Structure: Model: Social and zero emission mobility, Own, Lease, Environmental CarShare, zero carbon buildings & communities, Usage Investors zero carbon renewable energy, and sustainable business model. Multi-Modal: Walk, Bike, Sustainable Multi-Nodal: Ubiquitous Bus, EV etc. Mobility Access Community Energy Use: Development: Renewable Social Equity Electricity, and Culture Sustainable Smart Grid Manufacturing: Cradle-To-CradleTM
  • 7. Transformation to Sustainability Systems Status Emergent Future Quo Sustainability Sustainability Supply Chain Circle™ Chain
  • 8. Supply Chain Raw Material Material Parts Product Sales Manufacturer User Suppliers Manufacturer Manufacturer Company
  • 9. Sustainability Chain: Use & Service Parts Raw Material Material Manufacturer Product Suppliers Manufacturer Manufacturer Sales Company Reuse of Products Long Use Secondary User Service Market
  • 10. Sustainability Chain: Use and Recycle Parts Raw Material Material Manufacturer Product Suppliers Manufacturer Manufacturer Sales Company Open Loop Reuse of User of Products Materials recycling Recycling materials Long Use Secondary User Service Market Materials Processors Product End-of-Life Dismantlers Shredding Crushing of Products Landfill Shredder Final Residue Disposal
  • 11. Sustainability Chain: Use and Recycle Parts Raw Material Material Manufacturer Product Suppliers Manufacturer Manufacturer Sales Company Closed Loop Open Loop User of Materials Materials recycling Reuse of Recycling Recycling materials Products Long Use Vehicle Recovery Service User Center Materials Processors Product End-of-Life Recycling Shredding center Crushing of Products Landfill Shredder Final Residue Disposal
  • 12. Sustainability Circle™ Parts Raw Material Material Manufacturer Product Suppliers Manufacturer Manufacturer Sales Company Closed Loop User of Materials Reuse of Parts recycling Reuse of Recycling materials Products Long Use Open Loop Parts Vehicle Recovery Center Recovery Service User Materials Recycling Center Materials Processors Product Sorting and End-of-Life Disassembly Collection Center Recycling Shredding center Crushing of Products Landfill Shredder Final Residue Disposal
  • 13. Sustainability Circle™ Parts Raw Material Material Manufacturer Product Manufacturer  Suppliers Manufacturer Generation of Raw Materials  Sales Company  Closed Loop • Chemical Recycling User of Materials Reuse of Parts • Metallurgical Recycle recycling Reuse of Recycling materials Products Long Use Smelting Open Loop Parts Vehicle Company Recovery Center Recovery Service User Materials    Center  Recycling Materials Processors Product Metals Sorting and End-of-Life Disassembly Collection Energy Recovery Center Thermal Energy Collection Company Shredding Recycling center  Crushing of Products Landfill Final Disposal Shredder Residue  Original Equipment Manufacturer (OEM)
  • 14. Sustainability Circle™ Parts Raw Material Material Manufacturer Product Manufacturer  Suppliers Manufacturer Generation of Raw Materials  Sales Company  Closed Loop • Chemical Recycling User of Materials Reuse of Parts • Metallurgical Recycle recycling Reuse of Recycling materials Products Long Use Smelting Open Loop Parts Vehicle Company Recovery Center Recovery Service User Materials    Center  Recycling Materials Processors Product  Metals Sorting and End-of-Life Disassembly Collection Energy Recovery Center Thermal Energy Collection Shredding Recycling center  Company  Crushing of Products  Landfill Final Disposal Shredder Residue  3rd Party Recycler  Original Equipment Manufacturer (OEM)
  • 15. Automobile Manufacturing Current Manufacturing Model Long production lines dedicated to single vehicle families Expensive to build Expensive to operate Inflexible Slow to change over to new models
  • 16. Automobile Manufacturing – New Paradigm New Manufacturing Model Short / modular flow lines Lower capital investment Simplified operation Flexible, mixed-model production Rapid product cycle, development & introduction (new models) New Rapid ramp-up capacity OEM & capability with modular line Assemble-to-order – enables mass-customization “Distributed manufacturing model” Economies of scale to compete globally with a localized footprint
  • 18. For Questions or More Information: john.a.thornton@gmail.com Phone: 503-806-1760 John Thornton © 2008

Editor's Notes

  1. 1) High level roadmap for designing sustainability in a new company; starting from a clean sheet approach in a start-up. 2) Transforming conventional Supply Chains into Sustainable Value Chains – or Sustainability Circles – with the framework of moving from a traditional linear supply chain to a cyclical sustainability chain to encompass the complete product lifecycle . Designing Sustainability into our company , our products and our processes; thereby embodying our sustainability ethos, to contribute towards making our world a better place. Confidential & Proprietary