Alexandra Gartmann September 2011 Precision Agriculture  & Landcare, mobilising for Landcare,  & Social Media
 
 
 
 
PA & Landcare <ul><li>Focus </li></ul><ul><li>Success </li></ul><ul><li>Mutual benefits </li></ul><ul><li>Younger & techno...
Landcare = People
Mobilising for landcare <ul><li>Reality </li></ul><ul><li>Too much information </li></ul><ul><li>Attention scarcity </li><...
We respond to different things
People respond in different ways
Who to work with <ul><li>What impact for my time </li></ul><ul><li>What use of my time </li></ul><ul><li>Matching philosop...
The right mechanisms <ul><li>Field Days </li></ul><ul><li>Expos </li></ul><ul><li>Seminars – workshops </li></ul><ul><li>D...
Enhancing the Experience  <ul><li>Keep it social  </li></ul>A thing or two to learn from the French!
Social Media & Landcare <ul><li>Range of instant engagement mechanisms </li></ul><ul><li>Website streams </li></ul><ul><li...
 
 
 
 
 
 
 
<ul><li>http://youtu.be/eYb3aQjWp78 </li></ul>
Summary <ul><li>Learn from successful groups </li></ul><ul><li>Engagement & adoption of landcare is like any other activit...
Thank you [email_address] @AEMGartmann
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Precision agriculture and landcare, mobilising for landcare and social media. Alexandra Gartmann

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A presentation at the WCCA 2011 event in Brisbane.

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Precision agriculture and landcare, mobilising for landcare and social media. Alexandra Gartmann

  1. 1. Alexandra Gartmann September 2011 Precision Agriculture & Landcare, mobilising for Landcare, & Social Media
  2. 6. PA & Landcare <ul><li>Focus </li></ul><ul><li>Success </li></ul><ul><li>Mutual benefits </li></ul><ul><li>Younger & technology savy people </li></ul>
  3. 7. Landcare = People
  4. 8. Mobilising for landcare <ul><li>Reality </li></ul><ul><li>Too much information </li></ul><ul><li>Attention scarcity </li></ul><ul><li>Creation of ‘sieves’ to assist decisions </li></ul><ul><li>Relative advantage </li></ul><ul><li>Location </li></ul>
  5. 9. We respond to different things
  6. 10. People respond in different ways
  7. 11. Who to work with <ul><li>What impact for my time </li></ul><ul><li>What use of my time </li></ul><ul><li>Matching philosophy </li></ul><ul><li>‘ doing’ and ‘creating’ </li></ul>
  8. 12. The right mechanisms <ul><li>Field Days </li></ul><ul><li>Expos </li></ul><ul><li>Seminars – workshops </li></ul><ul><li>Diagnostic schools </li></ul><ul><li>Training </li></ul><ul><li>Fax/email bulletin </li></ul><ul><li>Newsletter </li></ul><ul><li>Website </li></ul><ul><li>Social media </li></ul>
  9. 13. Enhancing the Experience <ul><li>Keep it social </li></ul>A thing or two to learn from the French!
  10. 14. Social Media & Landcare <ul><li>Range of instant engagement mechanisms </li></ul><ul><li>Website streams </li></ul><ul><li>Facebook </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul>
  11. 22. <ul><li>http://youtu.be/eYb3aQjWp78 </li></ul>
  12. 23. Summary <ul><li>Learn from successful groups </li></ul><ul><li>Engagement & adoption of landcare is like any other activity competing for attention </li></ul><ul><li>What will make landcare ‘sexy’? </li></ul><ul><li>What will attract younger people? </li></ul><ul><li>Precision agriculture/precision biodiversity </li></ul><ul><li>Social media as a tool </li></ul>
  13. 24. Thank you [email_address] @AEMGartmann

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