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The only 11 slides you’ll
need in your pitch deck
Johan Zammit
j.zammit@smartstudios.io
Aim :
To Win The Hearts & Minds Of
Investors
To Excite Them To Be Part Of Your Startup
1. Welcome Slide
“We’re The Uber Of X” In 1 Sentence
This Is What We Do
(like a 140 character tweet)
2. The Problem You
Are Solving
.. through a story
Get them to feel the pain.
3. Your Solution
Your Vision
How you alleviate the pain
What Is Your USP?
Solving A Problem Is Not Enough
What’s Your Magic / Secret Sauce / IP?
Forget saying “We have first-mover advantage.”
4. Target Audience
Addressable Market
How Much Each Customer Spends On “Your” Problem At The Moment?
Forget Saying “1% Of The Market Will Be Enough”
5. Revenue Streams
How will you make money?
Who pays for the product/service?
Unit economics
6. Competition
Do not “hide” competitors
7. Customer Acquisition
Go-To-Market Strategy
Customer Acquisition Costs
8. The Team
They Invest In You
Not In Your Product
So Show Your Passion + Expertise
9. Financial Projections
Ask For Money & Explain How Will
You Use The Funds Raised?
+ Key Metrics To Reach
Keep projections realistic
10. Traction/Demo
What’s The Status So Far?
(Don’t Seek Investment Too Early)
11. Strong Ending
Bring It All Together
Investing = Opportunity
What Is The One Thing You Want Them To Remember?
*How Will You Book A Next Meeting With The Investors?
Pitch
Perfect
Johan Zammit
j.zammit@smartstudios.io

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The Only 11 Slides You'll Need In Your Pitch Deck