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In this conversation you'll learn advanced tips and tactics for building community around your existing media outlets and engaging audiences with your publications. Using vivid case studies -- from the Egyptian revolution to the earthquake and tsunami in Japan -- speaker Dave Olson from Vancouver-based social media dashboard HootSuite will share practical reasons to make social media part of your communication strategy. Along the way, he'll discuss the evolution of grassroots communication culture including fanzines, telegrams and CB radios and explore the motivations behind community participation.

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