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Why an api? - Exec I/O Mobile 2014

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Why an api? - Exec I/O Mobile 2014

  1. 1. Why an API? Johannes Lundberg twitter.com/johannesl ! johannesl@46elks.com 46elks
  2. 2. Classic SaaS BUSINESS TO BUSINESS Money Value End-users Customers SaaS company Money Value LTV > ACQUISITION COST = YOU WIN
  3. 3. Problems with SaaS 1. Solves a specific problem 2. Limited market 3. End-user responsibility
  4. 4. The API business End-users Customers API business Money Tools Money Value? Not knowing the value your customers will create is the true power of an API business.
  5. 5. Not knowing the value your customers will create is the true power of an API business. Johannes Lundberg - Exec I/O Mobile 2014
  6. 6. SaaS CTA - sign up
  7. 7. API CTA - understand
  8. 8. Characteristics of an API business 1. Community building, not sales 2. Requires long term commitment 3. Can be very low churn, high LTV 4. Often crucial for customers’ success
  9. 9. The essence of an API Turning traditional complexity into programatic simplicity.
  10. 10. 46elks Telephony automation Voice, SMS & MMS for developers
  11. 11. Traditional way 46elks • High hardware costs • Big monthly fees • Long term contracts • Extensive development time • Requires telecom skills • No hardware needed • No fixed costs • No lengthy contracts • Fast to integrate • No special skills required
  12. 12. - Send & receive SMS - Dynamic Voice call logic - Real time phone number allocation - MMS campaigns …
  13. 13. Startup IVR concept • Play menu sound file • If 1, connect to sales • If 2, connect to support
  14. 14. Startup IVR with 46elks { ”ivr”: ”menu.mp3”, ”1”: { ”connect”: ”+123456” }, ”2”: { ”connect”: ”+789123” } }
  15. 15. 46elks Can we solve this problem? Business Developer Become a part of the Developer’s toolbox!
  16. 16. 47 520 developers
  17. 17. 2.6 million developers
  18. 18. Your API can win! Johannes Lundberg twitter.com/johannesl ! johannesl@46elks.com

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