The aim of this presentation is to:
1. Encourage web data analysts to use R instead of spreadsheets.
2. Help those wanting to learn R to get started.
3. Build interest amongst the R community in developing packages for web analytics.
The presentation briefly discusses what Web Analytics is, why R should be used instead of spreadsheets for web data analysis, ways to learn R, and how to put R to practice in web analytics.
In this presentation Johann shares his experience in creating his first open-source R package, ganalytics, used for accessing Google Analytics data. Reflecting on his journey to date in learning R, Johann gives tips to newcomers in helping them succeed in using R for their day to day work and in creating their own packages. A demonstration of ganalytics is included along with an invitation to the community to get involved in its future development.
The R script used in the demonstration can be located at the following gist: https://gist.github.com/jdeboer/6569077