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Thriving Social:
10 Steps of Social Media
for the Grant Professional
Presentation for:

Grant Professionals Association
Ba...
@JM_GRANTS

•Definition(s) of Social Media
•10 Steps of Social Media for the
Grant Professional
•Potential Uses & Benefits...
@JM_GRANTS

So…
what is

Social
Media
© 2013 JMA

3

JMGRANTS.COM
@JM_GRANTS

What is your first thought when I
say …

Social Media?
© 2013 JMA

4

JMGRANTS.COM
@JM_GRANTS

“Social Media is the democratization
of information, transforming people
from content readers into publishers....
@JM_GRANTS

social media
: forms of electronic communication
through which users create online
contacts and communities to...
@JM_GRANTS

This is Social Media

© 2013 JMA

7

JMGRANTS.COM
@JM_GRANTS

Social Media is a

conversation

Supported by online tools
© 2013 JMA
© 2013 JMA

8

8

JMGRANTS.COM
JMGRANTS....
@JM_GRANTS

Where do I start?

© 2013 JMA
© 2013 JMA

9

9

JMGRANTS.COM
JMGRANTS.COM
@JM_GRANTS

#1
OVERCOME FEAR

© 2013 JMA

10

JMGRANTS.COM
@JM_GRANTS

I AM NOT A ‘’GEN-Y’ OR MILLENIAL –
I WON’T UNDERSTAND
Age Distribution on Social Networks & Online Communities...
@JM_GRANTS

Social Networks & Online Communities
Not Just for ‘Young’
Twitter Users
35 or Older

Pintrest Users
35 or Olde...
@JM_GRANTS

Why Boards Don’t Always
Embrace Social Media

Potential
Understand potential but not doing much about it.
© 20...
@JM_GRANTS

#2
DISCOVER

© 2013 JMA

14

JMGRANTS.COM
@JM_GRANTS

© 2013 JMA
© 2013 JMA

15
15

JMGRANTS.COM
JMGRANTS.COM
@JM_GRANTS

Glass Pockets, Foundation Center Infographic
© 2013 JMA

16

JMGRANTS.COM
@JM_GRANTS

#3
LISTEN

© 2013 JMA

17

JMGRANTS.COM
@JM_GRANTS

Glass Pockets, Foundation Center Infographic

Listen to Funders on Social Media
© 2013 JMA

18

JMGRANTS.COM
@JM_GRANTS

#4
STRATEGY &
PLANNING
© 2013 JMA

19

JMGRANTS.COM
@JM_GRANTS

Social Media Strategy

Process Before Tools

Start with the Goal!
© 2013 JMA

20

JMGRANTS.COM
© 2013 JMA

21

EVENT
MANAGEMENT

PROFESSIONAL
DEVELOPMENT

CUSTOMER SERVICE
& FEEDBACK

COMMUNITY NEEDS
& PARTNERS

CAMPA...
@JM_GRANTS

SOCIAL LOGIC MODEL

J. Miller & Associates, Inc., JM Grants

Adapted from McKnight Foundation Community Impact...
@JM_GRANTS

Dedicated Staff Time in Last 12 Months

3%

Full Time Employee

0 FTE
1/4 FTE
1/2 FTE
3/4 - 1 FTE
1 1/4 - 2 FT...
@JM_GRANTS

The S.O.C.I.A.L. Team

© 2013 JMA

24

JMGRANTS.COM
@JM_GRANTS

SOCIAL
MEDIA
MATURITY

Resource Allocation

CREATING

ENGAGED
RESPONSIVE
PASSIVE
© 2013 JMA
© 2013 JMA

20% 20...
@JM_GRANTS

Professional vs. Personal

© 2013 JMA
© 2013 JMA

26
26

JMGRANTS.COM
JMGRANTS.COM
@JM_GRANTS

#5
Start with One

© 2013 JMA

27

JMGRANTS.COM
@JM_GRANTS

Start Doing

ood
reat
(even on a tight budget)

© 2013 JMA
© 2013 JMA

28
28

JMGRANTS.COM
JMGRANTS.COM
@JM_GRANTS

JO MILLER, GPC

http://pinterest.com/pin/469078117408693499/
© 2013 JMA
© 2013 JMA

29
29

JMGRANTS.COM
JMGRAN...
@JM_GRANTS

© 2013 JMA

30

JMGRANTS.COM
@JM_GRANTS

Twitter

@GPANational
@dgriesmann
@JM_Grants
#GRANTCHAT
Grant Pro List
© 2013 JMA
© 2013 JMA

31
31

JMGRANTS....
@JM_GRANTS

#6
#GRANTCHAT

© 2013 JMA

32

JMGRANTS.COM
@JM_GRANTS

http://jmgrants.com/how_to_twitter_chat/

© 2013 JMA
© 2013 JMA

33
33

JMGRANTS.COM
JMGRANTS.COM
@JM_GRANTS

AMBASSADORS

Association Chapter
Mover & Shaker

Mentored Client

© 2013 JMA
© 2013 JMA

34
34

JMGRANTS.COM
J...
@JM_GRANTS

STORIFY!

© 2013 JMA

35

JMGRANTS.COM
@JM_GRANTS

#7
MANAGEMENT

© 2013 JMA

36

JMGRANTS.COM
@JM_GRANTS

The Great Curate!

© 2013 JMA
© 2013 JMA

37
37

JMGRANTS.COM
JMGRANTS.COM
@JM_GRANTS

Delicious.com

© 2013 JMA
© 2013 JMA

38
38

JMGRANTS.COM
JMGRANTS.COM
@JM_GRANTS

Join Me on Alltop!
Or Get Featured in
Daily Grant Gear

© 2013 JMA

39

JMGRANTS.COM
@JM_GRANTS

#8
ENGAGEMENT

© 2013 JMA

40

JMGRANTS.COM
@JM_GRANTS

Be Good, Be S.O.C.I.A.L.

Serve Open Connect Integrity Action Listen
© 2013 JMA

41

JMGRANTS.COM
@JM_GRANTS

GET MOBILE!

Mobile Web

82%

Mobile Apps 85%
PC

© 2013 JMA

42

4%

JMGRANTS.COM
@JM_GRANTS

#9
MONITOR

© 2013 JMA

43

JMGRANTS.COM
@JM_GRANTS

Monitor & Measure

Twitter Advanced Search

© 2013 JMA

44

JMGRANTS.COM
@JM_GRANTS

FAKE IT OR MAKE IT -

Take Away: Don’t Buy (Random) Followers
© 2013 JMA

45

JMGRANTS.COM
@JM_GRANTS

#10
WASH, RINSE, ADD
VOLUME & REPEAT
© 2013 JMA

46

JMGRANTS.COM
@JM_GRANTS

Increasing Numbers

Take Away: Program Longevity Increases Reach!
© 2013 JMA

47

JMGRANTS.COM
@JM_GRANTS

Facebook

© 2013 JMA

48

JMGRANTS.COM
@JM_GRANTS

LinkedIn

© 2013 JMA

49

JMGRANTS.COM
@JM_GRANTS

Beyond Text!

© 2013 JMA

50

JMGRANTS.COM
@JM_GRANTS

Pintrest

© 2013 JMA
© 2013 JMA

51
51

JMGRANTS.COM
JMGRANTS.COM
@JM_GRANTS

NEXT: Monetizing Social Networks

www.NonprofitSocialNetworkSurvey.com
© 2013 JMA

52

JMGRANTS.COM
@JM_GRANTS

10 Steps to Social Media for the
Grant Pro

#1 Overcome Fear
#2 Discover
#3 Listen
© 2013 JMA

53

JMGRANTS.CO...
@JM_GRANTS

10 Steps to Social Media for the
Grant Pro

#4 Strategy & Planning
#5 Start with One
#6 #Grantchat
© 2013 JMA
...
@JM_GRANTS

10 Steps to Social Media for the
Grant Pro

#7 Management
#8 Engagement
#9 Monitor
© 2013 JMA

55

JMGRANTS.CO...
@JM_GRANTS

10 Steps
to Social Media for the Grant Pro

#10 Wash, Rinse, Add
Volume & Repeat

© 2013 JMA

56

JMGRANTS.COM
@JM_GRANTS

Resources
For Resources and Tools click here

Or copy and paste the following into your browser:
https://docs....
Questions

Jo Miller, GPC
JMiller@JMGrants.com
@JM_Grants
Jo Miller, GPC

@JM_GRANTS

JMGRANTS.COM
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10 Steps to Thriving with Social Media for the Grant Professional

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Jo Miller gives Grant Professionals 10 steps to follow when approaching social media from a grants research, development and management perspective. She offers grant professionals a way of looking at social media in their terms - yes, there is a logic model involved. Grant professionals are a resourceful group. Throughout this presentation Jo reinforces the connections of grants and social media by showing us that grant professionals know how to research community needs, evaluate advocacy efforts and build content based upon passions for change. She shares the correlation between grant development and social media by highlighting the grant professional's ability to use research and data to develop partnerships and engage networks. Grant professionals and grant seeking organizations can benefit from following these 10 steps.

Published in: Social Media, Technology, Business
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10 Steps to Thriving with Social Media for the Grant Professional

  1. 1. Thriving Social: 10 Steps of Social Media for the Grant Professional Presentation for: Grant Professionals Association Baltimore, MD 2013 Conference #GPAConf2013 Jo Miller, GPC @JM_GRANTS JMGRANTS.COM
  2. 2. @JM_GRANTS •Definition(s) of Social Media •10 Steps of Social Media for the Grant Professional •Potential Uses & Benefits of Social Media for the Grant Professional •Barriers & Solutions for Getting Started with Social Media © 2013 JMA 2 JMGRANTS.COM
  3. 3. @JM_GRANTS So… what is Social Media © 2013 JMA 3 JMGRANTS.COM
  4. 4. @JM_GRANTS What is your first thought when I say … Social Media? © 2013 JMA 4 JMGRANTS.COM
  5. 5. @JM_GRANTS “Social Media is the democratization of information, transforming people from content readers into publishers. It is a shift from a broadcast mechanism, one-to-many, to a manyto-many model, rooted in conversations between authors, people and peers.” -Brian Solis © 2013 JMA © 2013 JMA 5 5 JMGRANTS.COM JMGRANTS.COM
  6. 6. @JM_GRANTS social media : forms of electronic communication through which users create online contacts and communities to share information, ideas, personal messages, and other content. - Merriam-Webster Dictionary © 2013 JMA © 2013 JMA 6 6 JMGRANTS.COM JMGRANTS.COM
  7. 7. @JM_GRANTS This is Social Media © 2013 JMA 7 JMGRANTS.COM
  8. 8. @JM_GRANTS Social Media is a conversation Supported by online tools © 2013 JMA © 2013 JMA 8 8 JMGRANTS.COM JMGRANTS.COM
  9. 9. @JM_GRANTS Where do I start? © 2013 JMA © 2013 JMA 9 9 JMGRANTS.COM JMGRANTS.COM
  10. 10. @JM_GRANTS #1 OVERCOME FEAR © 2013 JMA 10 JMGRANTS.COM
  11. 11. @JM_GRANTS I AM NOT A ‘’GEN-Y’ OR MILLENIAL – I WON’T UNDERSTAND Age Distribution on Social Networks & Online Communities 30% 25% 20% 15% 10% 5% 0% 0-17 18-24 25-34 35-44 45-54 55-64 65+ DoubleClick Ad Planner(Google), US Demographics, June 2012 © 2013 JMA 11 JMGRANTS.COM
  12. 12. @JM_GRANTS Social Networks & Online Communities Not Just for ‘Young’ Twitter Users 35 or Older Pintrest Users 35 or Older © 2013 JMA 12 JMGRANTS.COM
  13. 13. @JM_GRANTS Why Boards Don’t Always Embrace Social Media Potential Understand potential but not doing much about it. © 2013 JMA 13 JMGRANTS.COM
  14. 14. @JM_GRANTS #2 DISCOVER © 2013 JMA 14 JMGRANTS.COM
  15. 15. @JM_GRANTS © 2013 JMA © 2013 JMA 15 15 JMGRANTS.COM JMGRANTS.COM
  16. 16. @JM_GRANTS Glass Pockets, Foundation Center Infographic © 2013 JMA 16 JMGRANTS.COM
  17. 17. @JM_GRANTS #3 LISTEN © 2013 JMA 17 JMGRANTS.COM
  18. 18. @JM_GRANTS Glass Pockets, Foundation Center Infographic Listen to Funders on Social Media © 2013 JMA 18 JMGRANTS.COM
  19. 19. @JM_GRANTS #4 STRATEGY & PLANNING © 2013 JMA 19 JMGRANTS.COM
  20. 20. @JM_GRANTS Social Media Strategy Process Before Tools Start with the Goal! © 2013 JMA 20 JMGRANTS.COM
  21. 21. © 2013 JMA 21 EVENT MANAGEMENT PROFESSIONAL DEVELOPMENT CUSTOMER SERVICE & FEEDBACK COMMUNITY NEEDS & PARTNERS CAMPAIGNS, BRANDING & AWARENESS THOUGHT LEADERSHIP @JM_GRANTS Social Media is filling many buckets. JMGRANTS.COM
  22. 22. @JM_GRANTS SOCIAL LOGIC MODEL J. Miller & Associates, Inc., JM Grants Adapted from McKnight Foundation Community Impact Challenge © 2013 JMA © 2013 JMA 22 22 JMGRANTS.COM JMGRANTS.COM
  23. 23. @JM_GRANTS Dedicated Staff Time in Last 12 Months 3% Full Time Employee 0 FTE 1/4 FTE 1/2 FTE 3/4 - 1 FTE 1 1/4 - 2 FTE 3-6 FTE 8% 11% 10% 12% 56% www.NonprofitSocialNetworkSurvey.com © 2013 JMA 23 JMGRANTS.COM
  24. 24. @JM_GRANTS The S.O.C.I.A.L. Team © 2013 JMA 24 JMGRANTS.COM
  25. 25. @JM_GRANTS SOCIAL MEDIA MATURITY Resource Allocation CREATING ENGAGED RESPONSIVE PASSIVE © 2013 JMA © 2013 JMA 20% 20% 30% 90% 40% 60% 20% 80% 25 25 Creating Initiating 20 20% 20% % 50% SOCIAL MEDIA ACTIVITY 20% Responding Measuring Monitoring & Research 20% JMGRANTS.COM JMGRANTS.COM
  26. 26. @JM_GRANTS Professional vs. Personal © 2013 JMA © 2013 JMA 26 26 JMGRANTS.COM JMGRANTS.COM
  27. 27. @JM_GRANTS #5 Start with One © 2013 JMA 27 JMGRANTS.COM
  28. 28. @JM_GRANTS Start Doing ood reat (even on a tight budget) © 2013 JMA © 2013 JMA 28 28 JMGRANTS.COM JMGRANTS.COM
  29. 29. @JM_GRANTS JO MILLER, GPC http://pinterest.com/pin/469078117408693499/ © 2013 JMA © 2013 JMA 29 29 JMGRANTS.COM JMGRANTS.COM
  30. 30. @JM_GRANTS © 2013 JMA 30 JMGRANTS.COM
  31. 31. @JM_GRANTS Twitter @GPANational @dgriesmann @JM_Grants #GRANTCHAT Grant Pro List © 2013 JMA © 2013 JMA 31 31 JMGRANTS.COM JMGRANTS.COM
  32. 32. @JM_GRANTS #6 #GRANTCHAT © 2013 JMA 32 JMGRANTS.COM
  33. 33. @JM_GRANTS http://jmgrants.com/how_to_twitter_chat/ © 2013 JMA © 2013 JMA 33 33 JMGRANTS.COM JMGRANTS.COM
  34. 34. @JM_GRANTS AMBASSADORS Association Chapter Mover & Shaker Mentored Client © 2013 JMA © 2013 JMA 34 34 JMGRANTS.COM JMGRANTS.COM
  35. 35. @JM_GRANTS STORIFY! © 2013 JMA 35 JMGRANTS.COM
  36. 36. @JM_GRANTS #7 MANAGEMENT © 2013 JMA 36 JMGRANTS.COM
  37. 37. @JM_GRANTS The Great Curate! © 2013 JMA © 2013 JMA 37 37 JMGRANTS.COM JMGRANTS.COM
  38. 38. @JM_GRANTS Delicious.com © 2013 JMA © 2013 JMA 38 38 JMGRANTS.COM JMGRANTS.COM
  39. 39. @JM_GRANTS Join Me on Alltop! Or Get Featured in Daily Grant Gear © 2013 JMA 39 JMGRANTS.COM
  40. 40. @JM_GRANTS #8 ENGAGEMENT © 2013 JMA 40 JMGRANTS.COM
  41. 41. @JM_GRANTS Be Good, Be S.O.C.I.A.L. Serve Open Connect Integrity Action Listen © 2013 JMA 41 JMGRANTS.COM
  42. 42. @JM_GRANTS GET MOBILE! Mobile Web 82% Mobile Apps 85% PC © 2013 JMA 42 4% JMGRANTS.COM
  43. 43. @JM_GRANTS #9 MONITOR © 2013 JMA 43 JMGRANTS.COM
  44. 44. @JM_GRANTS Monitor & Measure Twitter Advanced Search © 2013 JMA 44 JMGRANTS.COM
  45. 45. @JM_GRANTS FAKE IT OR MAKE IT - Take Away: Don’t Buy (Random) Followers © 2013 JMA 45 JMGRANTS.COM
  46. 46. @JM_GRANTS #10 WASH, RINSE, ADD VOLUME & REPEAT © 2013 JMA 46 JMGRANTS.COM
  47. 47. @JM_GRANTS Increasing Numbers Take Away: Program Longevity Increases Reach! © 2013 JMA 47 JMGRANTS.COM
  48. 48. @JM_GRANTS Facebook © 2013 JMA 48 JMGRANTS.COM
  49. 49. @JM_GRANTS LinkedIn © 2013 JMA 49 JMGRANTS.COM
  50. 50. @JM_GRANTS Beyond Text! © 2013 JMA 50 JMGRANTS.COM
  51. 51. @JM_GRANTS Pintrest © 2013 JMA © 2013 JMA 51 51 JMGRANTS.COM JMGRANTS.COM
  52. 52. @JM_GRANTS NEXT: Monetizing Social Networks www.NonprofitSocialNetworkSurvey.com © 2013 JMA 52 JMGRANTS.COM
  53. 53. @JM_GRANTS 10 Steps to Social Media for the Grant Pro #1 Overcome Fear #2 Discover #3 Listen © 2013 JMA 53 JMGRANTS.COM
  54. 54. @JM_GRANTS 10 Steps to Social Media for the Grant Pro #4 Strategy & Planning #5 Start with One #6 #Grantchat © 2013 JMA 54 JMGRANTS.COM
  55. 55. @JM_GRANTS 10 Steps to Social Media for the Grant Pro #7 Management #8 Engagement #9 Monitor © 2013 JMA 55 JMGRANTS.COM
  56. 56. @JM_GRANTS 10 Steps to Social Media for the Grant Pro #10 Wash, Rinse, Add Volume & Repeat © 2013 JMA 56 JMGRANTS.COM
  57. 57. @JM_GRANTS Resources For Resources and Tools click here Or copy and paste the following into your browser: https://docs.google.com/document/d/1cECPPZfd-ssCAG1SVWOE0pWRdQboPiwxSiIJAecKOI/edit?usp=sharing © 2013 JMA 57 JMGRANTS.COM
  58. 58. Questions Jo Miller, GPC JMiller@JMGrants.com @JM_Grants Jo Miller, GPC @JM_GRANTS JMGRANTS.COM

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