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Beyond Co-design. How open collaboration formats can enhance your design process

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Open collaboration formats offer insights on how to engage, collaborate and bring ideas. This talk, presented at EuroIA 2010 (http://www.euroia.org/Programme.aspx) explores how co-creation formats like hackdays or design challenges can be used to enhance a co-design process, involving (lead) users, colleagues or clients.

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Beyond Co-design. How open collaboration formats can enhance your design process

  1. Beyond co-design<br />How open collaboration formats can enhance your design process<br />
  2. Franco Papeschi - @bobbywatson<br />Johanna Kollmann - @johannakoll<br />User Experience @ Vodafone Group Services<br />
  3. Co-design…<br />…is about developing a service or a product by a process that involves all perspectives that are related to the design.<br />…has its origin in systems-thinking. <br />…involves different groups of people actively in the design process, and all perspectives are equally important. <br />
  4. Collaboration…<br />… is defined as ‘working jointly with others or together, especially in an intellectual endeavour.’ (Merriam Webster Online dictionary)<br />Collaborating openly with others means that ideas are shared rather than protected. <br />Open collaboration activities, such as barcamps or Hack-a-thons, encourage participants to share information, their work, and reflect and learn together. <br />
  5. open <br />collaboration<br />co-design<br />Awesome!<br />
  6. Awesome! <br />More and better ideas<br />Tangible outcomes<br />Perception of Vodafone<br />Relationships<br />Change internal perception of UX<br />We’re hiring more UX agencies for strategy work!<br />
  7. The MicroFutures project<br />
  8. MicroFutures: Goals<br />What<br />Internal ideas around marketplaces and transactions<br />Quickly turn these ideas into tangible product concepts<br />Why<br />Do more than one designer can do<br />Expose ideas to fresh perspectives<br />Collaborate more with users and internal stakeholders<br />Learn for future co-design projects<br />
  9. MicroFutures: People<br />Stakeholders<br />Designers<br />Lead users<br />
  10. MicroFutures: Process<br />explore<br />Co-design<br />Bridge the gap between Explore and Design<br />design<br />experience<br />build<br />
  11. MicroFutures: Process<br />Internal research and design workshops<br />Co-design project<br />Internal sharing of design concepts<br />Mobile app spin-off project with R&D<br />
  12. MicroFutures: Process<br />Ideation<br />Workshops<br />Sprint 01<br />Sprint 02<br />Sprint 03<br />Sprint 04<br />Online<br />Collaboration<br />
  13. MicroFutures: Process<br />
  14. MicroFutures: Process<br />Detail<br />concepts<br />Personas<br />Ideation<br />Sprint 03<br />Workshops<br />Sprint 01<br />Sprint 02<br />Sprint 04<br />Online<br />Collaboration<br />
  15. MicroFutures: Process<br />Detail<br />concepts<br />Presentation of final concepts<br />Ideation<br />Personas<br />Workshops<br />Sprint 01<br />Sprint 02<br />Sprint 03<br />Sprint 04<br />Online<br />Collaboration<br />
  16. MicroFutures: Outcome<br />
  17. MicroFutures: Information<br />Objectives<br />Personas<br />Brand<br />Business objectives<br />Background<br />Initial ideas<br />Research<br />Outcome of internal workshops<br />Constraints<br />Design brief<br />Technical constraints<br />(Mobile) platforms<br />Information facilitates focus and prioritisation.<br />
  18. MicroFutures: Spaces<br />
  19. MicroFutures: Tools<br />Design<br />Visual communicator<br />Stimulus material<br />Collages<br />Scenarios<br />Storyboards<br />Communication<br />Blog<br />Skype<br />Cameras<br />‘Adopt a remote member’<br />Collaboration<br />Prioritisation techniques, eg dot democracy<br />Tools facilitate designing and collaborating.<br />
  20. MicroFutures: Learnings<br />Share ‘secret’ information like personas or business objectives. <br />Facilitate self-organisation, rather than try to control the teams.<br />Co-design requires a shift in mindset to succeed.<br />
  21. Mindset<br />Share ideas and information<br />Self-organisation<br />Collaborative decision-making<br />Info<br />People<br />Designers<br />Experts<br />Lead users<br />Background<br />Objectives<br />Constraints<br />Tools<br />Spaces<br />Design tools<br />Collaboration techniques<br />Communication tools<br />Design studio<br />Public online platform<br />Process<br />Sprints<br />Timeboxing<br />Clear tasks<br />Competition<br />Retrospectives<br />
  22. The ecomo09 project<br />
  23. Ecomo09: Goals<br />What<br />Create tools and services that help people understand their impact on the environment, and act upon it.<br />Why<br />Collect expertise on the topic. <br />Generate ideas that had a tangible result, and could be evaluated quickly.<br />
  24. Ecomo09: People<br />Designers<br />Lead users<br />Sustainability experts<br />Developers<br />R&D<br />Design knowledge<br />Challenges of daily life<br />Topic knowledge and passion<br />Technical knowledge and passion<br />Technical knowledge <br />
  25. Ecomo09: Process<br />explore<br />Co-design<br />Close the loop between Explore and Design<br />design<br />experience<br />Hack-a-thon<br />Move from Design to Build<br />build<br />
  26. Ecomo09: Process<br />Internal research and design workshops<br />Co-design project<br />Public sharing of design concepts<br />Similar to <br />MicroFutures<br />Hack-a-thon: apps and prototypes<br />Further development of concepts and apps<br />
  27. Ecomo09: Process<br />Co-design<br />Hack-a-thon<br />
  28. Ecomo09: Spaces<br />Physical <br />Virtual<br />
  29. Ecomo09: Information<br />Background<br />Initial ideas<br />Research<br />Outcome of internal workshops<br />Interviews with experts<br />Objectives<br />Brand<br />Vision of the future<br />Constraints<br />Design brief<br />Technical constraints<br />Opportunities<br />Technical assets (APIs,…)<br />Information facilitates focus and prioritisation.<br />
  30. Ecomo09: Tools<br />Communication<br />Public Blog<br />Twitter <br />Flickr<br />Design<br />Visual communicator<br />Stimulus material<br />Scenarios<br />Reuse<br />Code repository<br />Collaboration<br />Prioritisation techniques, e.g. dot democracy<br />Ownership<br />Legal framework (Creative Commons, Open Source)<br />Tools facilitate participation and creativity.<br />
  31. 3 concepts<br />Ecomo09: Outcome <br />
  32. 3 concepts<br />Ecomo09: Outcome<br />
  33. 8 prototypes<br />Ecomo09: Outcome<br />
  34. 1 new set of API<br />Ecomo09: Outcome<br />
  35. Ecomo09: Learnings<br />Adopt practices and tools of people you want to engage with<br />Platforms <br />Events<br />Photos by Tory Dunn<br />
  36. Ecomo09: Learnings<br />Users<br />Developers<br />More interaction<br />needed<br />
  37. Ecomo09: Learnings<br />It saved money – but we didn’t tell the business! <br />
  38. Mindset<br />Self-organisation<br />Passion for the topic<br />Share ideas and information <br />Info<br />People<br />Designers<br />Experts<br />Lead users<br />Developers<br />Background<br />Objectives<br />Constraints<br />Opportunities<br />Tools<br />Spaces<br />Design tools<br />Collaboration techniques<br />Communication tools<br />Repositories for reuse<br />Legal framework<br />Design studio<br />Hack-a-thon warehouse<br />Public online platform<br />Process<br />Co-design + hack-a-thon<br />People involved at different stages<br />Competition<br />
  39. Reflecting on the projects<br />
  40. Elements of open collaboration<br />Contribute<br />Connect<br />Core<br />Collaborate<br />Create<br />Charles Leadbeater, We-Think (2008) <br />
  41. Reflecting on the process<br />explore<br />Co-design<br />Close the loop between Explore and Design<br />Build on the projects<br />Neither project managed to inform product decisions in Vodafone<br />design<br />experience<br />Hack-a-thon<br />Move from Design to Build<br />build<br />
  42. How to go beyond co-design<br />
  43. Mindset<br />Info<br />People<br />Tools<br />Spaces<br />Process<br />
  44. Info<br />Information gives focus <br />If you want your participants to be like a design team, give them all the information a design team would need!<br />
  45. Pick tools and spaces that<br />facilitate creativity <br />Spaces<br />Tools<br />Provide visual design / sketch support<br />Provide access to sources of data (API) if you want people to create something tangible<br />
  46. Pick tools and spaces that<br />facilitate collaboration<br />Spaces<br />Tools<br />Hack-a-thons<br />Design studios<br />Retrospectives, dot democracy and other collaboration tools<br />
  47. People<br />Engage the right people<br />Who?<br />Why?<br />When?<br />Give strong incentives - ideally intrinsic motivation<br />
  48. Adapt the process<br />Process<br />Keep it flexible<br />Reflect<br />Experiment<br />
  49. Mindset<br />Practice the mindset<br />Collaborate<br />Be less protective about your ideas<br />Step back and facilitate<br />
  50. Mindset<br />Self-organisation<br />Collaborative decision-making<br />Passion for the topic<br />Share ideas and information <br />Info<br />People<br />Designers<br />Experts<br />Lead users<br />Stakeholders <br />Developers<br />Background<br />Objectives<br />Constraints<br />Opportunities<br />Tools<br />Spaces<br />Design tools<br />Collaboration techniques<br />Communication tools<br />Repositories for reuse<br />Legal framework<br />Design studio<br />Hack-a-thon warehouse<br />Public online platform<br />Private online platform<br />Process<br />Co-design + hack-a-thon<br />People involved at different stages<br />Competition<br />Sprints<br />Timeboxing<br />Clear tasks<br />Retrospectives<br />
  51. Challenges<br />‘Risk’ of openness<br />Ownership of ideas<br />Continuous engagement and motivation<br />Tangible outcomes and new ideas<br />Only relevant if you’re in-house?<br />
  52. open <br />collaboration<br />co-design<br />Awesome!<br />
  53. Awesome! <br />More and better ideas<br />Tangible outcomes<br />Perception of Vodafone<br />Relationships<br />Change internal perception of UX<br />We’re hiring more UX agencies for strategy work!<br />
  54. It was so much fun!<br />Photo ofJohanna by Kevin McDonagh http://www.flickr.com/photos/appletv/3942194437/<br />
  55. Thank you. Questions?<br />@bobbywatson<br />franco.papeschi@gmail.com<br />@johannakoll<br />kollmann.johanna@gmail.com<br />
  56. Resources<br />Hicks, Mark: Collaborate to Innovate? Getting Fresh Small Company Thinking into Big Company Innovation. Interactions, XVII.3 - May / June, 2010. http://interactions.acm.org/content/?p=1363Leadbetter, Charles: We-Think. Mass innovation, not mass production. Profile books, 2008. http://www.charlesleadbeater.net/orange-buttons/we-think.aspx<br />More about ecomo: http://tinyurl.com/betavine-sustainability<br />Thank you<br />MicroFutures team: Mark Hicks, Dug Falby<br />Ecomo 09 team: Tory Dunn<br />Heather Moore, Dan Appelquist, Steve Wolak, Tracey Lee-Joe, Richard Child, Bryce Ashdown, Phill Julian, Josh Ulm, FJ van Wingerde, Russell Sese<br />Sense Networks, Seren, BASH Studio, Sprung Studios <br />All our collaborators and hackers! <br />London IA community, Matthew Solle and the Vodafone UE team for valuable feedback on our dry-runs.<br />
  57. Beyond co-design<br />How open collaboration formats can enhance your design process<br />

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