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Product Camp 22 - how good ideas fail

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Some fantastic ideas are pitched...but die on the vine because they lack the support to succeed. And others are launched...but they fail to overcome internal obstacles to developing a culture of acceptance. This talk will discuss obstacles to internal buy-in, including facing political hurdles, the power of internal interviews, developing influential champions, and overcoming the cultural barriers to adoption.

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Product Camp 22 - how good ideas fail

  1. 1. © 2018, zeet consulting incorporated how good ideas fail annie hardy | founder and managing director @ergoannie | @PCAustin overcoming cultural obstacles to foster internal support +
  2. 2. we’re here because fantastic ideas can die on the vine. @ergoannie | @PCAustin
  3. 3. ...and sometimes, an absence of internal support is a key factor in their downfall. @ergoannie | @PCAustin
  4. 4. today: fostering internal support for good ideas @ergoannie | @PCAustin
  5. 5. internal buy-in can require: ● diplomacy. ● humility. ● listening ears. ● bourbon (or coffee). @ergoannie | @PCAustin
  6. 6. might i recommend: @ergoannie | @PCAustin
  7. 7. rapport+or = (taking time to build relationships with key stakeholders starts with listening, and ends with political progress) @ergoannie | @PCAustin
  8. 8. 5 steps to fostering internal support ● Secure a credible champion ● Face internal politics, head on ● Reveal hidden obstacles ● Use data to build consensus ● Craft a practical plan @ergoannie | @PCAustin
  9. 9. secure a credible champion ● Find your executive wingman or wingwoman ● Thank them for their time and valuable perspective ● Make the business case one-on-one ● Ask directly if they’ll help you sell the idea internally to their peers ○ Can you name drop? ● Get a list of staff that must buy-in for this to succeed ○ Ask what is important to each of these staffers ● Ask if they’ll make email introductions (if credibility is needed) ● Ask about specific political hurdles you must prepare to face ● Ask them what else you should know before you go into battle @ergoannie | @PCAustin
  10. 10. face internal politicians, one-on-one ● Schedule one-on-one interviews with political powers ● Act as an Ambassador of the idea ● Make sure they understand that their perspective is valued ● Listen to their concerns and opinions ● You can also validate information you’ve heard from other, but be cautious not to start a war ● Build findings report of conflicting opinions from different team members @ergoannie | @PCAustin
  11. 11. identify hidden user obstacles ● Conduct internal user/practitioner interviews ● Make sure they understand that their perspective is valued ● Build rapport and engender trust ○ Crucial, because barriers to adoption are often emotional ● Engage active listening ● *Then* segment and prioritize your internal audience ● Explore user journey and/or Jobs to be done ● Pay close attention to hidden obstacles (shadow mapping) ● Build findings report about potential internal obstacles @ergoannie | @PCAustin
  12. 12. use data to build executive consensus ● Schedule group meeting with executives ● Present Internal Perspective - quotes ● Present Market Perspective - quotes ● Present Facts and Figures ● Present Obstacles to Adoption ● Facilitate Conversation ● Identify Priorities ● Secure Budget @ergoannie | @PCAustin
  13. 13. before we proceed to the last step: “shadow mapping” is the term i use for revealing hidden obstacles. @ergoannie | @PCAustin
  14. 14. real quick: shadow mapping deciding what movie to see research what’s in theaters OBJECTIVE: decide on movie research what’s available to rent Google search Theater website fandango Netflix Redbox Prime Video mental task/ job to be done tools and/or resources @ergoannie | @PCAustin
  15. 15. real quick: shadow mapping deciding what movie to see research what’s in theaters OBJECTIVE: decide on movie research what’s available to rent listen to kids argue over movie steal phone away from son playing Minecraft Google search Theater website fandango Netflix Redbox Prime Video noise- cancelling headphones coin to flip iPad Macbook husband’s phone mental task/ job to be done tools and/or resources Shadow mapping is identifying the hidden emotional, cultural, or technical obstacles to someone doing the task you want them to do. It’s helpful when trying to prevent cultural factors from bringing projects to a full stop.try to remember that movie you saw on date night 6 months ago. @ergoannie | @PCAustin
  16. 16. craft a practical internal onboarding plan ● Develop internal messaging ● Develop internal training methods ● Develop internal enablement tools ● Consider establishing user champions or trainers ● Work with HR and Department Managers for roll out ● Test, Gather Results, Optimize, and Repeat @ergoannie | @PCAustin
  17. 17. key takeaways: ● Secure a credible champion ● Face internal politics, head on ● Reveal hidden obstacles ● Use data to build consensus ● Craft a practical plan @ergoannie | @PCAustin
  18. 18. annie hardy | founder and managing director | zeet insights, annie@zeetconsulting.com | @ergoannie | linkedin/com/in/anniehardy + ?

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