http://youtube.com/tatmobileui
Top trends shaping
the mobile market
2010-2015
http://youtube.com/tatmobileui
A TALE OF TWO MARKETS
Source: OVUM Outlook 2015
http://youtube.com/tatmobileui
THE DEATH OF THE FEATURE PHONE
Super phones Basic phones
= platforms = price
http://youtube.com/tatmobileui
DATA > 3G
http://youtube.com/tatmobileui
INTERNET > SCREEN
http://youtube.com/tatmobileui
A SPEAR AND A PLATFORM
Market education and
e2e control
Entry barrier
minimization
Commodit...
http://youtube.com/tatmobileui
3rd PARTY INNOVATION
http://youtube.com/tatmobileui
A DIGITAL CLOUD LIFE STYLE
http://youtube.com/tatmobileui
AND THE OLD LESSON STILL HOLDS TRUE
>
http://youtube.com/tatmobileui
THE PLATFORM WAR
http://youtube.com/tatmobileui
SUMMARY
1. Not one market
2. Data explosion forms pipelines
3. Platforms are content format...
http://youtube.com/tatmobileui
THANK YOU!
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Charlotta Falvin, TAT

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  • - consumers buy content formats, which ruins OEMs’ possibilities of differentiation as they need to be compliant.
    - test: what if the iPhone was all about web - what would be unique: brand and UI...
  • Charlotta Falvin, TAT

    1. 1. http://youtube.com/tatmobileui Top trends shaping the mobile market 2010-2015
    2. 2. http://youtube.com/tatmobileui A TALE OF TWO MARKETS Source: OVUM Outlook 2015
    3. 3. http://youtube.com/tatmobileui THE DEATH OF THE FEATURE PHONE Super phones Basic phones = platforms = price
    4. 4. http://youtube.com/tatmobileui DATA > 3G
    5. 5. http://youtube.com/tatmobileui INTERNET > SCREEN
    6. 6. http://youtube.com/tatmobileui A SPEAR AND A PLATFORM Market education and e2e control Entry barrier minimization Commoditizes the MNOs to data pipes Commoditizes the OEMs to hardware vendors
    7. 7. http://youtube.com/tatmobileui 3rd PARTY INNOVATION
    8. 8. http://youtube.com/tatmobileui A DIGITAL CLOUD LIFE STYLE
    9. 9. http://youtube.com/tatmobileui AND THE OLD LESSON STILL HOLDS TRUE >
    10. 10. http://youtube.com/tatmobileui THE PLATFORM WAR
    11. 11. http://youtube.com/tatmobileui SUMMARY 1. Not one market 2. Data explosion forms pipelines 3. Platforms are content formats 4. Apps & internet ruling
    12. 12. http://youtube.com/tatmobileui THANK YOU!

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