What are Information Services--2003 version


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What are Information Services--2003 version

  1. 1. LIB 640 Information Sources and Services Summer 2009 What Are Information Services? Defining Reference Service
  2. 2. 2 What are information services?  And what do they have to do with schools and libraries? July 6, 2009 Information Services
  3. 3. 3 Information Services  For the purposes of this class, we can define information services as any service intended to provide information for a client or user, or assist a client or user in finding information Information Services July 6, 2009
  4. 4. 4 Libraries traditionally provide reference services  reference services • All the functions performed by a trained librarian employed in the reference section of a library to meet the information needs of patron s (in person, by telephone, or electronically), including but not limited to answering substantive questions, instructing users in the selection and use of appropriate tools and techniques for finding information, conducting searches on behalf of the patron, directing users to the location of library resources, assisting in the evaluation of information, referring patrons to resources outside the library when appropriate, keeping reference statistics, and participating in the development of the reference collection. Information Services July 6, 2009
  5. 5. 5 What Is Reference?  Why Is It Important? • The goal of reference work is to meet people’s information needs. • Reference work includes finding out what information people need and using library resources to provide that information. • http://www.olc.org/Ore/1what.htm Information Services July 6, 2009
  6. 6. 6 Important reminder  Reference work is about people • those who need information and those who provide it. Reference service is providing information to meet the needs of the individual library users in your community. • Module 1 - People Information Services July 6, 2009
  7. 7. 7 What is the reference process?  The reference process includes the following: 1. Encouraging the patron to contact the library when there is an information need. 2. Finding out what the real information need is. 3. Finding the information that will meet the need. 4. Making sure the patron’s need really has been met. Information Services July 6, 2009
  8. 8. 8 Reference questions  Reference Question: • Any request by a library user for information or assistance in locating information • Frequently Used Library Terms Information Services July 6, 2009
  9. 9. 9 Then, there’s the reference interview  Reference interview? • In the reference process, knowing how to get the question is a critical step toward finding the right answer. Determining the real question is accomplished through the reference interview. The reference interview is a discussion between you and your patron. It involves asking the right questions and listening carefully to the answers. • Houston Area Library System HALS Reference123 Module 2..Questions The Reference Interview Information Services July 6, 2009
  10. 10. 10 Thought-provoking  According to Robert Taylor, the reference interview is • “one of the most complex acts of human communication,” for in this act “one person tries to describe for another person not something he knows, but rather something he does not know.” • “Question Negotiation and Information Seeking in Libraries,” College and Research Libraries 29 (May 1968): 180. Quoted in Tibbo, Helen. “ Learning to Love Our Users: A Challenge to the Profession .” 2002. Online at http://www.ils.unc.edu/tibbo/MAC Spring 2002.pdf Information Services July 6, 2009
  11. 11. 11 Communication with a Purpose  The reference librarian “is involved in diagnostic and prescriptive activity.” • “what people ask for [want] is often not what they really need. Thus, it is important to have the diagnostic session so that the client will be given the right information and will be successful.” • Robinson, William C. “ The Reference Interview.” Online at http://web.utk.edu/~wrobinso/590ref_interview.html Information Services July 6, 2009
  12. 12. 12 “Why can't they ask for what they want?”  Mary Ellen Bates: 1. They don't know the extent of your information resources. 2. They don't know how to ask for what they want. 3. They feel the information is too confidential to disclose fully. • “The Art of the Reference Interview.” Presentation at ONLINE WORLD, Sept. 15, 1997. Online at http://www.librarysupportstaff.com/refintviewbates.html Information Services July 6, 2009
  13. 13. 13 “Why can’t they ask for what they want?” 1. They aren’t really sure yet what they want. 2. They aren’t sure you can find the information. 3. They don’t think you understand the subject. • Bates, “The Art of the Reference Interview.” Information Services July 6, 2009
  14. 14. 14 Basic Considerations • The student may not know what to expect. • The “average” student may have no preknowledge of the type of resource(s) Ann Riedling that will answer his or her question. • The student’s communication skills may not be as refined as yours. • The student may not know the terminology (library lingo) used in the reference interview. • Riedling, Ann Marlow. “ Great Ideas for Improving Reference Interviews.” Book Report. 19.3 (Nov/Dec2000): 28-29. Information Services July 6, 2009
  15. 15. 15 Considerations, cont. 1. The student may lack knowledge about the subject, the assignment, or the usage policies of the SLMC. 2. The student may misinterpret your nonverbal or verbal cues. 3. The student may be fearful of you or frustrated about the question being raised. 4. Communications may become miscommunications when a student is unable to verbalize his or her information need. • Riedling, “Great Ideas.” Information Services July 6, 2009
  16. 16. 16 Miscommunication happens!  Examples: • Patron asks for information on “career.” Turned out he meant “Korea.” • After showing the patron several book about Buddhism, I realized that was not what he meant when he asked for information on Nirvana. • the Hawaiian volcano, Killer Whale • Miscommunications in Libraries. Now an archived site. • See also Weird library reference questions Information Services July 6, 2009
  17. 17. 17  Deep Reference Question • Yes, an actual question: If I ate only Cheetos, would I turn orange? • See all the posts labeled “Reference” made by The Liberry aka Amy or Marian The at http://lovetheliberry.blogspot.com/search/label/reference Information Services July 6, 2009
  18. 18. 18 Types of problems  Reference librarians are used to dealing with situations like these: • Homophones, a word the librarian interprets with one meaning while the user means the other: e.g., Wales/Whales; China/china. • user misunderstands and, in turn, conveys this misunderstanding to the librarian: i.e., “I need the book Catch Her in the Eye” (Catcher in the Rye) • user understands the concept but does not use the correct terms: i.e., I need the book, “Battle of the Planets” - (War of the Worlds) • Gale/ALISE Bibliographic Instruction Support Program. Instructional Module 2: Importance of the Reference Interview . No longer available online. Information Services July 6, 2009
  19. 19. 19 Oranges and Peaches: A Classic Article  Understanding Communication Accidents in the Reference Interview • In the reference transaction, the librarian must have a clear, complete understanding of the user’s information need before a satisfactory answer can be given. Often the question must be negotiated through a reference interview, where the librarian will attempt to clarify, expand, and perhaps repair the query as it is initially presented by the user. Information Services July 6, 2009
  20. 20. 20 Structure of the Interview  ORE Skills and steps in the reference interview: • Paraphrasing • Asking open questions • Clarifying • Verifying • Getting all the needed information (the 6 pieces of evidence) • Following up • Ending the interview • Reference Interview Module 2 http://www.olc.org/Ore/2interview.htm Information Services July 6, 2009
  21. 21. 21 Questioning Techniques  Types of questions: • Open • Clarifying • Paraphrasing • Verifying • Neutral • “Why” • Closed Information Services July 6, 2009
  22. 22. 22 What are neutral questions?  Neutral questions • “Neutral questions are open in form, avoid premature diagnosis of the problem, and structure the interview along dimensions universally important to users -- their gaps, their situations, the bridges they wish to construct, and the outcomes they wish to achieve.” • Dervin, B., & Dewdney, P. (1986). Neutral questioning: A new approach to the reference interview. RQ, 25 (4): 506-513. Abstract online at http://communication.sbs.ohio-state.edu/sense-making/art/artabsdervindewd Information Services July 6, 2009
  23. 23. 23 Uses of Neutral Questions  Used to discover the user’s motivation and objectives without asking “why” questions • What would you like to know about X? • How do you plan to use this information? • How would this information help you? • Freund, L. “ Question Negotiation in Online Searching .” Powerpoint presentation. Online at http://choo.fis.utoronto.ca/FIS/Courses/LIS1325/QuestionNego.pdf Information Services July 6, 2009
  24. 24. 24 Evidence Needed  What do you want to end up with at the conclusion of the interview? • Purpose • Deadline • Type and Amount • Who • Where • The Basic Question • 6 Pieces of Evidence. Houston Area Library System Reference Training Module 2. Online at http://www.hals.lib.tx.us/ref123/2evidence.htm Information Services July 6, 2009
  25. 25. 25 Ending the Interview  Close • Check if the question has been or can be answered with the material at hand. • Check to see if the person is satisfied at the moment. • Expressly offer additional help as needed. • Withdraw cordially. • “The Reference Interview: A Common-Sense Review.” Online at http://www.infopeople.org/training/past/2004/reference/ASCLAALAref_interview.pdf Information Services July 6, 2009
  26. 26. 26 Reference in the School Library  Types of interviews • Ready reference interviews • Include questions that can be answered with short factual information • Research project interviews • Involve in-depth coverage of a topic, often requiring the use of multiple sources • Readers’ advisory interviews • Recommending good leisure reading • Ann Riedling, Reference Skills for the School Library Media Specialist, 2nd ed. Information Services July 6, 2009
  27. 27. 27 Face-to-face Reference • Part of the joy of the reference interview is its tangible, tactile nature and the slow buildup as you gather enough information to begin the search process. You listen, question, and listen again; you pick up cues from gestures and facial expressions. • Schneider, Karen G. “ Internet Librarian: In Your Dreams: A Y2K Fantasy.” American Libraries December 1999. Online at http://archive.ala.org/alonline/netlib/il1299.html Information Services July 6, 2009
  28. 28. 28 Email Reference  Eileen Abels (1996) suggests that • every reference question should take between three exchanges -- the question by the patron, a summary of the question by the librarian, and a confirmation of the question by the patron -- and five -- the three already listed plus a second round of summarization by the librarian, and a confirmation by the patron. • Staley, Laura: “ E-Mail Reference: Experiences at City University.” PNLA Quarterly, 62.4 (Summer 1998). Online at http://www.pnla.org/quart/su98/staley.htm Information Services July 6, 2009
  29. 29. 29 Digital Reference  What is Digital Reference? • Digital reference services, also called “Ask-An-Expert” (or “AskA”) services, are Internet- based question and answer services that connect users (frequently members of the K-12 education community) with individuals who possess specialized subject or skill expertise. • Guidelines for Information Specialists of K-12 Digital Reference Service Information Services July 6, 2009
  30. 30. 30 What about virtual reference?  What is Virtual Reference? • Virtual reference is the provision of library reference services through digital or electronic information technology. In the case of Ask A Question (AAQ), it means that individuals are able to ask for and receive reference assistance at any time using any computer with Internet access, whether they are at home, at work, in the library or elsewhere. Information Services July 6, 2009
  31. 31. 31 Digital (or Virtual) Reference in School Libraries?  Virtual Reference @ Your Library • I believe school libraries and the students they serve have the most to gain from real-time online reference. The users, in this case students, are generally very comfortable with computers and with chat technology. In fact, many of them would rather chat online with a teacher or librarian than ask for help in person. • Sarah Houghton, “Virtual Reference @ Your Library” Knowledge Quest January/February 2005 Information Services July 6, 2009
  32. 32. 32 Examples of digital reference in a school situation?