1. LIB 620 Library ManagementFall 2011 Media and Technology Management
2. Media? What do you mean, media? Not mediums (that’s spiritualism)! Nor: When the media ask him [George W. Bush] a question, he answers, ‘Can I use a lifeline?’ ~ Robin Williams 2media1: a medium of cultivation, conveyance, or expression; especially: MEDIUM 2b1me·di·um2: a means of effecting or conveying something: b plural usually media (1) : a channel or system of communication, information, or entertainment 2
3. Library definition of Media? medium In information storage and retrieval, the physical substance or material on which data is recorded (parchment, paper, film, magnetic tape or disk, optical disk, etc.) or through which data is transmitted (optical fiber, coaxial cable, twisted pair, etc.). In a more general sense, the material or technical means by which any creative work is expressed or communicated, in print or nonprintformat. Plural: media. http://www.abc-clio.com/ODLIS/odlis_m.aspx#medium 3
4. How About Technology? A Definition of Technology The human process of applying resources to satisfy our wants and needs to extend our capabilities. Technology is defined above as the process we use to solve problems and extend our human capabilities. We can also think of technology as knowledge and as hardware (artifacts). http://cseserv.engr.scu.edu/NQuinn/ENGR019_301Winter2002/ADefinitionofTechnology.htm 4
5. Media and Technology Media are for communication Therefore, technology applications in media extend our communication capabilities In developing this site, we, the students of the Vancouver Film School-Multimedia, first had to define what the term media involved. It was our belief that the word itself implies the notion of communication. Therefore, anything that was once used to relay a message would be applicable. What is Dead Media?The Dead Media Projecthttp://student.vfs.com/~deadmedia/dedmedia.html 5
6. Dead Media? “. . . some media do, in fact, perish. Such as: the phenakistoscope. The teleharmonium. The Edison wax cylinder. The stereopticon. The Panorama. Early 20th century electric searchlight spectacles. Morton Heilig's early virtual reality. TelefonHirmondo. The various species of magic lantern. The pneumatic transfer tubes that once riddled the underground of Chicago. Was the Antikythera Device a medium? How about the Big Character Poster Democracy Wall in Peking in the early 80s? Never heard of any of these? Well, that's the problem. Bruce Sterling Dead Media Manifesto Read about dead media enthusiasts (“necronauts”) in a USA Today article Dead Media list tracks forgotten revolutions 6
12. What do libraries have to do with media? History of Libraries THE COLLECTION OF written knowledge in some sort of repository is a practice as old as civilization itself. About 30,000 clay tablets found in ancient Mesopotamia date back more than 5,000 years. Archaelogists have uncovered papyrus scrolls from 1300-1200bc in the ancient Egyptian cities of Amarna and Thebes and thousands of clay tablets in the palace of King Sennacherib, Assyrian ruler from 704-681bc, at Nineveh, his capital city. The name for the repository eventually became the library. Whether private or public, the library has been founded, built, destroyed and rebuilt. The library, often championed, has been a survivor throughout its long history and serves as a testament to the thirst for knowledge. Survivor: The History of the Library 12
13. Other library history sites Library History > Carnegie Libraries http://www.libraryhistorybuff.org/ http://memory.loc.gov/ 13 http://www.libraryhistory.org/
17. Applications of media & technology What are the applications of various types of media and technology in the classroom or the school library media center? Tablets Paper-based media Electronic media Multimedia Etc. 15
18. So, what is management, then? management, n. 1. a. Organization, supervision, or direction; the application of skill or care in the manipulation, use, treatment, or control (of a thing or person), or in the conduct of something. 16
19. What is media and technology management? Adapting the Oxford definition: Application of skill or care in the manipulation, use, treatment, or control of media and technology Basically, this is described in library jargon as: Collection management AKA Collection development 17
21. What about collection development? What is collection development? Collection development is a cycle that involves a number of phases that are repeated over time including establishing an area of need through some formal or information community and collection analysis, examining the existing collection for materials, developing a selection policy containing specific criteria, and recommending a set of materials that would address the need. Information Access & Delivery: School Library Collections 19
22. Another definition Defining Collection Development Collection development (also known as collection management, materials management, or information resources management) involves the identification, selection, acquisition, and evaluation of library resources (e.g., print materials, audiovisual materials, and electronic resources) for a community of users. 20
23. Standard requirements Program Management and Administration Candidates evaluate and select print, non-print, and digital resources using professional selection tools and evaluation criteria to develop and manage a quality collection designed to meet the diverse curricular, personal, and professional needs of students, teachers, and administrators. 2010 ALA/AASL Standards for Initial Preparation of School Librarians, Standard 5, Program Management and Administration: Element 5.1, p. 17. 21
24. Mission of media management To support the curriculum A collection is developed to meet the curriculum outcomes of the school and to support literacy achievement and lifelong learning goals. This means that collection development serves the instructional goals of the school library program and the classroom teachers’ curriculum. These collections don’t just happen with everyone throwing in a few resources; they must be planned and developed by someone with training and expertise, not only in finding and acquiring quality resources, but in integrating those resources into the school’s curriculum. Ray Doiron, An Administrator’s Guide to Collection Development 22 Quoted in High School Libraries in Nova Scotia, Collection Development
27. Components of collection management . . . [the] management of print and physical audiovisual resources . . . can be organized into the following, semichronological, areas: 25
28. An important point Create a collection development plan (or strengthen an existing one)! 26
29. A plan is like a policy Why have a policy? It clarifies policy decisions It provides a forum for limited and specific conversations with faculty members A written policy can also provide a basis for institutional continuity over time and through personnel changes. a policy that is regularly reviewed and updated can help the curator weather the vicissitudes of budget woes A Practical Approach to Writing a Collection Development Policy 27
30. The functions of a policy Use as a planning document Use as a selection tool Use as a means of protection Use as a decision-making tool Writing a Collection Development Policy 28
31. Elements of the Collection Development Policy Community Profile Community Needs Assessment Collection Goals Selection Responsibility Selection Criteria Acquisitions Collection Evaluation and Assessment Weeding Reconsideration of Library Materials Policy Review and Revision 29
33. What about technology? How do teacher librarians use technology? The teacher librarian uses technology for information, instruction, administration, collaboration, and communication. Information Instruction Administration Collaboration Communication Overview: Technology & the Learning Community 31
34. Technology includes Web 2.0 Blogs and podcasts, oh my! Blogs and podcasts are changing the way we interact with information on the Internet . . . These are part of a reinvention of the Internet, referred to as Web 2.0, which is focused on using Internet technologies to connect people and information. While the idea as a whole extends into social bookmarking, collaborative development, and other tools, Web 2.0 is firmly rooted in the basic ideas of blogs. 32 Read Harris’s blog Infomancy
![Media? What do you mean, media? Not mediums (that’s spiritualism)! Nor: When the media ask him [George W. Bush] a question, he answers, ‘Can I use a lifeline?’ ~ Robin Williams 2media1: a medium of cultivation, conveyance, or expression; especially: MEDIUM 2b1me·di·um2: a means of effecting or conveying something: b plural usually media (1) : a channel or system of communication, information, or entertainment 2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)