What Is Twitter


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This is an overview of Twitter and some of the many value-adding applications. It's not a how-to or a description of corporate value of Twitter, just an introduction.

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  • This is an introduction to Twitter and some related services; it doesn’t aim to look at corporate use of Twitter or provide any “how to” advice. Biz Stone is the founder of Twitter.com
  • These 3 points are the reason Twitter has become so valued
  • For those who like flowcharts, this shows how tweets work between people. Twitter is about dialog, it is about social interaction.
  • September 2010 stats
  • Twitter.Com is by far the most popular place people tweet, says
  • A page the public sees is different to what you see when signed into Twitter.com
  • This is what a user sees when logged in
  • People you follow are listed on Twitter.com; you can also add them to lists, interact with their latest posts, etc on this page. You can also follow other people’s lists
  • Some glossaries are a bit silly and not worth reading; these terms are probably of most use Most Twitter clients have inbuilt functions to retweet or reply, etc.
  • Twitter is new, but the reasons for twitter are not; people ask questions and tell stories
  • Because Twitter sends only text, messages are very small in terms of file size.
  • Most journalists depend on Twitter for finding news
  • Graph shows tweet broke earthquake news seconds after it happened, 3 mins before TV and nearly 10mins before AP news service
  • Spam tweet levels below 1% (March 2010) says Twitter
  • Features of Tweetdeck; main benefit is ability to display columns and display of other social networks eg. Facebook. LinkedIn
  • HootSuite lets teams share use of accounts – multiple permission levels & multiple accounts allowed
  • Twitterfall lets you track several searches, hashtags, etc in real time. Good for live events too (presentation mode) Colour coding shows different streams
  • Oneforty.com (named after 140 character limit) provides an index to the hundreds of Twitter-related apps & services
  • #FF = ‘Follow Friday’; a hashtag people use on Fridays to recommend people worth following
  • API = Application Programming Interface, the way programs can hook into tweets and the data they contain Over 70,000 program calls to Twitter API per second
  • It’s possible to add code to shortened links and track website visits referred by Twitter. Some claims about the reach of tweets should be taken with skepticism
  • Most options offered by services like these are being incorporated into Twitter applications and the new Twitter.com page design
  • From September 2010 Twitter added more features previously only available elsewhere, eg. inline video, incorporated search, user profile info
  • These are some high-level resources about Twitter. Last link is for Victorian Government only.
  • What Is Twitter

    1. 1. What is ? "The messaging system we didn't know we needed till we had it" - Biz Stone
    2. 2. What does Twitter do? <ul><li>Broadcasts messages of 140 characters </li></ul><ul><li>People who follow you receive your messages </li></ul><ul><li>You receive the messages of those who you follow </li></ul>
    3. 3. The Twitter message process Someone following you You! Someone you follow # followers # updates update # following update
    4. 4. It’s popular! <ul><li>145 million user accounts </li></ul><ul><li>90 Million Tweets per day </li></ul><ul><li>Traffic to Twitter.com up 100% this year </li></ul><ul><li>Twitter users on mobile devices are up 250% </li></ul><ul><li>Australian audience growth of 400% in 2009; >30% have visited Twitter.com </li></ul>
    5. 5. <ul><li>Twitter website twitter.com </li></ul><ul><li>Other websites </li></ul><ul><li>By phone (SMS) </li></ul><ul><li>By smartphone app’s </li></ul><ul><li>One of the many clients: </li></ul>There are lots of ways to tweet <ul><ul><li>TweetDeck, Tweetie, Twhirl, Seesmic, Twitpic, Echofon, Twitteriffic, Gowalla, Paper.li, Twittelator, Twidroid, UberTwitter, Tumblr, Shareaholic, etc, etc … </li></ul></ul>
    6. 6. Icons of the people I follow My lists (of people I follow) My posts My bio A public page on Twitter.com
    7. 7. List of messages of people I follow – my ‘stream’ Private direct messages My lists (of people I follow) Where I post my updates A ‘logged in’ view of the same page # followers: 177 # updates: 550 # following: 141
    8. 8. Lists on Twitter Full listing of people I follow (and their latest post) Icons lead to profile pages Create lists with your own categories You can also follow other people’s lists
    9. 9. Some Twitter jargon <ul><li>The hashtag: # tag a conversation for easy search, following and categorisation </li></ul><ul><ul><li>e.g. #conferencename , #companyname , #anysubject </li></ul></ul><ul><li>The @ symbol (reply) use @joffaboy [message] to send a public, direct message to joffaboy </li></ul><ul><li>DM or ‘direct message’ begin the message with D joffaboy to send it privately to me </li></ul><ul><li>RT or ‘retweet’ resending someone else’s tweet (your followers see it too) </li></ul><ul><li>and many more … see Twitter’s official glossary: http://bit.ly/a6FDLi </li></ul><ul><li>Applications have inbuilt tools to retweet, reply, etc.: </li></ul>
    10. 10. Why use Twitter?
    11. 11. <ul><li>You can share </li></ul><ul><ul><li>what you are doing </li></ul></ul><ul><ul><li>corporate news </li></ul></ul><ul><ul><li>other people’s news </li></ul></ul><ul><ul><li>interesting links </li></ul></ul><ul><ul><li>good news stories </li></ul></ul><ul><ul><li>emergency info </li></ul></ul><ul><ul><li>… and more </li></ul></ul><ul><li>in a very small message </li></ul>Why Tweet?
    12. 12. <ul><li>Twitter is micro blogging </li></ul><ul><li>Twitter is social messaging </li></ul><ul><li>Twitter is a source of news </li></ul><ul><li>Twitter is social media marketing </li></ul>What is Twitter for?
    13. 13. … for mundane reasons
    14. 14. … and important
    15. 15. <ul><li>Trust can be misplaced (fake accounts, spammers, dodgy links, identity theft) </li></ul><ul><li>You don’t get to choose who follows you </li></ul><ul><li>You can follow anyone you want </li></ul><ul><li>All your messages are public </li></ul><ul><li>Everyone can see who you are following </li></ul><ul><ul><li>Unless… </li></ul></ul><ul><ul><ul><li>You make your account secured </li></ul></ul></ul><ul><ul><ul><li>You send direct private messages </li></ul></ul></ul>Some warnings
    16. 16. Twitter clients: TweetDeck My stream @deecdnews stream mentions My list’s stream Search term stream
    17. 17. Twitter clients: HootSuite
    18. 18. Twitter clients: Twitterfall
    19. 19. Lots of other tools
    20. 20. Who to follow? <ul><li>Twitter.com and other sites provide recommendations </li></ul><ul><li>Follow people (or lists ) that trusted tweeple follow </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Check out #FF (Follow Friday) recommendations </li></ul><ul><li>Use a recommendation tool (e.g. see http://oneforty.com/category/Find%20People or http:// klout.com , http://wefollow.com/ ) </li></ul>
    21. 21. The Twitter API Over 70,000 program calls to the Twitter API per second API = Application Programming Interface
    22. 22. Metrics for Twitter
    23. 23. <ul><li>http:// maps.google.be/maps?f = q&source = s_q&hl = nl&geocode =&q= brussel&sll =50.805935,4.432983&sspn=4.936731,11.074219&ie=UTF8&ll=50.839227,4.354191&spn=0.019269,0.043259&z=15 </li></ul><ul><li>http://bit.ly/b8Em5z </li></ul><ul><li>Short URLs are now built into Twitter </li></ul>20 140 TinyURL.com Short URLs = more words Bit.ly Goo.gl Ow.ly Is.gd Tiny.cc
    24. 24. Embedded images and video yfrog.com twitpic.com TweetPhoto.com Pikchur.com Picktor.com twixtr.com fotki.com <ul><li>Embedded images and video now built into Twitter </li></ul>
    25. 25. New features for Twitter.com
    26. 26. The future …
    27. 27. <ul><li>Where else to go? </li></ul><ul><li>Wikipedia http:// en.wikipedia.org /wiki/Twitter </li></ul><ul><li>Twitter http://support.twitter.com/groups/31-twitter-basics </li></ul><ul><li>Mashable http://mashable.com/guidebook/twitter/ </li></ul><ul><li>Delicious http:// www.delicious.com /popular/twitter </li></ul><ul><li>Alltop (Twitter news) http:// twitter.alltop.com / </li></ul><ul><li>Victorian Government on Twitter: http://www.vic.gov.au/social-media.html </li></ul><ul><li>Government 2.0 Toolbox Twitter Guide http://bit.ly/c6dHGz </li></ul><ul><li>VPS Hub (Twitter wiki) http://www.intranet.vic.gov.au/connect/government-20-action-plan/wiki/vicgov-twitter </li></ul>