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What Is Twitter


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This is an overview of Twitter and some of the many value-adding applications. It's not a how-to or a description of corporate value of Twitter, just an introduction.

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What Is Twitter

  1. 1. What is ? "The messaging system we didn't know we needed till we had it" - Biz Stone
  2. 2. What does Twitter do? <ul><li>Broadcasts messages of 140 characters </li></ul><ul><li>People who follow you receive your messages </li></ul><ul><li>You receive the messages of those who you follow </li></ul>
  3. 3. The Twitter message process Someone following you You! Someone you follow # followers # updates update # following update
  4. 4. It’s popular! <ul><li>145 million user accounts </li></ul><ul><li>90 Million Tweets per day </li></ul><ul><li>Traffic to up 100% this year </li></ul><ul><li>Twitter users on mobile devices are up 250% </li></ul><ul><li>Australian audience growth of 400% in 2009; >30% have visited </li></ul>
  5. 5. <ul><li>Twitter website </li></ul><ul><li>Other websites </li></ul><ul><li>By phone (SMS) </li></ul><ul><li>By smartphone app’s </li></ul><ul><li>One of the many clients: </li></ul>There are lots of ways to tweet <ul><ul><li>TweetDeck, Tweetie, Twhirl, Seesmic, Twitpic, Echofon, Twitteriffic, Gowalla,, Twittelator, Twidroid, UberTwitter, Tumblr, Shareaholic, etc, etc … </li></ul></ul>
  6. 6. Icons of the people I follow My lists (of people I follow) My posts My bio A public page on
  7. 7. List of messages of people I follow – my ‘stream’ Private direct messages My lists (of people I follow) Where I post my updates A ‘logged in’ view of the same page # followers: 177 # updates: 550 # following: 141
  8. 8. Lists on Twitter Full listing of people I follow (and their latest post) Icons lead to profile pages Create lists with your own categories You can also follow other people’s lists
  9. 9. Some Twitter jargon <ul><li>The hashtag: # tag a conversation for easy search, following and categorisation </li></ul><ul><ul><li>e.g. #conferencename , #companyname , #anysubject </li></ul></ul><ul><li>The @ symbol (reply) use @joffaboy [message] to send a public, direct message to joffaboy </li></ul><ul><li>DM or ‘direct message’ begin the message with D joffaboy to send it privately to me </li></ul><ul><li>RT or ‘retweet’ resending someone else’s tweet (your followers see it too) </li></ul><ul><li>and many more … see Twitter’s official glossary: </li></ul><ul><li>Applications have inbuilt tools to retweet, reply, etc.: </li></ul>
  10. 10. Why use Twitter?
  11. 11. <ul><li>You can share </li></ul><ul><ul><li>what you are doing </li></ul></ul><ul><ul><li>corporate news </li></ul></ul><ul><ul><li>other people’s news </li></ul></ul><ul><ul><li>interesting links </li></ul></ul><ul><ul><li>good news stories </li></ul></ul><ul><ul><li>emergency info </li></ul></ul><ul><ul><li>… and more </li></ul></ul><ul><li>in a very small message </li></ul>Why Tweet?
  12. 12. <ul><li>Twitter is micro blogging </li></ul><ul><li>Twitter is social messaging </li></ul><ul><li>Twitter is a source of news </li></ul><ul><li>Twitter is social media marketing </li></ul>What is Twitter for?
  13. 13. … for mundane reasons
  14. 14. … and important
  15. 15. <ul><li>Trust can be misplaced (fake accounts, spammers, dodgy links, identity theft) </li></ul><ul><li>You don’t get to choose who follows you </li></ul><ul><li>You can follow anyone you want </li></ul><ul><li>All your messages are public </li></ul><ul><li>Everyone can see who you are following </li></ul><ul><ul><li>Unless… </li></ul></ul><ul><ul><ul><li>You make your account secured </li></ul></ul></ul><ul><ul><ul><li>You send direct private messages </li></ul></ul></ul>Some warnings
  16. 16. Twitter clients: TweetDeck My stream @deecdnews stream mentions My list’s stream Search term stream
  17. 17. Twitter clients: HootSuite
  18. 18. Twitter clients: Twitterfall
  19. 19. Lots of other tools
  20. 20. Who to follow? <ul><li> and other sites provide recommendations </li></ul><ul><li>Follow people (or lists ) that trusted tweeple follow </li></ul><ul><li>Ask for recommendations </li></ul><ul><li>Check out #FF (Follow Friday) recommendations </li></ul><ul><li>Use a recommendation tool (e.g. see or http:// , ) </li></ul>
  21. 21. The Twitter API Over 70,000 program calls to the Twitter API per second API = Application Programming Interface
  22. 22. Metrics for Twitter
  23. 23. <ul><li>http:// = q&source = s_q&hl = nl&geocode =&q= brussel&sll =50.805935,4.432983&sspn=4.936731,11.074219&ie=UTF8&ll=50.839227,4.354191&spn=0.019269,0.043259&z=15 </li></ul><ul><li> </li></ul><ul><li>Short URLs are now built into Twitter </li></ul>20 140 Short URLs = more words
  24. 24. Embedded images and video <ul><li>Embedded images and video now built into Twitter </li></ul>
  25. 25. New features for
  26. 26. The future …
  27. 27. <ul><li>Where else to go? </li></ul><ul><li>Wikipedia http:// /wiki/Twitter </li></ul><ul><li>Twitter </li></ul><ul><li>Mashable </li></ul><ul><li>Delicious http:// /popular/twitter </li></ul><ul><li>Alltop (Twitter news) http:// / </li></ul><ul><li>Victorian Government on Twitter: </li></ul><ul><li>Government 2.0 Toolbox Twitter Guide </li></ul><ul><li>VPS Hub (Twitter wiki) </li></ul>