Joe Zandstra

Singapore Singapore

Creative Director APAC - Vertic

Technology / Software / Internet

Digital Creative Director, strategist and user experience specialist with over 17 years of interactive experience at a management level in London, New York and Asia. My focus is on user-centric, product, user experience and marketing strategies regionally and globally for major brands such as E*TRADE, Nautica, Hilton, HP and Nokia. Over the years, I have garnered a number of awards including a Cannes Cyber Lion, EFFIEs, One Club Silver Pencils and a number of local awards. Beginning my career in 1995, I led (and participated in) the design and front-end coding for some of the world's very first major corporate websites (Manchester United, Channel 4 UK, Boots UK). Very early on, I was ins...