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Pubcon Austin 2013: Using Social Networks to Create, Distribute, and Kick-Ass at Content

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My Pubcon Austin 2013 talk on using Social Media to create and distribute your content.

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Pubcon Austin 2013: Using Social Networks to Create, Distribute, and Kick-Ass at Content

  1. 1. Presentation Title HereUsing Social Networks to Tony WrightCreate,Founder, Wright IMC and Kick-Ass at Content CEO & Distribute, Joe Youngblood Senior SEO Strategist
  2. 2. Social + Content = SEO
  3. 3. Creating Content
  4. 4. Creating Content: Use Your Tools
  5. 5. Creating Content: Your target audience… listen to them
  6. 6. Seriously, LISTEN.
  7. 7. Creating Content: Competitors, spy on them
  8. 8. Boring Industry?Content creation is not THAT hard
  9. 9. Example: Veterinarians
  10. 10. 2,000+ upvotes, front page of Reddit
  11. 11. Example: Geek Culture & Easter Egg
  12. 12. Example: Geek Culture & Easter Egg
  13. 13. Example: Geek Culture & Easter Egg
  14. 14. Example: Geek Culture & Easter Egg
  15. 15. Example: Geek Culture & Easter Egg
  16. 16. Facebook Graph Search: Use for ContentDOMINATION
  17. 17. Graph Search Mission: Conquer Old Spice
  18. 18. Facebook Graph Search: This is useless…
  19. 19. Facebook Graph Search: But wait.. There’smore
  20. 20. Facebook Graph Search: Oh, this looksinteresting.
  21. 21. Facebook Graph Search: ……… I did someresearch here, sorry I can’t show that. Sohere’s a cat with a beer on its head
  22. 22. Facebook Graph Search: Mother. Of. God.
  23. 23. Facebook Graph Search: How the resultsare organized
  24. 24. Facebook Graph Search: Excel at it
  25. 25. Facebook Graph Search: Getting YourCompetitors Fans’ Attention…
  26. 26. Do A Space Dive
  27. 27. Do A Space Dive
  28. 28. Can’t Do a Space Dive?Do an Anti-Space Dive
  29. 29. I don’t have time for this, find me after thesession if you are interested in:Real Time Content Marketing• Oreos• Burger King• MTV
  30. 30. Content Distribution: Make it fly
  31. 31. Content Distribution: If you’re not buying adson social networks…
  32. 32. Paid Content Promotion: Stumbleupon
  33. 33. Paid Content Promotion: Reddit Ads
  34. 34. Paid Content Promotion: Reddit Results 1
  35. 35. Paid Content Promotion: Reddit Results 2
  36. 36. Paid Content Promotion: Before
  37. 37. Paid Content Promotion: After
  38. 38. BONUS! BREAKING! NEW!
  39. 39. BONUS! BREAKING! NEW!• Imgur.com, a popular image hosting site, just quietly rolled out sponsored image posts on their new home page.• Reaches 3.8billion views per month• $0.10/view of your image• Currently need $10k to $15k – Will be flexible• Self-serve portal coming at end of March
  40. 40. QnA With Imgur’s Matt
  41. 41. What About Outreach? Not in this session…Campaign Development for Content Marketingat 1:30 w/ Jenneva Vargas, Steve Floyd, &Christina Zila
  42. 42. FINSTAY IN CONTACTmore aweseness tocome from theWrightIMC teamTwitter:@YoungbloodJoeBlog:WrightIMC.com/blog

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