sponsorshipu



                        30,000
                        30 000 Foot View of
                               ...
About The Speaker

  Joey Di it l
  J    Digital                        I’m Joe “Joey Digital” Womack III – currently Foun...
SPONSORSHIP IS EVIL

It implies you are
looking for someone to
foot the bill.
Partnerships are
reciprocal, sponsorship
is ...
it’s a new day…
JOBS
ARE
ON
THE
LINE


                  Tirrell Whittley (@liquidsoulmedia) | Principal at Liquid Soul Me...
IDEAS ARE
WORTHLESS
                        only thing that
                        matters is
                        exe...
assume you have 30 competitors. assume half of them
have more money than you do. assume they’re ahead of
you. d ’t worry w...
BE A RISK TAKER
if you’re not willing to proceed with the
   you re
event without funding, why should a
brand take a risk ...
want more money?

                       DECREASE YOUR
www.sponsorshipu.org
                        ASSUMPTIONS         So...
think of the relationship as a
       investment…not a sponsorship

  CREATE A SCENARIO
WHERE THEY GET THEIR
        MONEY...
the
th more you
need the money….
THE LESS
LIKELY YOU ARE
TO GET IT



  www.sponsorshipu.org   Source: Babak Nivi
constraints spur creativity
                  creativity.
 bad economies demand it.
INNOVATION IS EASIER
WHEN THE
ALTERNAT...
just because you’re getting a lot of “no’s” today …
             you re                   no s

DOESN’T MEAN YOU’LL GET A
...
leave your emotions




                          AT HOME




   www.sponsorshipu.org
there’s a delicate balance between vision and irrational belief…




Source: Simon Simeonov
Bottom Line

• Remember: traction, traction, traction…
• Did I mention you need traction?
• Now is the time to gain tracti...
Contact

Download Entire 64 Slide Version For Free:
          www.sponsorshipu.org

               Questions:
            ...
FAME PR Presentation - 30,000 Foot View of Acquiring Event Sponsorship: The 30,000 Foot View
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FAME PR Presentation - 30,000 Foot View of Acquiring Event Sponsorship: The 30,000 Foot View

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Presentation on the basics of sponsorship for the Garner Circle's F.A.M.E. PR 101 Workshop

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FAME PR Presentation - 30,000 Foot View of Acquiring Event Sponsorship: The 30,000 Foot View

  1. 1. sponsorshipu 30,000 30 000 Foot View of Vi w Acquiring Event Sponsorship: T H E 3 0 , 0 0 0 F O O T V I E W Sponsorship U F.A.M.E. PR 101 March 6th, 2010 www.sponsorshipu.org - The Business School for Event Organizers
  2. 2. About The Speaker Joey Di it l J Digital I’m Joe “Joey Digital” Womack III – currently Founder @joeydigital of digitalguestlist.com. I started planning events 10 Learn more at http://joeydigital.me years ago in college, and have planned/executed over 75 events touching approx. 50,000 people. I’ve also gained a ton of experience through digitalguestlist.com where we’ve advertised 4,000 events across the nation over the last 7.5 years. Methodologies I Use: •Wildfire Marketing •Social Media Companies I’ve Worked With Recently: C i ’ k d i h l •Diageo (Crown Royal, Ciroc) •Tradition Presented By New Era •Ford M t C F d Motor Company www.sponsorshipu.org 2
  3. 3. SPONSORSHIP IS EVIL It implies you are looking for someone to foot the bill. Partnerships are reciprocal, sponsorship is selfish and one- sided. If no one but you wins, then don't expect the sponsor to sign on f the next i for h event. Partnerships/Partners always come back… back Source: Leontyne Brown, Brand Jordan www.sponsorshipu.org Former National Advertising Director
  4. 4. it’s a new day… JOBS ARE ON THE LINE Tirrell Whittley (@liquidsoulmedia) | Principal at Liquid Soul Media
  5. 5. IDEAS ARE WORTHLESS only thing that matters is execution. www.sponsorshipu.org
  6. 6. assume you have 30 competitors. assume half of them have more money than you do. assume they’re ahead of you. d ’t worry when th l don’t h they launch b f h before you d do…. EVERY OVERNIGHT SUCCESS STORY IS THE RESULT OF YEARS OF SUSTAINED, FOCUSED SUSTAINED EXECUTION Source: Babak Nivi
  7. 7. BE A RISK TAKER if you’re not willing to proceed with the you re event without funding, why should a brand take a risk with you?
  8. 8. want more money? DECREASE YOUR www.sponsorshipu.org ASSUMPTIONS Source: Steve Blank
  9. 9. think of the relationship as a investment…not a sponsorship CREATE A SCENARIO WHERE THEY GET THEIR MONEY BACK
  10. 10. the th more you need the money…. THE LESS LIKELY YOU ARE TO GET IT www.sponsorshipu.org Source: Babak Nivi
  11. 11. constraints spur creativity creativity. bad economies demand it. INNOVATION IS EASIER WHEN THE ALTERNATIVE IS DEATH Source: Babak Nivi
  12. 12. just because you’re getting a lot of “no’s” today … you re no s DOESN’T MEAN YOU’LL GET A “NO” TOMORROW www.sponsorshipu.org Source: Venture Hacks
  13. 13. leave your emotions AT HOME www.sponsorshipu.org
  14. 14. there’s a delicate balance between vision and irrational belief… Source: Simon Simeonov
  15. 15. Bottom Line • Remember: traction, traction, traction… • Did I mention you need traction? • Now is the time to gain traction • Create a repeatable partnership model • Focus on ROI • Develop relationships with decision decision- makers • C t an awesome wrap-up report with Create t ith facts to prove your worth www.sponsorshipu.org 15
  16. 16. Contact Download Entire 64 Slide Version For Free: www.sponsorshipu.org Questions: me@joeydigital.me @j di it l Send Questions/Comments on Twitter: @sponsorshipu Say Hello: @joeydigital j y g 16

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