Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Target & Track Your UsersPresentation to P&G - MediacomJoey Chee | Creative Services Director, SEADenise Tan | Regional Ac...
Smart Versioning     Targeting                  Retargeting                      Optimization                             ...
TargetingRe-targetingOptimization             © 2011 MediaMind | A division of DG | All rights reserved
Personalize local messages  ▸   Local store information and contacts  ▸   Local weather  ▸   Local products  ▸   Local sto...
TargetingRe-targetingOptimization             © 2011 MediaMind | A division of DG | All rights reserved
The worst mistakebusinesses can make in modern marketing isallowing customers to    slip off the radar              © 2011...
© 2011 MediaMind | A division of DG | All rights reserved
Let’s meet David & Susan…                            © 2011 MediaMind | A division of DG | All rights reserved
After, Susan exposed to the ad…                                  © 2011 MediaMind | A division of DG | All rights reserved
2 week later…Make Use Of Owned Data                         © 2011 MediaMind | A division of DG | All rights reserved
Brand Audience Segmentation▸ Beauty & Grooming     Shampoo     Shaver     SkinCare     Etc…▸ Household Care     Detergents...
Targeted Frequency        New Customer,Group A Rich            Group B   Product       Group C                            ...
TargetingRe-targetingOptimization             © 2011 MediaMind | A division of DG | All rights reserved
Smarter Optimization                      Geography                                                          ▸   Examples:...
Geo-Optimization Optimize to best performing products, offers or ad versions                      PER geo-location        ...
Retargeting Optimization              Retargeting Business Rules can be                                        configured ...
Automatic Success Driver          Average Lift in Conversion Rates (6 months)      Auto-Optimized Campaign   Weeks   Manua...
Smart Versioning Premium FeaturesEffective, Time-Saving Features                           In order to effectively        ...
Q&A      © 2010 MediaMind Technologies Inc. | All rights reserved      © 2011 MediaMind | A division of DG
www.mediamind.com                     Joey.Chee@mediamind.com /                      denise.tan@mediamind.com@mediamind_ch...
Upcoming SlideShare
Loading in …5
×

Target & track your users p&g - edited version

1,307 views

Published on

Published in: Technology, Business
  • Be the first to comment

Target & track your users p&g - edited version

  1. 1. Target & Track Your UsersPresentation to P&G - MediacomJoey Chee | Creative Services Director, SEADenise Tan | Regional Account Manager, APAC © 2011 MediaMind | A Division of DG | All rights reserved
  2. 2. Smart Versioning Targeting Retargeting Optimization ▸ By click/conversion ▸ By engagement▸ To geo-location ▸ To site visits ▸ By geo-location▸ To publisher keyword ▸ To ad engagement ▸ By demographics▸ To demographics ▸ To ad exposure ▸ By publisher keyword Creative Production Tools © 2011 MediaMind | A division of DG | All rights reserved
  3. 3. TargetingRe-targetingOptimization © 2011 MediaMind | A division of DG | All rights reserved
  4. 4. Personalize local messages ▸ Local store information and contacts ▸ Local weather ▸ Local products ▸ Local store promotion ▸ Local couponFor P&G, Smart Versioningcan be utilised to save costson production of bannersacross the markets.With the localised SV banners,set them to be adserved basedon Geo Targeting from MM. © 2011 MediaMind | A division of DG | All rights reserved
  5. 5. TargetingRe-targetingOptimization © 2011 MediaMind | A division of DG | All rights reserved
  6. 6. The worst mistakebusinesses can make in modern marketing isallowing customers to slip off the radar © 2011 MediaMind | A division of DG | All rights reserved
  7. 7. © 2011 MediaMind | A division of DG | All rights reserved
  8. 8. Let’s meet David & Susan… © 2011 MediaMind | A division of DG | All rights reserved
  9. 9. After, Susan exposed to the ad… © 2011 MediaMind | A division of DG | All rights reserved
  10. 10. 2 week later…Make Use Of Owned Data © 2011 MediaMind | A division of DG | All rights reserved
  11. 11. Brand Audience Segmentation▸ Beauty & Grooming Shampoo Shaver SkinCare Etc…▸ Household Care Detergents Diapers © 2011 MediaMind | A division of DG | All rights reserved
  12. 12. Targeted Frequency New Customer,Group A Rich Group B Product Group C Group D Sample Experience Contest – Data Redemption Information Capture End of the Funnel Consumer Purchase Cycle © 2011 MediaMind | A division of DG | All rights reserved
  13. 13. TargetingRe-targetingOptimization © 2011 MediaMind | A division of DG | All rights reserved
  14. 14. Smarter Optimization Geography ▸ Examples: Version 1 Version 2 Version 3 Age ▸ Target Audience Group 1 Conversion Rate Previous Version Version Version 4 5… …10000 Exposure (to Geo: Singapore Site, Ad, or Video) Has Clicked on the banner Target Success: Conversion Rate Audience Optimizes to best performing version per ‘Target Click Group Audience Group’ for a single placement or across Rate Income ▸ Target Audience placements multiple Group 2 Engagement Geo: Indonesia Rate Language Has dwelled with the banner Version 1 Version 2 Version 3 Success: Engagement Rate Version Version Version 4 5… …10000 Interest Category (Sports, Finance, Etc) © 2011 MediaMind | A division of DG | All rights reserved
  15. 15. Geo-Optimization Optimize to best performing products, offers or ad versions PER geo-location © 2011 MediaMind | A division of DG | All rights reserved
  16. 16. Retargeting Optimization Retargeting Business Rules can be configured for each campaign Version #1: Version #2 : Version #3 :1. Audience visits site2. Spend time on the site3. Optimize between best performing retargeted message © 2011 MediaMind | A division of DG | All rights reserved
  17. 17. Automatic Success Driver Average Lift in Conversion Rates (6 months) Auto-Optimized Campaign Weeks Manually Targeted Campaign © 2011 MediaMind | A division of DG | All rights reserved
  18. 18. Smart Versioning Premium FeaturesEffective, Time-Saving Features In order to effectively target or optimize a campaign, you need the ability to define many versions and their attributes…quickly ▸ Make mass changes to banner ▸ Enables xml data feed to variations via excel and bulk update and dictate the ad upload for automatic content application to campaign ▸ Update product / offers based on what’s “hot” on e-commerce sites © 2011 MediaMind | A division of DG | All rights reserved
  19. 19. Q&A © 2010 MediaMind Technologies Inc. | All rights reserved © 2011 MediaMind | A division of DG
  20. 20. www.mediamind.com Joey.Chee@mediamind.com / denise.tan@mediamind.com@mediamind_chat@creative_zone © 2010 MediaMind Technologies Inc. | All rights reserved

×