Cause Marketing for Nonprofits

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Cause Marketing for Nonprofits

  1. 1. Presented By Joe Waters & Joanna MacDonald Cause Marketing for Nonprofits
  2. 2. <ul><li>What is cause marketing? </li></ul><ul><ul><ul><ul><ul><li>Two tactical approaches </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>What cause marketing is not </li></ul></ul></ul></ul></ul><ul><li>Cause marketing in action </li></ul><ul><li>Social media: The Future of Cause Marketing </li></ul><ul><li>Prophecies, resources & help </li></ul><ul><li>Q&A </li></ul>Overview
  3. 3. What is cause marketing? <ul><li>A partnership between a nonprofit and </li></ul><ul><li>a for-profit for mutual profit </li></ul>
  4. 4. <ul><li>Point-of-Sale </li></ul><ul><li>Percentage-of-Sale </li></ul><ul><li>Licensing </li></ul><ul><li>Cause Promotion </li></ul><ul><li>Corporate Social Marketing </li></ul>Two Tactical Approaches
  5. 5. Point-of-Sale
  6. 6. Percentage-of-Sale
  7. 7. Cause Marketing Isn’t Sponsorship
  8. 8. Cause Marketing Isn’t Philanthropy
  9. 9. Cause Marketing Isn’t Impossible for Small Nonprofits
  10. 10. Cause Marketing Isn’t a Windfall
  11. 12. Social Media: The Future of Cause Marketing
  12. 13. What Makes Location-Based Social Media so Powerful? <ul><li>Small business-oriented </li></ul><ul><li>Location-centric </li></ul><ul><li>Broad appeal </li></ul>
  13. 15. Check-In & Mayor Offers
  14. 16. Cause Badges
  15. 17. <ul><li>The future is free. Access will be the coin of the realm </li></ul><ul><li>Companies will rely on “cause experts” like they rely on marketing experts </li></ul><ul><li>Charity partnerships are over. Marketing partnerships are in </li></ul><ul><li>Stand alone programs aren’t alone anymore </li></ul>Cause Marketing Prophecies
  16. 18. <ul><li>5 part webinar/seminar </li></ul><ul><li>BMC partnership </li></ul><ul><li>Bruins Foundation </li></ul>Six Figure Cause Marketing

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