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Websites that Win: Refine Don't Redesign

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Examining Growth Driven Design and the benefits to clients embarking on a website project.

Published in: Internet
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Websites that Win: Refine Don't Redesign

  1. 1. Websites that win: refine don’t 
 redesign Web: moresoda.co.uk Twitter: @moresoda Email: hello@moresoda.co.uk
  2. 2. Project requirements
  3. 3. Are these not the same requirements as last time? We’ve been here before Source: http://wallpaperarchive.net/groundhog-day-2016/
  4. 4. Lets try a new approach
  5. 5. What did we learn? “Success is a few simple disciplines, practiced every day; while failure is simply a few errors in judgment, repeated every day.”
 — Jim Rohn
  6. 6. Growth Driven Design
  7. 7. But what if you don’t have a good website? Provides faster results
  8. 8. Provides faster results R&D PLAN DESIGN BUILD TEST LAUNCH MAKE
 RESPONSIVE UPDATE CHECKOUT Delay Feedback Approval Change Change Delay REFRESH HOME PAGE DESIGN ADD NEW PRODUCT PAGES REFINE
 ENQUIRY FORM TRACK DOWNLOADS MONTHS Result Result Result Result Result Result Results
  9. 9. CREATES MORE BUZZCreates more buzz
  10. 10. Reduces risk of failure Source: www.skicmsc-racing.com
  11. 11. Reduces risk of failure Before After …After after
  12. 12. Teaches you what wins
  13. 13. Teaches you what wins
  14. 14. Makes financial sense
  15. 15. Makes financial sense REFINE REDESIGN
  16. 16. How do you know which changes to make? “You can't manage what you don't measure.”
 — William Edwards Deming
  17. 17. How are you performing 
 right now? INDUSTRY & COMPETITOR
 BENCHMARKS YOUR OWN DATA
  18. 18. How are you performing 
 right now? INDUSTRY & COMPETITOR
 BENCHMARKS YOUR OWN DATA
  19. 19. How are you performing 
 right now? INDUSTRY & COMPETITOR
 BENCHMARKS YOUR OWN DATA
  20. 20. You need direction
 Website goals should be part of a wider marketing or digital strategy
  21. 21. What should you measure? Generate Leads 1. Call us 2. Contact forms 3. Call back request 4. Email contact link 5. Member registration 6. Apply for job vacancies 7. Watch product video 8. Newsletter sign ups 9. PDF Downloads 10.Live chat {
  22. 22. What should you measure? 6. Apply for job vacancies 10.Live chat PAGE VIEWS EVENTS VIRTUAL PAGE VIEWS 2. Contact forms 5. Member registration 3. Call back request 4. Email contact link 7. Watch product video 8. Newsletter sign ups
  23. 23. The Funnel VISITORS WEBSITE JOURNEY CONVERSIONS (%) + + +
  24. 24. Now you’re tracking!
  25. 25. Ask good questions • Where are our most valuable customers coming from? • How many people click through to other pages from our blog? • What effect does our live chat have on checkout rates? • How many people contact us after watching our video? • What % of visitors fill out our questionnaire when they go to that page?
  26. 26. Acquisition > All Traffic > Channels
  27. 27. Design testing
  28. 28. User testing
  29. 29. User testing
  30. 30. CLICK MAP SCROLL MAP
  31. 31. Refine, don’t redesign Web: moresoda.co.uk Twitter: @moresoda Email: hello@moresoda.co.uk

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