Face book marketing for the self employed

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Marketing through Facebook Pages for the self-employed and small businesses

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Face book marketing for the self employed

  1. 1. FaceBook Marketing for the Self-Employed Joe Spake
  2. 2. Planning • What do you do? • How personal do you want to be? • What’s interesting about your business? • What are your goals?
  3. 3. Planning • What about Content? – Humor – Photos – Video – Blogging – News – commentary
  4. 4. Building your page Choose the type of page and fill in the blanks
  5. 5. Building your Page • Fill in information completely • Add a profile picture • Good description of your Business • Contact information
  6. 6. Bells and Whistles • Applications (Stealing ) • Pictures • Video • Tabs • Boxes • Learn FBML
  7. 7. The Buzz • Add some interesting content about your business • DON’T SPAM YOUR MESSAGE! • Tell your friends • Ask your friends to tell their friends • Get a custom URL http://facebook.com/username • FaceBook Ads
  8. 8. Engage! • Check your page often • Respond • Engage • Be nice • Ask open ended questions that encourage response
  9. 9. Evaluate Insights: Powerful analytics tools that only the page owner can see. Check your “likes” and demographics and engagement level of your visitors and “likers”
  10. 10. Repeat • What works? What doesn’t? • Are you meeting your goals? • Are you engaging?
  11. 11. Repeat • What works? What doesn’t? • Are you meeting your goals? • Are you engaging? •Are you making any money on this crazy social media stuff?
  12. 12. Happy FaceBooking! Joe Spake http://www.slideshare.net/Joe Spake

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