7 Ways to Get Your Business Found Online

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This presentation was created to help you help your customers find their way to your business. Most of the time, when someone is searching for your service, they start with an Internet search engine. If you aren't working to position your business high in those search results, you're leaving money on the table. Come and join us for a few, actionable tactics you can deploy right now to help your business get found.

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  • 7 Ways to Get Your Business Found OnlineBy: Joe Robb
  • Leave a trail all over the Internet, leading back to your business. But don’t use breadcrumbs. Birds eat breadcrumbs, then you get lost and end up locked in a candy house, and we don’t want that.
  • Help your potential customers find you.
  • Fill out your LinkedIn company profile.
  • A little Facebook admin work.
  • More Facebook admin work.
  • Understand country restrictions.
  • YouTube is the elephant monster in localized search.
  • Keyword, keywords, keywords.
  • Optimize your videos for location.
  • Fill out your Google+ Business page – it’s an excellent place to tie all of your social profiles together.
  • Yelp!
  • www.google.com/webmasters/tools/
  • The Google support page for Geotargeting: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
  • Google’s explanation of a Preferred Domain: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=44231
  • www.bing.com/toolbox/webmaster/Bing isn’t quite as sophisticated when it comes to allowing webmasters geotag their websites. Their toolset will allow tagging by language, not location: http://onlinehelp.microsoft.com/en-us/bing/hh204486.aspx
  • Google Places: http://www.google.com/places/ Bing Business Portal: http://www.bing.com/businessportal/
  • Always get reviews from satisfied customers – they never go out of style.
  • Social sync, part 1.
  • Social sync, Part 2.
  • The almighty CSV file. A wonder of inter-platform operability.
  • Meta Turtle loves metadata.
  • Metadata showing which zip codes you service.
  • James Brown loves microformats. It’s true – look it up.
  • This is the driest powerpoint page I’ve ever made. Goodness.
  • Google+ is the tie that binds.
  • What my content looks like in your personalized search results, if you’re connected with me.
  • How to add rel=author tags, just like Shakespeare:http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
  • Google’s making it really easy for you to let your customers find their way to your door. I’m not saying that Google is the smart horse to bet on for all time, but if you have a limited amount of time and funds, you may want to direct the lion’s share of your spend and energy towards working with Google products to make your organization easier to find.
  • 7 Ways to Get Your Business Found Online

    1. 1. 7 Ways to Get YourBusiness Found Online NOW, WITH MORE KITTENS!
    2. 2. THINK BREADCRUMBS
    3. 3. You know whoyou are andwhere you are.Help everyoneelse out.
    4. 4. WARNING:The next few slides are screenshots.
    5. 5. Go here. This is restriction, not optimization. Use this if you must, otherwise Leave it alone.
    6. 6. Fill this out, accurately.Go here.
    7. 7. GOT IT?
    8. 8. Fill this out for every video. Use appropriate keyword phrases.
    9. 9. Don’t forget to geolocate.
    10. 10. Fill it all out.
    11. 11. Yes, even on Yelp.
    12. 12. Click here and choose appropriately.
    13. 13. WHILE YOU’RE AT IT
    14. 14. ARE YOU SPEAKING MYLANGUAGE?
    15. 15. Set yourservice area.
    16. 16. Tell the customer what you do.
    17. 17. Google Maps are relatively easy to rank highly in.
    18. 18. What an “Owner-Verified” page looks like.
    19. 19. REVIEWS:I AM YOUR CUSTOMER AND SO ARE YOU.
    20. 20. CONTACT SINK [sic]
    21. 21. <meta name="zipcode"content="41071, 41073, 45238" >
    22. 22. LET’S GET FUNKY WITH MICROFORMATS
    23. 23. <div itemscope itemtype="http://schema.org/LocalBusiness"> <h1><span itemprop="name">Global Business Solutions</span></h1> <span itemprop="description"> Information Technology Solutions Provider serving Cincinnatiand Northern Kentucky.</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">916 Monmouth Street</span> <span itemprop="addressLocality">Newport</span>, <span itemprop="addressRegion">KY</span> </div> Phone: <span itemprop="telephone">859-491-5900</span></div>
    24. 24. <a href="https://plus.google.com/williamshakespeare? rel=author">Google</a>
    25. 25. To Close: I am Joe Robb You can find me here: http://twitter.com/joelrobb http://linkedin.com/in/joerobbhttp://profiles.google.com/robb.joe http://blog.gbs-inc.com You should go here, daily:http://www.slideshare.net/joerobb/
    26. 26. AND HERE’S THE KITTENS
    27. 27. Photo Credits:• Hansel & Gretel: http://usabilitygeek.com/wp-content/uploads/2011/12/12- Effective-Guidelines-For-Breadcrumb-Usability-and-SEO.jpg• Darth Vader Helmet: http://www.flickr.com/photos/stephenpoff/2326279186/• Bing Crosby: http://en.wikipedia.org/wiki/Bing_Crosby• Colbert: http://goo.gl/JW0jc• James Brown: http://en.wikipedia.org/wiki/James_Brown• Tie That Binds: http://www.greenwichworkshop.com/details/default.asp?p=3116&a=16&t=4&det ailtype=artist• Sweater Turtle: http://www.flickr.com/photos/sween/4932475910/• Shakespeare: http://en.wikipedia.org/wiki/File:Shakespeare.jpg• Serval Kitten: http://www.zooborns.com/zooborns/2010/02/adelaide-zoos-3-little- serval-kittens.html

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